Sprout Social

NOVEMBER 23, 2022

Tip 4: Curate content and create copy. Tip 6: Onboard and train employees. There’s a reason 68% of marketers say their company has an advocacy strategy. With employees leaning on LinkedIn as their home to share content about their work and their own thought leadership, it’s the perfect place to kick off your program.

Linkedin 112

Linkedin Paid Content Tips B2B Thought Leadership 112

Martech

APRIL 4, 2022

MiQ, a programmatic media partner for brands and agencies, has announced a set of capabilities to support advertising performance in a post-third-party cookie environment. Get the daily newsletter digital marketers rely on. Identity Spine. It is already processing and connecting more than 100 million identities per week.

Advertising Agencies 89

Advertising Agencies Paid Search Agency Domain Privacy 89

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work. I’m excited + terrified!

Social Media 105

Social Media Consulting Media Work Management 105

Parse.ly

NOVEMBER 5, 2021

The past two years have been a true test of businesses’ ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. to discuss the keys to building a successful content strategy. The content tilt. The content tilt. Now comes the content tilt.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

The Marketing Blender

MARCH 15, 2021

Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Generating leads with B2B marketing strategies is not low effort. How do I reach my target marketing in a crowded online space?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Martech

JUNE 3, 2022

Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. One of the report’s important takeaways is that marketing operations practitioners are in high demand, and there’s a real need for more formal training opportunities.

Marketing Automation Services 99

Marketing Automation Services CMS Development Work Management Marketing Management 99

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

nDash

AUGUST 25, 2022

If you have pondered becoming a content writer, you may have considered taking an online content writing course in order to get a grasp of what content writing involves. There are free online courses specifically for content writing you can start today. These courses are not just for new content writers.

Course 98

Course Content FAQ Long Tail Marketing 98

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. billion in revenue from Google Ads alone the year before. How Do Paid Ads Work, Anyway?

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Brandpoint

NOVEMBER 9, 2021

2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. Here are trends and predictions that marketing leaders are anticipating in the months to come. What will our customers want? What will our stakeholders want? Heck, what will Google want?

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Sprout Social

JANUARY 26, 2023

Through Google search? Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Paid Content 125

Paid Content Advertising Agencies Planning Word of Mouth 125

MKT1

JUNE 5, 2023

“The marketing funnel is dead,” they say. I agree the marketing funnel isn’t exactly funnel shaped–it's sort of an hourglass. So, I still strongly recommend B2B marketing teams map their funnels. 20% off for paid newsletter subscribers. 20% off for paid newsletter subscribers.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

Content Standard

JULY 26, 2023

Deciding where to start can be overwhelming for even the most seasoned content marketer. Consider who you’re writing for, what question you’re answering, what action you want your reader to perform next, and what format your content will take. ChatGPT generates: This output is way too long for paid ad copy.

Generation 83

Generation Lead Ranking Sales Qualified Leads Paid Search Agency 83

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Martech

FEBRUARY 23, 2022

Sales enablement platforms can assist marketers in creating, maintaining and curating customizable content that supports sales efforts. Use the following questions as a guideline before beginning the purchasing process: Is your marketing team ready to give the sales team the support it needs to convert more prospects?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Organization 98

Hubspot

JULY 30, 2020

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. But it can be difficult when your marketers don't have a firm understanding of the technical aspects behind your product. What is technical marketing?

Work Management 101

Work Management Marketing Strategy Marketing & Strategy Marketing Management 101

Kevin Indig

NOVEMBER 6, 2023

SEOs and marketers, Meet Wix Studio, the new web creation platform for agencies to deliver exceptional work with absolute efficiency. Start creating 🗞️ Documents publicized in the recent antitrust case revealed Google paid Apple, Samsung, Mozilla, AT&T and others a collective $26.3b The answer: yes.

Paid Content 59

Paid Content Paid Search Agency Lead Ranking Advertising Agencies 59

KoMarketing Associates

JULY 20, 2016

One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The newfound bounty can power content marketing efforts for a few weeks or even longer. So how can a content marketer keep a spark file of fresh ideas and stave off the boring, overdone, or stalled ones?

