markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

Madison Logic

AUGUST 9, 2023

However, a one-size-fits-all approach to content and messaging wasn’t producing the highly-engaged prospects they were looking for in their pipeline. T-Mobile for Business’s multi-channel approach with ABM Content Syndication and ABM Display Advertising allows their content to be where buyers need it.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Enterprise Management 52

Madison Logic

AUGUST 31, 2023

Enter multi-channel account-based marketing (ABM). Multi-channel ABM helps you meet buying committee members where they are with a persistent and cohesive experience. Multi-channel ABM engages target accounts with a unified content and messaging strategy across the most frequently used digital channels.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

SmartBug Media

NOVEMBER 3, 2020

Knowing which campaign touches influenced the buying process on an account basis can be tricky because there are usually multiple contacts under the account and opportunity, and they are all being marketed to. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. As we said earlier, essentially last touch.).

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

markempa

MARCH 2, 2017

All three are part of an integrated lead generation funnel, and this article touches on each element while taking a closer look at lead nurturing. Your top of the funnel lead generation becomes a multi-touch process when you use more than one channel. Switch channels in and out as you test. It’s about progression.

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

Valasys

JANUARY 17, 2020

Optimizing customer experience is an essential pre-requisite to converting prospects into customers. Importance should be given to simplifying the ways to transact & care should be taken that the prospects can find somebody. The target personas need to be clustered into specific segments before they can be targeted and converted.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

KEO Marketing

JULY 21, 2017

Inbound marketing involves creating compelling content which prospects can search for and find to learn about a company’s products and services. Outbound marketing involves creating and sending messages to prospects to educate and cause them to engage with your brand. What is Inbound Marketing vs Outbound Marketing ? .

Inbound Marketing 48

Inbound Marketing Allocation Account Based Marketing Paid Search Agency 48

PureB2B

JULY 2, 2019

If you have a team of BDR’s that isn’t expecting you to hand them ready to book appointments and know it will take upwards of 7+ touches to get any sort of response, then use data assets like; intent data and other combinations of firmographic and behavioral based targeting to get you in the right ball park.

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

SnapApp

FEBRUARY 25, 2016

Tell me about a recent campaign you’ve run or been a part of – let me guess, it involved a long-form piece of content like a white paper, benchmark report, ebook, or something related to your thought leadership. When we create lots of TYPES of content: white papers, blogs, webinars, assessments, calculators, surveys, etc.,

Interactive Marketing 54

Interactive Marketing Campaigns Lead Scoring Lead Ranking 54

The Point

AUGUST 15, 2012

There was a time when lead nurturing was synonymous with simply staying in front of prospects. Successful lead nurturing is about delivering content that’s personalized, relevant, and compelling to the individual prospect. Ultimately nurturing should be about moving a prospect along the selling cycle. Stay in touch campaigns.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

SnapApp

FEBRUARY 24, 2016

Tell me about a recent campaign you’ve run or been a part of – let me guess, it involved a long-form piece of content like a white paper, benchmark report, ebook, or something related to your thought leadership. When we create lots of TYPES of content: white papers, blogs, webinars, assessments, calculators, surveys, etc.,

Interactive Marketing 48

Interactive Marketing Campaigns Lead Scoring Lead Ranking 48

Content4Demand

SEPTEMBER 2, 2020

Bu it’s hard to communicate the value of something perceived to be complex and time-consuming—like a multi-touch campaign with emails, content assets, social posts and digital adds—so start small. Show them how to engage prospects on LinkedIn and share short, easy-to-digest content. Take Channel Marketing Up a Level.

Advertising Channels 66

Advertising Channels Demand Tips Multi-Channel 66

ClearVoice

SEPTEMBER 15, 2020

” In other words, companies attract prospects and customers to their sites or social media pages and ultimately turn those eyeballs (and the people behind them) into sales. So, how do you know how to generate the types of content that your target prospects really want? Use this time to understand your prospects (and competitors).

Content Marketing 94

Content Marketing Work Management Marketing Management Content 94

The Point

JULY 21, 2016

The core functionality of marketing automation technology – i.e. the fact that it “automates” multi-touch email campaigns – means that many of the programs it enables are of a type that continue over time, triggered by a particular event or action. Not testing enough. Lack of segmentation.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

PureB2B

JULY 2, 2019

If you have a team of BDR’s that isn’t expecting you to hand them ready to book appointments and know it will take upwards of 7+ touches to get any sort of response, then use data assets like; intent data and other combinations of firmographic and behavioral based targeting to get you in the right ball park.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

Adobe Experience Cloud Blog

JULY 28, 2015

It’s not about the first “touch” that brings a prospect into the sales funnel, or the last “touch” before signing a deal. It’s about tracking all the touch points at which a prospect connects with your marketing programs, and measuring those multi-touch impacts.

