Webbiquity

OCTOBER 11, 2022

Being active, responsive, and sharing engaging content from your product or other areas of the business helps promote your brand online. Build an Opt-in Email List. The foundation of your success begins with defining your product and the problem you’re solving for people. Keep Your Website Updated. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. It’s that McDonald’s Happy Meal promoting the latest blockbuster hit. Monster, Skittles, Toyota, and NASCAR are all promoting themselves simultaneously.

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

SendX

FEBRUARY 11, 2021

Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. It’s the set of actions that turn an organic visitor into someone who might become your customer. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation.

Lead Generation 395

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 395

Optinmonster

APRIL 19, 2023

Are you looking for the best sales promotion examples? Sales promotion is a powerful tool that eCommerce businesses use to increase conversions , boost brand awareness , and generate leads. Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals.

Promotion 69

Promotion Examples Urgency Marketing eCommerce 69

Liveintent

SEPTEMBER 21, 2020

Many Americans are instead opting for choices they perceive as safer, like online shopping and food delivery. Even months after some of those public spaces reopened, many people still need convincing. Only 28% of U.S. Our own research highlights the retail trend. Use preferred protective measures. Publicize your efforts.

Promotion 118

Promotion Barriers Opt-out Opt-in 118

ClearVoice

MARCH 14, 2024

For example, you could announce a new product launch through your email newsletter, share the product’s features in-depth in your blog post, and promote it via social media platforms. Cross-promotion tactics Leveraging email can boost your content’s performance across platforms. Promote content across platforms.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

SendX

MARCH 18, 2021

When you set out to strategize an email marketing strategy , the first question that naturally comes to mind is: “what email addresses are going to receive my newsletters, promotional messages, and other communications”? They give you your email addresses when they subscribe to receive your content or opt in, usually on your website.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Salesforce Marketing Cloud

JANUARY 29, 2024

The people on your list have opted in, which means they decided they want to hear more from you via email. Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. It sure can. According to our research , email remains the best way to connect with customers.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Contently

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. We surveyed the best financial email newsletters, drawing inspiration from many of them.

Newsletter 72

Newsletter Service Best Practices Budget Programs 72

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Salesforce Marketing Cloud

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. What is email marketing and why does it matter?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. The Foundation for Newsletter List Building. With over 4.3 That’s a lot of competition!

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Litmus

MARCH 8, 2021

Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. In the screenshot above, we show an example of how we use unchecked, opt-in boxes at Litmus to get consent.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

BOP Design

APRIL 19, 2021

Newsletters. The content of these emails wouldn’t be added to a B2B email marketing newsletter, because the content is too important to be bunched in with other information. B2B Email Marketing Newsletter. The function of a B2B email marketing newsletter is different from that of a B2C email newsletter.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. But organizations typically seek to accelerate this process as much as possible.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Liveintent

DECEMBER 13, 2022

Retailers and eCommerce brands can claim a piece of the retail media pie by capitalizing on a valuable and likely-already-available source of first-party data and audience attention: the email newsletter. The power of email newsletters. Retail media, in particular, has boomed and shows no signs of slowing down. Control your destiny.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Parse.ly

OCTOBER 16, 2019

Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. Email Newsletter Strategy Checklist. Need somewhere to start?

Newsletter 61

Newsletter Marketing & Strategy Click Rate Open Rate 61

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. Quick Takeaways. How To Overcome 2023’s Biggest Marketing Challenges.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Liveintent

JANUARY 12, 2022

LiveIntent offers a selection of inventory packages that advertisers can use to reach target audiences across premium email newsletters. A restaurant, for example, might promote its Valentine’s Day specials in email newsletters from food & drink publishers. These types of inventory packages include: Content packages.

Advertising Agencies 126

Advertising Agencies Newsletter Opt-out Custom Publishing 126

ConvertKit

AUGUST 4, 2021

Build a loyal community with newsletters. With a ConvertKit Free account you can share what you love on a consistent basis with your newsletter to connect with your followers and grow your business. Create your free newsletter. Welcome emails are a standard practice in ecommerce newsletters and software subscriptions.

Examples 145

Examples Newsletter Template Landing Pages 145

Buffer

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. Checking emails. Responding to emails. After all, over 4 billion people are active on email – making it a great channel to reach customers.

Small Business Marketing 106

Small Business Marketing Email Marketing Business Paid Search Agency 106

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. If you want to get the attention your content deserves, you need a promotion strategy that goes beyond hitting publish and posting links to all of your social profiles. B2B Content Promotion vs. Content Shock.

