Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. Thought leadership is a content marketing approach that spotlights expertise to build credibility. Here’s a quick explainer of what thought leadership content marketing includes. So, how do you do it right?

Thought Leadership 346

Thought Leadership B2B Thought Leadership Research Practices 346

Exo B2B

NOVEMBER 7, 2023

Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? So, yes, are social networks worth it?

Social Networks 52

Social Networks Network Marketing Marketing AI Social Marketing 52

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. About the study. For more than a decade Hinge Research Institute has been conducting research into what drives extraordinary growth and profitability in professional services firms.

Studies 140

Studies Peer-to-peer Digital Transformation Work Management 140

Webbiquity

JUNE 4, 2024

B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. July 2023 through April 2024 — New Normal: Employment is back to pre-pandemic levels and the stock market is roaring. Within social media traffic, two shifts jumped out.

Traffic 279

Traffic Trends Marketing Websites B2B 279

Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

Enterprise Management 226

Enterprise Management Twitter Marketing Management B2B Marketing 226

Hinge Marketing

DECEMBER 7, 2020

Hinge announces the release of a new study of high visibility thought leaders and the clients that retain them. These are the types of questions this study was designed to answer. Download the Visible Expert Research Summary. About the Study. It is believed to be the largest and most comprehensive study of its type.

Studies 102

Studies First-Mover Advantage Ideal Customer Profiles Case Studies 102

Biznology

DECEMBER 28, 2016

Successful digital transformation achieve these results: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors. Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? Need some examples? Like this post?

Digital Transformation 184

Digital Transformation Case Studies Case Study Studies 184

Vision Edge Marketing

APRIL 30, 2024

Research supports this assertion. For instance, a study by David Aaker and Erich Joachimsthaler found that improvements in brand equity metrics led to higher levels of customer satisfaction and loyalty, directly impacting customer retention. Do you need both metrics? Any size company can prioritize both brand equity and customer value.

Lead Scoring 206

Lead Scoring Lead Ranking Brand Identity Branding 206

Excelsior Research

OCTOBER 4, 2022

What are social media case studies? What are social media case studies? Whether it is a simple case study or social media case study, companies always get a chance to learn from their own mistakes. This is what is presented in the case studies. In such social media studies, digital marketing is a base of all.

Case Studies 52

Case Studies Case Study Social Media Studies 52

PureB2B

SEPTEMBER 16, 2020

In the world of digital and social media marketing, one thing remains true- it’s hard. How, where, and why do I begin this research? A partner will take that content, and send it across their network to promote engagement over a set amount of time. Research Recommendations. Research Recommendation.

Vendors 110

Vendors Research Top of Funnel Tips 110

Exo B2B

AUGUST 11, 2021

The question is a bit daring in the world of marketing. A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? And the study is comparative between B2B and B2C.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Webbiquity

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Hinge Marketing

JANUARY 29, 2020

But that’s not a sustainable growth strategy in today’s marketplace…and the research backs that up. Technology and automation will reshape the skills needed in marketing departments. FREE Download] High Growth Study 2020: Executive Summary. FREE Download] High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Hinge Marketing

FEBRUARY 3, 2021

The Hinge Research Institute’s newly released 2021 High Growth Study: AEC Edition tells their story. The study opens with data that reviews the industry as a whole, comparing AEC firm performance and trends to other professional services industries. About the Study. Purchase the 2021 High Growth Study: AEC Edition.

Studies 84

Studies Peer-to-peer Marketing Budget Work Management 84

Webbiquity

JULY 18, 2023

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. Reddit is more than just a social networking site. The platform offers a unique and untapped goldmine of market research. Keep reading! Reddit 101: A Primer.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. The business still barred the market turmoil caused by the COVID-19. Also, companies have realized the importance of market research for the business. Why Market Research? Then, look no further.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

SEMrush

MAY 3, 2019

SEMrush has conducted the first display advertising study for ecommerce businesses on the market. Research is based on over 40 million impressions from the top Google Display Network (GDN) ecommerce advertisers, and 23 million impressions from the top GDN ecommerce publishers.