Content Marketing 120

Content Marketing Planning Peer-to-peer Content 120

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. How much training will we need? Training is essential. Get the daily newsletter digital marketers rely on.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Analytics 93

SendX

FEBRUARY 21, 2020

If you haven’t heard it yet, let me tell you that there are 450+ email marketing software in the world. ActiveCampaign offers affordable pricing while providing email marketing, powerful marketing automation, and CRM tools you need to boost engagement in your audience. Send Newsletters. Email Marketing.

Pricing 195

Pricing Price Top of Funnel Enterprise Management 195

SendX

JULY 11, 2020

We all skim through content. And the growing trend of focus on design, aesthetics, branding, and visuals in email marketing is proof that plain text, badly formatted emails don’t work anymore. The other three are email marketing softwares that have built-in email editors so you don’t have to manage multiple platforms.

Budget Programs 195

Budget Programs Pricing Price Work Management 195

SendX

JULY 11, 2020

We all skim through content. And the growing trend of focus on design, aesthetics, branding, and visuals in email marketing is proof that plain text, badly formatted emails don’t work anymore. The other three are email marketing softwares that have built-in email editors so you don’t have to manage multiple platforms.

Budget Programs 195

Budget Programs Pricing Price Work Management 195

Buffer

JANUARY 30, 2023

Dave grew his newsletter traffic by 2.5x After leaving Bezos Academy, he decided to start a paid newsletter focused on career development, organization design, and hiring. He wanted to see if he could create a source of revenue through a combination of subscriptions and corporate training services. Here’s how.

Newsletter 15

Newsletter Traffic Allocation Social Media 15

SendX

AUGUST 4, 2020

There are 450+ email marketing platforms in the world right now. When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

SendX

AUGUST 4, 2020

There are 450+ email marketing platforms in the world right now. When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Vidyard

MARCH 30, 2022

Contents 1. Training Your Remote Sales Team 2.1 Now That You Know All the Top Sales Experts and Communities Get the Newsletter Get the best of Sales Feed, along with the latest sales resources, direct to your inbox every week. and shares a ton of practical sales content on his LinkedIn. Company Onboarding Videos 1.2

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. How much training will we need? Training is essential.

Digital Asset Management 99

Digital Asset Management Enterprise Management Work Management Marketing Management 99

Content Marketing Institute

SEPTEMBER 28, 2018

If you stop at the listening part of social media monitoring, you’re missing out on fresh and effective ways to interact with your target audience and deliver better business results. Consider these six ways to take your social media monitoring to the next level. How to Turn Brand Monitoring Into Content Assets.

Social Media 111

Social Media Tools Work Management Media 111

Golden Spiral

DECEMBER 21, 2018

Marketing costs time, money, and resources. Every marketing move comes with risk. There is good news: marketing is often best accomplished by the most consistent, not the most creative approach. Do you have a written marketing plan? Every good marketing plan is tied to key performance indicators (KPIs).

Paid Content 97

Paid Content Inbound Marketing Paid Search Agency Work Management 97

Optinmonster

DECEMBER 26, 2022

Organic lead generation is the process of bringing in potential customers without spending money on PPC ads, sponsored content, or other paid marketing. Your leads will generally find you through organic search for a product, service, or question, rather than clicking on an ad or a direct link to your website.

Organic Leads 83

Organic Leads Traffic Organization Sales Qualified Leads 83

ConvertKit

NOVEMBER 22, 2021

This was the case for Cara Chace , who left her career as a Special Agent to build a digital marketing agency. She then narrowed her focus to Pinterest and created the Pin Power Method , a 12-month marketing program she teaches to busy entrepreneurs. Cara’s pin that leads to a landing page for her free Pinterest training.

Opt-in 82

Opt-in Automation Opt-out Paid Search Agency 82

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Conductor

JULY 8, 2022

Organic marketing is a team sport, and the most successful Conductor customers invest in comprehensive onboarding for their teams. This means ensuring your account is configured properly, aligning users to relevant use cases, and getting them trained from the start so you can hit the ground running.

Marketing & Strategy 105

Marketing & Strategy SME Work Management Training 105

Outbrain

JANUARY 29, 2020

When building a sustainable ecommerce business, many entrepreneurs turn to content marketing as a go-to tactic. It makes good sense from many perspectives, but if you look at the ROI factor, content marketing just makes sense. People who search using keywords like this are usually looking for something to buy.

eCommerce 44

eCommerce Content Marketing Cost per Acquisition Paid Search Agency 44