Making Links a Priority within Online Marketing

Biznology

If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Links have always signaled authority and trust online (long before Google even existed), serving as endorsements from one website to another. For these reasons alone, you should make link acquisition a priority within your online marketing.

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How B2B Buyer Personas Influence Online Marketing Campaigns

KoMarketing Associates

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand. In coordination with buyer journey mapping , personas help marketers conceptualize how target audiences may interact with an organization and associated solutions.

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4 Ways to Improve Your Online Marketing Funnel

Oracle

He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right. With so many online social outlets, content strategies, and performance metrics, knowing where to begin is a significant challenge. Once you have a manageable campaign, you can begin to piece together the parts of your marketing puzzle.

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GoBeyond SEO is a 5-Star PPC & SEO Agency on Clutch

Go Beyond SEO

Mobile traffic drives most markets , and many companies are resistant to this change, lacking an understanding of how important it really is to have a strong SEO and online strategy. Clutch conducts in depth research on firms, considering factors such as marketing presence, social media efforts, and verified client reviews to identify top service providers around the world. Online presence is everything, and we are grateful for the recent opportunities we had to bolster ours.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. But here’s just one example : 58% of marketers said their top priority was lead quality. Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. Some of these ppc tools may be brand new to you, some will be familiar. Keyword tools for ppc lead generation.

5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

In the world of PPC, there are many tools advertisers can use in order to improve performance. There are plenty of tools on the Internet to aid advertisers in their goal to create the perfect PPC account.

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Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. However there are key differences between Baidu PPC and Google AdWords as well. To get an exact quote, B2B marketers need to discuss with their Baidu representative or a reseller.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. Note: We have grouped the tools into different categories based on the best match, but many of these tools can be used across online marketing tactics. .

Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. In this article, we present you 5 important tools essential to Baidu PPC Advertising: The Baidu Keyword Tool, Bid Estimate Tool, Search Terms Report Tool, Baidu Analytics and The Baidu Editor.

The Relationship Between B2B SEO, PPC, and Social Media

KoMarketing Associates

For example, one prospect recently contacted because they felt their existing PPC vendor was failing to grow with their organization. When an organization doesn’t know what online marketing channel makes the most sense for their business, or they are not very knowledgeable on the differences between SEO, PPC, and social media, we need to explain both the differences and how we leverage all three to generate results. B2B Online Marketing Blog Demand Generation

What to Include in a B2B PPC Proposal

KoMarketing Associates

Services, platforms, technology, reporting, analytics, and more – we are successful marketers because we have a solid roadmap we use to drive program results. We can also agree that the B2B PPC space is getting smarter, faster, and more demanding. Marketers and brands are bombarded with potential advertising and technology partnerships. Is it net number of marketing qualified leads? B2B Online Marketing Blog Search Engine Advertising

8 Steps to Open a Baidu PPC Account

KoMarketing Associates

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Site loading experience can influence Baidu website verification as well as the results of PPC campaigns.

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12 Online Marketing Analytics Tools for Growing Businesses

Digilant

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide?

Top 15 Online Marketing Tips and Tricks for Small Businesses

Biznology

Small business owners can now be more successful with a little knowledge on how online marketing works and very little budget. All successful businesses market to a certain demographic. Tip #2 Align your business and online marketing your goals. Once you do this, set your online marketing and digital ad budget based on the working metrics you have developed. Tip #3 Set your online marketing budget. Tip #12 Leverage email marketing.

PPC Lead Generation: If You Want Better Leads, Start Asking Questions

KoMarketing Associates

It’s not enough to just get more leads anymore with ppc lead generation. In 2019, Marketers need better leads. The definition of exactly what makes a lead “better” may shift from marketer to marketer, but almost universally, “better leads” are leads that can be directly tied to revenue. A recent survey found that only 14% of B2B marketers are still measured based on the total number of leads or inquiries they bring in. Or perhaps it’s the marketing managers.

Better Together: How to Improve B2B Lead Quality with SEO and PPC

KoMarketing Associates

PPC and SEO both have their strengths and weaknesses, and you can use them independently. Let’s review the basic pros and cons of PPC and SEO, then talk about using them together. The Pros and Cons of PPC and SEO. Then you’ll like PPC. Do not give an intern a sizable ppc budget and just see if they can figure things out. Using just SEO or PPC will give you only partial vision of what’s really going on with the keywords your audience uses to find your site.

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How to Play PPC Like Fantasy Football

KoMarketing Associates

Looking at the parallels between the Fantasy sports world and paid search marketing , it’s easy to see that both can be approached in the same competitive manner. Paid search marketing works in much the same way. Take a closer look at the comparisons below: Drafting Your Fantasy Football Team vs PPC Campaign: Of course, the initial paid search build is what some may consider the easy part. B2B Online Marketing Blog Search Engine Advertising

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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

The extended sales cycle we face in B2B online marketing adds to the confusion. While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program. This goes a long way to explain and enhance the value of paid search in the entire B2B content marketing program. How does this information really impact our B2B marketing objectives?

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Why LinkedIn PPC should be your Online Marketing Rudolph in 2015

EMagine B2B Blog

If you’re like most marketing professionals, you’ve spent the last few weeks if not months contemplating ROI numbers and tackling the impossible task of predicting the future. As eMagine’s PPC gladiator (pardon the Scandal reference) it’s my job to recommend the best strategies for 2015. If you haven’t considered LinkedIn as a PPC partner then you should because it’s about to get even better. My recommendation for 2015 is simple and clear – Consider LinkedIn PPC.

