Webbiquity

MAY 6, 2013

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. ABC’s of PPC – A Guide for the Basics! by PPC Hero. PPC Myth Busting!

PPC 100

PPC Paid Search Agency Adwords Tips 100

KoMarketing Associates

JUNE 1, 2016

Take a look at the new layout of Baidu’s search engine results page: Implications for B2B Marketers. These major changes have only been in place for about a week, but it will affect search engine marketing in China going forward for B2B marketers. Recommendations for Search Engine Marketers.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

EMagine B2B Blog

DECEMBER 17, 2014

As eMagine’s PPC gladiator (pardon the Scandal reference) it’s my job to recommend the best strategies for 2015. If you haven’t considered LinkedIn as a PPC partner then you should because it’s about to get even better. If you haven’t considered LinkedIn as a PPC partner then you should because it’s about to get even better.

PPC 40

PPC Linkedin Online Marketing Planning 40

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Webbiquity

JULY 18, 2017

Have you ever wondered whether your PPC or SEO campaign is worth the investment? PPC advertising consultants and management companies see this play out time and time again when we dig into why a prospective client has been treading water. Guest post by Matt Cannon.

Marketing Websites 239

Marketing Websites PPC Leads Lead 239

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Larry Kim is the founder of WordStream, a developer of PPC management software and provider of online marketing services, and currently the CEO at MobileMonkey , a Facebook Messenger Marketing Platform.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. .;

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Stevens & Tate

JANUARY 6, 2023

Digital marketing is a bit different. It refers to the use of digital channels to market to consumers. For example, both online marketing and mobile marketing are forms of digital marketing. The post Traditional Marketing vs. Digital Marketing appeared first on Stevens & Tate Marketing.

Advertising Agencies 113

Advertising Agencies Planning Paid Search Agency Mobile Advertising 113

Outbrain

MARCH 19, 2019

The true power of pay-per-click (PPC) advertising is its ability to drive bottom-line results for businesses. Approximately two-thirds of people who click on a PPC ad do so to purchase a product. Those stats are not just reserved for Search Engine Marketing (SEM). Check it out here. Daniel Gilbert. David Szetela.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

KoMarketing Associates

OCTOBER 12, 2022

There’s a ton of useful data here related to Google Ads PPC campaigns , including: . This is especially important in the B2B industry, where long sales cycles can make it difficult to track the true impact of marketing campaigns. . Learn how KoMarketing can help your B2B organization with its Search Engine Advertising!

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

MARCH 29, 2018

Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website. SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. Moz Open Site Explorer. Google Analytics.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

EMagine B2B Blog

JANUARY 28, 2015

Instead of avoiding political fray as Pope & Associates advises, strive to avoid falling prey to quick fixes for your struggling online marketing campaigns. This includes considering any black-hat or shady SEO practices, paying for low-value keywords just to hurt a competitor, or launching deceptive marketing messages (i.e.

Online Marketing 40

Online Marketing B2B Marketing B2B Eye-Tracking 40

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Spiralytics

FEBRUARY 19, 2017

Search engine marketing is relatively easier to set-up compared to other online marketing techniques, which makes it a natural choice for businesses who want instant results. On the other hand, this same reason is why SEM can be detrimental to any marketing initiative.

SEM 89

SEM PPC Search Engine Marketing Act-On 89

EMagine B2B Blog

JANUARY 24, 2014

Content marketing is the process by which you strategically distribute your content around the Web, where your prospective buyers will find and interact with it, leading them to your products on your website. If you want SEO success, you need a content marketing strategy for 2014! Pay Per Click (PPC) Campaigning.

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

EMagine B2B Blog

JULY 20, 2015

Follow these three simple steps to unlock the key to your competitors’ biggest PPC secrets. The paid version allows you to download a full list of paid keywords, landing page URLs, ad copy, and just about any other piece of PPC information. Try looking at auction insight reports , search results, and LinkedIn. Plan your attack.

PPC 40

PPC Paid Search Agency CPC Cost Per Click 40

KoMarketing Associates

JULY 20, 2017

In this post, we’ll look at some of the most common SEO myths being passed around the online marketing industry and determine whether each is true or false. PPC can help improve SEO rankings. The idea is that PPC and SEO compliment one another primarily because of Click Through Rate (CTR). This statement is false.