Display 100

Display Studies Advertisements Advertising 100

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Five little-used digital marketing techniques for your business. Publish original studies. Use quizzes.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Trade Press Services Newsletter

APRIL 4, 2024

Research shows that around 144 million Americans listen to podcasts monthly. As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. Prior to the interview, research the podcast, host, and typical audience.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Hinge Marketing

JANUARY 11, 2021

It gives me great pleasure to release this year’s High Growth Study. Covering the entire professional services marketplace, it is the largest and most comprehensive study of its kind. Download the 2021 High Growth Study Executive Summary. About the study. About the Study Sample. 1,293 firms participated.

Studies 81

Studies Peer-to-peer Work Management Marketing Management 81

Webbiquity

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Connect : That friend who’s always asking their network what show they should watch, or reminiscing about “that one time at band camp”?

Social Media 261

Social Media Media Youtube Advertising Mediums 261

Top Rank Marketing

AUGUST 11, 2023

Constant Contact “As AI continues to reshape the marketing industry, one thing is sure: adaptability and creativity will be the keys to success.” — George B. Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S.

Buying Cycle 95

Buying Cycle B2B Marketing Demand Generation Agencies Studies 95

Exo B2B

JUNE 22, 2021

I would like to discuss in this post, the importance of social networks in the B2B buying cycle. It’s not enough to be there, but it’s often the central element of a B2B social networking strategy. You must think broader and know why a B2B company should be on social networks and how to be effective there.

Buying Cycle 52

Buying Cycle Social Networks Network Marketing Buy 52

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

KoMarketing Associates

JUNE 14, 2017

B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network. The “2017 Social Media Marketing Industry Report” from Social Media Examiner recently looked at which channels marketers are using to achieve their objectives.

Social Media 127

Social Media Linkedin Allocation Studies 127

PureB2B

SEPTEMBER 16, 2020

In the world of digital and social media marketing, one thing remains true- it’s hard. How, where, and why do I begin this research? A partner will take that content, and send it across their network to promote engagement over a set amount of time. Research Recommendations. Research Recommendation.

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

In the world of digital and social media marketing, one thing remains true- it’s hard. How, where, and why do I begin this research? A partner will take that content, and send it across their network to promote engagement over a set amount of time. Research Recommendations. Research Recommendation.

Vendors 62

Vendors Research Top of Funnel Tips 62

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Below are resources we recommend for your health IT product research.

Work Management 102

Work Management Marketing Management Research Organization 102

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 164

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 164

Hinge Marketing

FEBRUARY 12, 2021

The Hinge Research Institute has just released the law firm edition of the High Growth Study 2021. This year’s annual study surveyed respondents from 101 law firms of all sizes. Purchase the 2021 High Growth Study: Law Firm & Legal Services Edition. Frequent Research. Higher Marketing Investments.

Peer-to-peer 96

Peer-to-peer Studies Marketing Budget SEO 96

Mereo

MARCH 28, 2024

Building and Fostering Relationships In a recent study, about 75% of B2B buyers deemed their last purchase difficult or complex ( Gartner ). The marketing speak is effective, but buyers care more about having a real conversation that they know will help them find a valuable solution. Connect your prospects to current clients.

Research 41

Research Gartner Forrester Case Studies 41

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. Reddit is more than just a social networking site. The platform offers a unique and untapped goldmine of market research. Keep reading! Find your audience.

Research 100

Research Peer-to-peer Marketing Automation Services User-Generated Content 100

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. It seems each network has established its unique place (e.g.,

Social Networks 296

Social Networks Stats Network Marketing Linkedin 296

AccuData

JULY 19, 2020

The research-oriented master’s system “Health Economics” is provided by the Faculty of Economics from the University of Duisburg-Essen, Campus Essen. The research-oriented degree system will in distinct allow people to work in the interface amongst science and management practices in well being care. Study Programs.

Studies 40

Studies Act-On Work Management Training 40

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. Here are six more interesting results from the SWZD research. Testimonials: Customer reviews and case studies are big. The post 2022 Outlook is Upbeat for B2B Tech Marketers appeared first on B2B Marketing Blog | Webbiquity.

Enterprise Management 312

Enterprise Management Work Management Marketing Management Paid Search Agency 312