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GoBeyond SEO is a 5-Star PPC & SEO Agency on Clutch

Go Beyond SEO

Mobile traffic drives most markets , and many companies are resistant to this change, lacking an understanding of how important it really is to have a strong SEO and online strategy. Clutch conducts in depth research on firms, considering factors such as marketing presence, social media efforts, and verified client reviews to identify top service providers around the world. Online presence is everything, and we are grateful for the recent opportunities we had to bolster ours.

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8 Steps to Open a Baidu PPC Account

KoMarketing Associates

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Site loading experience can influence Baidu website verification as well as the results of PPC campaigns.

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A PPC Optimization Checklist for the B2B Marketer

KoMarketing Associates

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. Monitoring updates, testing new features, and regularly examining and optimizing tactics are all key components of a successful search engine marketing strategy – however, sometimes we need to go back to the basics and make sure we are utilizing the tried and true best practices.

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How to Audit a PPC Account

Fathom

You may be performing a pay-per-click (PPC) account audit on behalf of a prospect in hopes of winning the business. Whichever the case may be, account audits are vital to showcase your PPC skills and win over the prospect or client. Below are eight tips to provide you with the necessary ammunition to learn how to audit a PPC account. Tip #1: Block off a set amount of time in your day so you can focus exclusively on being the PPC ninja that you are without any distractions.

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Interview with Pamela Lund on PPC & Work Efficiency for Consultants

SEMrush

Pamela Lund has been a part of the online marketing industry for almost twenty years. She is well-known and respected for her knowledge and expertise in PPC, ecommerce marketing, and as a business efficiency consultant. We started off talking about PPC but then moved into how consultants can optimize their work day and be more efficient.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. March Madness is one of the most exciting times on the sports calendar and this post is a great example of how to compare content marketing to real-world events.

Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Chapter 3: Content Marketing.

Start Spying On Your PPC Competitors In 3 Quick Steps

EMagine B2B Blog

Follow these three simple steps to unlock the key to your competitors’ biggest PPC secrets. The paid version allows you to download a full list of paid keywords, landing page URLs, ad copy, and just about any other piece of PPC information. If you’re like most B2B online marketing teams, you’ll need to divide the list by vertical. For example, if you want to justify increasing your PPC budget, compile a high-level overview of each competitors’ estimated monthly spend.

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5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. When negative keywords are added to a PPC campaign, ads will not be served if those words are part of the user’s search query. In this blog post, we will be discussing five tactics for developing negative keyword lists that need to be considered for B2B technology companies before launching a new PPC campaign. Marketing”.

4 Tools and Tactics to Generate More Leads with Baidu PPC

KoMarketing Associates

Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post. As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. However, to run an effective PPC campaign in China, B2B marketers need to have an understanding of cultural differences and the unique features of the Baidu PPC platform. This type of feedback helps B2B marketers to continually optimize campaigns.

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3 Online Marketing Elements The B2B Organization Should Not Overlook

KoMarketing Associates

However, the reality is that companies of all sizes are business-to-business-oriented, which means that marketing strategies need to be utilized by every company, no matter the size or level of complexity in their solution offerings. While B2B marketing is often focused on creating a global presence there are several key areas of local SEO that all companies should be paying attention to, no matter their size. Ties To Traditional Marketing Tactics.

10 Tips To Improve PPC Performance

Fathom

For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Digital advertising is an ever-evolving puzzle, especially in the world of PPC, and the competition is constantly working to outrank and outperform our accounts. These 10 tips will help give your account a refresh: PPC Tip #1 – Evaluate Keyword Lists. Ultimately, using the right keywords is the most crucial element to any PPC campaign.

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5 Essential Tips for Improving B2B PPC Lead Generation

KoMarketing Associates

The first tip when it comes to improving B2B PPC lead generation revolves around selecting keywords and understanding who will be searching for them. While getting leads is essential to any B2B PPC effort, it’s also important to look beyond the initial conversion and follow the user down the funnel. B2B Online Marketing Blog Search Engine Advertising

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.”

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8 Tactics & Tools PPC Marketers Should Be Thankful for in 2018

KoMarketing Associates

2018 has been a crazy year in the world of PPC Marketing. Just like the holiday season, it’s easy to get overwhelmed by the ever changing PPC world. This year, Google further improved their audience targeting ability by adding In-Marketing Audiences. B2B Online Marketing Blog Search Engine AdvertisingAdvertisers have seen new tools, drastic interface changes, and a complete re-branding of Google’s paid program (RIP AdWords).

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Top Ten PPC Tips and Tricks to Help Increase Chances of Success

Fathom

A colleague of mine is going to a present PPC tips and tricks next week. She asked me what the top five tips I would provide to people with little to no online marketing experience. After discussing this with Noah … Continue reading → The post Top Ten PPC Tips and Tricks to Help Increase Chances of Success appeared first on Fathom.

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PPC Lead Generation: If You Want Better Leads, Start Asking Questions

KoMarketing Associates

It’s not enough to just get more leads anymore with ppc lead generation. In 2019, Marketers need better leads. The definition of exactly what makes a lead “better” may shift from marketer to marketer, but almost universally, “better leads” are leads that can be directly tied to revenue. A recent survey found that only 14% of B2B marketers are still measured based on the total number of leads or inquiries they bring in. Or perhaps it’s the marketing managers.

Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing. Google Adwords is the cornerstone of online marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General Lead Generation Online Advertising Web MarketingOn the surface, Direct Mail vs. Google Adwords seems like an odd comparison.

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