SEO 120

SEO CTR Domain Keywords 120

Conductor

MAY 10, 2021

Check out the 2021 US Marketing Salary Guide. In 2021, the need for digital marketing experts and experienced online marketing professionals is exploding. Let’s learn more about the digital marketing industry, and specifically, the SEO career path and how to start an SEO career. Content Marketing. •

SEO 80

SEO SEM Outgrow PPC 80

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. The Shopping Campaigns mainly surround a company’s online store as a whole, instead of a concentration on specific products, like the PLAs.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

OCTOBER 1, 2012

If you aren’t familiar with SMX (Search Marketing Expo), it’s billed as “the world’s largest search engine marketing conference series from Third Door Media, the company behind the Search Engine Land and Marketing Land news sites.”

Search Engine Marketing 120

Search Engine Marketing PPC Social Media Search Marketing 120

KoMarketing Associates

DECEMBER 20, 2022

For example, for PPC marketers the Google Ads report takes a bit to actually find. In GA4, you can also customize your navigation with reports that are most important to you! After new reports are created, they can be added to the side panel navigation for easy access.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Online Marketing Institute

JUNE 27, 2009

Recently Written 4 Popular Tools For AdSense Be an eBay Consultant- A New Way to Earn Money Online How To Make B2B Search Engine Marketing Better? Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better?

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Webbiquity

JANUARY 2, 2013

Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. Blogging generally gets the largest share of inbound marketing budgets, followed by social media, SEO (if calculated separately from blogging) and PPC advertising. Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

MARCH 7, 2017

Percentage of traffic from organic search. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Now pulled through Google Search Console’s search analytics reports. Conversion rate from organic search engine traffic.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

JUNE 29, 2016

From the group introduction: Search Engine Land is a must-read hub for news and information about search engine marketing, SEO, PPC, and how search engines work such as Google, Yahoo and Microsoft’s Bing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Webbiquity

MAY 27, 2015

Essentially, PPC harnesses the power that email and social media marketers have had in their arsenal for a while now. PPC Marketing for PR Pitching. Online marketing technological advances have enabled us to automate many time-consuming and tedious processes. Value of Virality through PPC.

Viral Marketing 100

Viral Marketing PPC PR Content 100

Martech

FEBRUARY 12, 2024

Digital Marketing Knowledge. Having individuals on your staff who are familiar with digital marketing trends and platforms, including social media, SEO (search engine optimization), SEM (search engine marketing), PPC (pay-per-click), email marketing, and content marketing is an essential team component.

Paid Search Agency 100

Paid Search Agency Planning Ad Building Enterprise Management 100

KoMarketing Associates

JUNE 13, 2013

This is the only LinkedIn group exclusively devoted to B2B technology marketing and serves as a place for marketing professionals to network, share ideas, promote best practices, and stay updated on current happenings in the industry. Online Lead Generation – 54,553 members. Search Engine Marketing Blog'

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Sprout Social

JUNE 24, 2019

Page 1 Solutions is an award-winning, full-service internet marketing agency providing services such as content development, design and programming, SEO, PPC, promotion through blog writing and posting, social networking management, video production and much more. ME Marketing Services. Page 1 Solutions, LLC. Thin Pig Media.

Advertising Agencies 72

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 72

KoMarketing Associates

MARCH 30, 2012

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. B2B mobile marketing represents a much more direct method to connect offline and online marketing strategies. Keep It Simple & Back to the Basics.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

KoMarketing Associates

FEBRUARY 25, 2013

Our Director of Online Marketing Casie Gillette will be heading out to San Jose March 11th-13th for SMX West. SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more.

PPC 120

PPC Conference Link Building Mobile Marketing 120

Circle Studio

NOVEMBER 24, 2020

Organic and paid search are certainly not new for B2B marketers, but the increase in digital consumption and the growing importance of the corporate website is prompting B2B marketers to invest more heavily in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) similar to their B2C counterparts.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Hubspot

OCTOBER 5, 2010

In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. 7 Online Marketing Euphemisms to Help Sell Social Media. Photo Credit: Search Engine People Blog.

Paid Content 28

Paid Content Online Marketing RSS PPC 28

KoMarketing Associates

NOVEMBER 14, 2012

KoMarketing’s Director of Online Marketing Casie Gillette will be participating in a free webinar Thursday, November 29th at 2pm EST. The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. Content marketing’s big shiny role in search. The perception of SEO vs. PPC.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

KoMarketing Associates

JULY 6, 2012

Casie Gillette, who joined KoMarketing as Director of Online Marketing on July 2, brings strategic leadership in SEO, social media, and online marketing to the KoMarketing team on behalf of client initiatives and the organization as a whole.

Ad Building 120

Ad Building Copywriting PPC Conference 120