Salesforce Marketing Cloud

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. What is email marketing and why does it matter?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Parse.ly

OCTOBER 16, 2019

Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. Email Newsletter Strategy Checklist.

Newsletter 61

Newsletter Marketing & Strategy Click Rate Open Rate 61

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Respect subscriber consent and give explicit opt-out/preference alternatives.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Respect subscriber consent and give explicit opt-out/preference alternatives.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SmartBug Media

JUNE 2, 2022

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. Not sure what type of subject line will get the best open rates? Conversion Rate.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? These messages can be anything from promotional offers and discounts, to appointment reminders and shipping notifications. For example, if you’re running a weekend sale or promotion, you can let your customers know via text.

SMS 108

SMS Marketing & Strategy Marketing Strategy Planning 108

Unbounce

DECEMBER 9, 2021

Another thing to consider is that welcome emails also have high open rates —they’re 86% more effective than a company’s other promotional emails. This welcome email provides a simple welcome and shows their other newsletters with a CTA to set preferences. What’s a Welcome Email? The Penny Hoarder.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

ConvertKit

JANUARY 18, 2022

Every once in a while, we stumble upon a promotional email from a brand we love or a service we recently subscribed to and think, “that’s a great email.”. A newsletter that rocks? An opt-in confirmation email with a crystal clear CTA? An incredible newsletter from a creator who knows their audience and adds targeted value?

Examples 78

Examples Deliverability Opt-out Opt-in 78

ConvertKit

JULY 19, 2021

Our top four takeaways from this season cover everything from marketing strategy to opt-in forms and what Apple’s privacy changes mean for measuring sender success. 04:00] Stop focusing so much on open rates and prioritize other metrics such as clicks and purchases. Last season, we defined the ABCs of deliverability.

Deliverability 105

Deliverability Privacy Open Rate Opt-out 105

ConvertKit

AUGUST 4, 2021

Build a loyal community with newsletters. With a ConvertKit Free account you can share what you love on a consistent basis with your newsletter to connect with your followers and grow your business. Create your free newsletter. Welcome emails are a standard practice in ecommerce newsletters and software subscriptions.

Examples 145

Examples Newsletter Template Landing Pages 145

Optinmonster

DECEMBER 28, 2023

According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. But they also have their pros and cons. This is a 138.2% As stated earlier, 4.95

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

OCTOBER 30, 2023

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. This happens when your subscribers opt in through a sign-up form.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

Scoop.it

FEBRUARY 15, 2024

Generates traffic to the site Email marketing is a powerful tool for small businesses to promote their websites. With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. Not convinced? Ensure you have a great website as well.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Blue Flame Thinking

SEPTEMBER 25, 2023

If you use a CMS like WordPress you can use services like Amazon SES and popular plugins to send email newsletters directly from your website. Always use opt-in methods to ensure you have permission to send future emails. Creating high-quality content keeps users engaged and encourages newsletter subscriptions.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Sprout Social

FEBRUARY 17, 2022

And let’s not get into the level of skill and understanding required to design an appealing newsletter. Increasing attendance rate for promoted events. Send seasonal promotions for products/services or events. Text messaging. Direct mail. Social media. It can take hours or even days to create compelling copy.

Template 132

Template Email Marketing Blast Campaigns Planning 132

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. If you want to get the attention your content deserves, you need a promotion strategy that goes beyond hitting publish and posting links to all of your social profiles. B2B Content Promotion vs. Content Shock.

Paid Content 52

Paid Content Promotion B2B Content 52

xiQ

APRIL 29, 2020

To achieve each of these objectives, i2c leveraged xiQ’s AI-powered content marketing platform and adopted the following content marketing approach: Weekly News Digest vs Monthly Newsletter. The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. i2c’s Objectives.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

ConvertKit

NOVEMBER 20, 2020

ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. You can see that and send a different email they might open instead! ). Jump ahead. Why focus on growing your email list in 2021? 3 steps to growing your list for free.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Optinmonster

JANUARY 29, 2024

Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels. Using inappropriate metrics to measure content performance can lead to misleading conclusions. Recommended Resource: Need to jumpstart your content marketing results? Here’s how you work it out: Step 1.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Litmus

JULY 16, 2021

And because Apple’s caching servers will inflate the counts of total opens and make it very difficult to get an accurate open rate. Often, re-engagement campaigns rely heavily on open rate data. Here at Litmus, we’re redefining re-engagement for our own lists using opens and clicks. Why keep opens in there?