Paid Content 52

Paid Content Promotion B2B Content 52

Marketing Insider Group

SEPTEMBER 20, 2021

This data may seem trivial in relation to virtual programming, but depending on the services, products, and content offered by your organization, these metrics could greatly influence what you offer members and how you go about promoting your own brand. Are they based in a rural or urban area? Demographics. Personalize Communications.

Work Management 289

Work Management Marketing Management Marketing Automation Services Tips 289

Webbiquity

JANUARY 30, 2010

A few years ago, I was tasked with reviving a declining company newsletter. First, the newsletter was split into two separate publications. The other version – the prospect newsletter – was designed primarily to appeal to prospects, although existing customers were welcome to sign up. How did that happen?

Newsletter 100

Newsletter Effectiveness Digg Opt-out 100

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. You probably don’t have anyone pressing you on a deadline for your blog post or newsletter, but content marketing is only effective when it’s consistent. Just What Is Journalistic Content?

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

ClickDimensions

FEBRUARY 1, 2023

This includes how to use SMS campaigns to organize volunteers and promote your services. 2. Give Your Donors Easy Opt-in and Opt-out Options The first step is to consider using SMS as part of your omnichannel marketing strategy which uses multiple different marketing channels to send/advertise the same/similar message.

SMS 96

SMS Planning Paid Search Agency Work Management 96

Vision6

JUNE 6, 2023

Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists. Include an opt-in during checkout process The end of the check-out process provides perfect real estate for customers to opt-in to your email list. On the other hand, puchasing an email list can land you in hot water.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Martech

MARCH 11, 2024

We must adapt and create ads that drive the value in-feed — or promote existing organic content. Your marketing team may even opt for a Netflix-style experience, where you have more multimedia content, serial episodic content and so on. We might have a decent operation for the 5% of in-market prospects. Brand affinity.

Efficiency 84

Efficiency Marketing Automation Services Lead Ranking Brand Identity 84

Unbounce

DECEMBER 9, 2021

Another thing to consider is that welcome emails also have high open rates —they’re 86% more effective than a company’s other promotional emails. This welcome email provides a simple welcome and shows their other newsletters with a CTA to set preferences. What’s a Welcome Email? The Penny Hoarder.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

ConvertKit

JANUARY 18, 2022

Every once in a while, we stumble upon a promotional email from a brand we love or a service we recently subscribed to and think, “that’s a great email.”. A newsletter that rocks? An opt-in confirmation email with a crystal clear CTA? An incredible newsletter from a creator who knows their audience and adds targeted value?

Examples 78

Examples Deliverability Opt-out Opt-in 78

ConvertKit

MAY 28, 2021

People who signed up for your list are at least somewhat interested in you and your product offerings, so it’s a natural fit to promote what you’re selling there. Pop-ups or opt-in forms on your website. You see pop-ups and opt-in forms everywhere for a reason: they work. It just makes sense! Well… maybe not.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

BenchmarkONE

NOVEMBER 29, 2023

Ending up in the spam folder is every marketer’s nightmare. Not only does it mean your message didn’t make it to your recipient, but it could set you up for failure later on. The more your emails get marked as spam, the worse your email deliverability can get over time. These new policies will go into effect in February 2024.

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

Sprout Social

JUNE 14, 2022

These messages can be anything from promotional offers and discounts, to appointment reminders and shipping notifications. For example, if you’re running a weekend sale or promotion, you can let your customers know via text. Here are two of the most effective forms: Promotional campaigns. It’s something 6.57

SMS 105

SMS Marketing & Strategy Marketing Strategy Planning 105

SmartBug Media

JUNE 2, 2022

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. Is the purpose of your email to promote the sale of a specific product? Double Opt-In.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Buffer

JANUARY 31, 2023

Question: I’ve recently started an email newsletter but haven’t been receiving as many subscribers as I hoped. Newsletters have made quite the comeback. In fact, the newsletter company recently hit over 1 million paid subscribers and is still growing five years later.

Newsletter 23

Newsletter CAN-SPAM Social Media Opt-out 23

SmartBug Media

JANUARY 6, 2023

Email allows for more broad messaging—from promotional content to brand storytelling—that is grounded in the customer’s stage of the customer experience. Brands most often use email marketing for: Newsletter emails to share information about new efforts at the company. Promotional emails that feature new products or sales.

SMS 98

SMS Email Marketing Marketing & Strategy Marketing Strategy 98