• WEBBIQUITY  |  TUESDAY, MAY 23, 2017
    [Network, Salesforce.com] Nine Winning Digital Marketing Strategies From The B2B World
    When networking giant Juniper Networks decided to create a campaign that showcased the importance of data protection and security, they looked to gamification as an approach that would be interesting and relevant to their audience. As players stave off creatures that plague the network, they vicariously experience Juniper’s core message: know that you’re being attacked, control the attack, and expose the threat to a global database. Guest post by Cheryl Joy.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Network, Salesforce.com] The 17 Best Social Media Management Tools
    The number of people using social media continues to grow, usage is increasing, and more networks require attention. The tools here can help marketers and social media managers monitor brand mentions, schedule posts across multiple social networks, manage multiple social media accounts, redirect posts for customer service followup, track performance metrics, and more. Post to multiple social media networks, from multiple accounts, from a single dashboard.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Network, Salesforce.com] The 29 Best Social Media Monitoring Tools
    The analytics tools built into social networks provide a bit more detail, though only within their own platforms. The social media monitoring tools listed here do far more, enabling you to monitor brand mentions across social networks and online forums in real time. Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Network, Salesforce.com] 8 Great LinkedIn Groups for B2B Marketers
    eMarketing Association Network. From the group introduction: With over 80,000 members… this group is designed for marketing professionals to get the latest digital marketing news, enable networking, sharing of ideas, best practices and opportunities. This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel. Salesforce.com. From the group introduction: Salesforce.com.
  • LEANDATA  |  THURSDAY, SEPTEMBER 10, 2015
    [Network, Salesforce.com] Dreamforce Extravaganza is about to Arrive in Style
    But so many business professionals are about to converge upon San Francisco for the annual Dreamforce conference that host Salesforce.com has chartered a Celebrity Cruises ocean liner to be docked at Pier 27. Speakers will include YouTube CEO Susan Wojcicki and entertainment figures Jessica Alba and Patricia Arquette. For LeanData, a tech startup that helps Salesforce CRM system users by automatically matching leads into accounts, this is a signature networking opportunity.
  • LEANDATA  |  THURSDAY, SEPTEMBER 10, 2015
    [Network, Salesforce.com] Dreamforce Extravaganza is about to Arrive in Style
    But so many business professionals are about to converge upon San Francisco for the annual Dreamforce conference that host Salesforce.com has chartered a Celebrity Cruises ocean liner to be docked at Pier 27. Speakers will include YouTube CEO Susan Wojcicki and entertainment figures Jessica Alba and Patricia Arquette. For LeanData, a tech startup that helps Salesforce CRM system users by automatically matching leads into accounts, this is a signature networking opportunity.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Network, Salesforce.com] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    Mikael Cho has founded a number of companies over the past eight years, including the freelance professional network Crew where he currently works. He''s helped brands like Mint and Salesforce.com to improve their businesses. Nate used to be a marketing analyst for YouTube, and he currently works at Google as a product marketing manager. I''ve always been in awe of growth hacking.
  • HUBSPOT  |  TUESDAY, MARCH 19, 2013
    [Network, Salesforce.com] How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
    By way of example, you can read HubSpot co-founder Dharmesh Shah’s latest thoughts on business and technology by visiting onstartups.com or read our CMO Mike Volpe’s thoughts on sales and marketing alignment via a guest blog with Salesforce.com. Reporters will thank you for making their jobs easier, and potential customers will welcome your highly shareable and engaging content by promoting it on their social networks, as well.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Network, Salesforce.com] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Also, some systems allow for “social sign-on”, letting users register on landing pages using their social network credentials. Typically, CRM vendors do not provide social functionality, though salesforce.com has made a big push in this area with their acquisitions of Radian6 and Buddy Media. No (except salesforce.com Radian6). No (except salesforce.com Buddy Media).