Webinar Metrics 102

Webinar Metrics Privacy Protection Analytics Privacy 102

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Globally, email has an inbox placement rate of about 83% , which is OK. Because your emails are winding up in spam folders. Want to jump ahead? Spam Filter Testing and Spam Checkers.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Optinmonster

NOVEMBER 11, 2023

From promotional emails that boost marketing efforts to transactional emails that facilitate business operations and personal emails that keep us connected with loved ones, understanding the types of emails can enhance your communication skills and ensure you’re using the right approach for your message. Not in retail?

Lead Ranking 73

Lead Ranking Newsletter Email Marketing Lead Scoring 73

Mailmunch

JUNE 9, 2021

40% of B2B marketers claim that email newsletters are the most critical tactic in their content marketing strategy. Welcome emails have a 60% higher open rate than other promotional emails with a 5x higher click-through rate than the other emails. . If your email subject line is meh, no one is going to open it.

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

SendX

JANUARY 5, 2020

For yet others, it may just be an avenue to send out feelers or newsletters with interesting information and specific calls-to-action. You can customize these to suit your intended timing, display page, and match the colors and content tone to your brand to promote brand recall. What is an email list? How do you build an email list?

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Tiecas

OCTOBER 30, 2023

While rented lists can quickly boost numbers, in-house lists, cultivated over time, offer more targeted engagement and significantly higher conversion rates. Another option is to ride the coattails of respected industry media publications that have a captive audience of opt-in emails who want to hear from you.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Optinmonster

JANUARY 26, 2023

We’ll cover how to improve conversion rates for each part. Having an email marketing strategy will also help you keep your email newsletters and email marketing automations aligned with your other marketing channels and brand identity. Email marketing remains the most effective way to reach customers and leads across industries.

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

Vision6

JULY 5, 2023

Try including links to your blog posts, social profiles and other content you want to promote. Increase your enagagement on newsletters by sharing it with your community on social media. You can track open rates, click-through rates, conversions, and other important metrics to gauge the success of your campaign.

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Hubspot

MARCH 4, 2020

A way you can do that is by making the release of your new drink or roast exclusive to those who sign up for your email newsletter. Getting more people to opt-in to newsletters will probably take a little more than just asking — you might have to offer an incentive. Crazy, right? One that runs on a much smaller scale?

Course 92

Course Email Marketing Opt-out Budget Programs 92

Optinmonster

AUGUST 24, 2023

It allows you to create high-converting popups and opt-in forms that convert. For example, you can set up a campaign that asks visitors to provide their email addresses for a newsletter, exclusive deals, and downloadable resources. It’ll help increase click-through rates and, ultimately, conversions.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Optimize for Mobile With most email opens occurring on mobile devices, not optimizing for mobile is a serious mistake. Instead of buying lists, focus on organic growth.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

xiQ

APRIL 29, 2020

To achieve each of these objectives, i2c leveraged xiQ’s AI-powered content marketing platform and adopted the following content marketing approach: Weekly News Digest vs Monthly Newsletter. The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. i2c’s Objectives.

B2B Thought Leadership 62

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 62

Vision6

OCTOBER 12, 2022

Best of all they reel in an average open rate of around 46% and a 24% click-to-open rate. For starters, a well-constructed drip campaign can boost your click rates by 119% compared to one-off promotional messages. Why do you need it? It can be a potent way to cross-sell and upsell.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

SmartBug Media

JANUARY 23, 2023

So, the higher rate at which you collect subscribers leads to higher business revenue. Although SMS lists tend to be smaller, they’re very important because SMS messages have a 98 percent open rate. This is all well and good, but you also need to know each one of your marketing campaigns works as revenue leverage.

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Vision6

APRIL 25, 2023

They should leave a positive first impression which will help contribute to higher engagement rates. But let’s take a look at all the benefits in finer detail: Higher open and click rates Did you know welcome emails have an average open rate of 42%, which is significantly higher than your average email open rate?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Martech

FEBRUARY 4, 2022

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. This happens when your subscribers Opt-in (In) through a sign-up form. Compliance.

Deliverability 109

Deliverability Work Management Marketing Management Marketing AI 109

Binary Demand

JUNE 12, 2023

The following steps represent the hassle-free working of email marketing automation, sequencing all processes: Segment & Create Email Lists The first step is to build a B2B email list by collecting email addresses from subscribers who have opted in to receive communications from your business.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

The following steps represent the hassle-free working of email marketing automation, sequencing all processes: Segment & Create Email Lists The first step is to build an email list by collecting email addresses from subscribers who have opted in to receive communications from your business.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98