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 13, 2012
    [Network, Salesforce.com] 11 Tips for Surviving Dreamforce 2012 from the Salesforce MVP’s
    Have a plan (Tweet this) – Every morning, look at the agenda, parties, networking invites, expos, sessions , etc. Take a networking break from networking (Tweet this) – Get out of Moscone for a bit, grab some new Dreamforce friends, and have a beer! Choose your sessions wisely (Tweet this) – Pick out the most important sessions to attend and leave the rest to view on YouTube later. All the breakout sessions can be watched later on YouTube.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Network, Salesforce.com] The Top #Nifty50 Women in Technology on Twitter for 2012
    Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Network, Salesforce.com] The Top #Nifty50 Women in Technology on Twitter for 2012
    Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.
  • PAUL GILLIN  |  MONDAY, AUGUST 6, 2012
    [Network, Salesforce.com] An Intelligent Approach to Influence Measurement
    Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment. Integration with Salesforce.com is built into the first product and most of the leading platforms will be added over time, according to Mike Lewis, VP of marketing at Awareness. But YouTube, Tumblr, WordPress and many other sources are pumped through its firehose.
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Network, Salesforce.com] The Sales Game Has Changed: Here's How to Adapt
    In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. From inside Reachable, you enter your name and Tim’s name, and Reachable will instantly render a visual map of your network, showing people in your network that are between you and Tim, as well as the best route to take to get introduced.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2011
    [Network, Salesforce.com] 8 Tips for Leveraging Platforms for Marketing [@InboundNow #37]
    It was by no means the first social network. Don't spend the time and money integrating video into your website -- be on YouTube and Vimeo. There's also Salesforce.com and Force.com. Phil Simon joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Phil is the author of The Age of the Platform , The New Small , Why New Systems Fail , and The Next Wave of Technologies.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2011
    [Network, Salesforce.com] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
    Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Look it up on YouTube. So, Google+ for those that don't know, was basically another kind of social networking/identity/MadMen-y thing from Google.
  • MODERN MARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Network, Salesforce.com] Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11
    by Jesse Noyes | Tweet this There are plenty of reasons to head to Dreamforce : the expo floor, the certifications, the seemingly endless networking and, of course, the parties. But each year, the biggest draw is talks salesforce.com CEO and cloud computing forerunner Marc Benioff gives. It gives a glimpse into the products and features salesforce.com will unveil throughout the week. It requires building a social network for employees.
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Network, Salesforce.com] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Salesforce.com leverages Facebook to drive attendance to its many events. I think of Facebook as the after-hours social network.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Network, Salesforce.com] 9 Criteria for Selecting a Social Media Monitoring Tool
    Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Salesforce.com ), marketing automation tools and web analytics packages. Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 17, 2011
    [Network, Salesforce.com] How to Optimize Your B2B Marketing and Sales with Online Video
    Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy. Bolster conversion with YouTube promotion and Call-To-Action overlays. by Jon Miller Online video is exploding.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [Network, Salesforce.com] Online Marketing News in 2009: The Year’s Hottest Events
    Salesforce.com announces Chatter, social computing for enterprise companies. YouTube is routinely serving more than a billion video views per day. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more. Social Networking Sites Account for More than 20 Percent of All U.S. Time spent on social networks doubles in a year.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [Network, Salesforce.com] 10 BtoB Marketers Predictions for 2010
    Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums. Tags: Social Networking Business Intelligence Advertising Facebook Mobile social media behavioral targeting Videocasting Content Marketing
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [Network, Salesforce.com] 10 BtoB Marketers Predictions for 2010
    Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums. Tags: Advertising Business Intelligence Content Marketing Facebook Mobile Social Media Social Networking Videocasting behavioral targeting
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 23, 2008
    [Network, Salesforce.com] Web 2.0 Expo – cool stuff seen on the floor of the show
    Below is a video where he does a great job explaining Serena's vision of a new model of community-powered marketing and how they're using tools/technologies (like Facebook, HiveLive, and YouTube) to reinvent their business: [link] InsideView – Smart marketing and sales tool I was lucky enough to have breakfast with the CEO Umberto Milletti. Matt called it “a way to combine the brain trust hidden in all levels of your own organization with the magic of your own corporate social networ