Analytics 48

Analytics Sales Qualified Leads Allocation Multi-Channel 48

LeanData

JANUARY 29, 2016

First-touch attribution. Last touch. Conversion touch. Multi-touch. There were six marketing touches. In a first-touch model, the entire $120,000 of credit goes to the initial person in an account who showed up on your radar. The same thing happens in the last-touch model. Time Decay.

Marketing Attribution 45

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show 45

LeanData

JANUARY 29, 2016

First-touch attribution. Last touch. Conversion touch. Multi-touch. There were six marketing touches. In a first-touch model, the entire $120,000 of credit goes to the initial person in an account who showed up on your radar. The same thing happens in the last-touch model. Time Decay.

Marketing Attribution 40

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show 40

LeanData

JANUARY 29, 2016

First-touch attribution. Last touch. Conversion touch. Multi-touch. There were six marketing touches. In a first-touch model, the entire $120,000 of credit goes to the initial person in an account who showed up on your radar. The same thing happens in the last-touch model. Time Decay.

Marketing Attribution 40

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show 40

LeanData

JANUARY 29, 2016

First-touch attribution. Last touch. Conversion touch. Multi-touch. There were six marketing touches. In a first-touch model, the entire $120,000 of credit goes to the initial person in an account who showed up on your radar. The same thing happens in the last-touch model. Time Decay.

Marketing Attribution 40

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show 40

SnapApp

FEBRUARY 22, 2016

Multi-touch Demand Generation. As our Tuesday continued, next up on my list was going to see SnapApp’s very own Director of Marketing, Vanessa Porter , discuss “ How to Build a Multi-Touch DemandGen Campaign using Interactive Content.” . What a way to get us ready for the rest of the week, am I right? .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 23, 2016

Multi-touch Demand Generation. As our Tuesday continued, next up on my list was going to see SnapApp’s very own Director of Marketing, Vanessa Porter , discuss “ How to Build a Multi-Touch DemandGen Campaign using Interactive Content.” What a way to get us ready for the rest of the week, am I right?

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

The Effective Marketer

MARCH 22, 2012

Nurture (care and feeding of prospects that aren’t ready for sales or that have fallen out of the waterfall). The biggest complaint from marketers is that they can’t keep up with content creation needs (multi-touch programs, social media, nurturing programs, thought leadership, etc.). Content Creation Challenges.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Industrial Marketing Today

MAY 14, 2010

How do you shift the focus from you or your company to your prospects and customers? Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. Instead, weave a story around your marketing copy to make it more engaging for your site visitors and prospects.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Heinz Marketing

APRIL 22, 2019

Dan is the Managing Partner at Prospect-Experience. And a caveat here is that most companies prospect too broadly. What are some of the keys that made PointClear so successful and continue to be so successful in engaging with prospects and helping to build some pipeline? Would you rather spend $1 on each of the 10 prospects?

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

Computer Market Research

SEPTEMBER 29, 2017

Outreach/outbound Scripts : Readily available sales scripts for making initial contact with prospect. Leads qualification Scripts : Specific questions that qualify a prospect for each stage in the sales pipeline. CRM : Provide partners with contact’s database to update leads status and organize prospects efficiently.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

SmartBug Media

MARCH 19, 2021

5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution. For marketers who are laser-focused on engaging and converting their best prospects, there are several resources that can help. Must-read articles: Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy. marketing campaigns.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Biznology

AUGUST 16, 2018

But I have rarely led sustainable upper-funnel content efforts for a simple reason: It’s difficult to track the first touches in a multi-touch customer journey to revenue. Last-touch attribution. That means giving all the credit for the last thing a prospect did before becoming a lead.

Lead Ranking 132

Lead Ranking Multi-Touch Attribution Top of Funnel Lead Scoring 132

Heinz Marketing

JULY 27, 2020

But too often, we talk about those as these broader programs where we have our target accounts and we’re doing these multi touch sequences and integrating what’s happening between sales and marketing, all important. So your profile, your content, whatever it is, video, articles, white papers, the whole thing.

Sales Management 100

Sales Management Top of Funnel Account Based Marketing ABM 100

Marketing Insider Group

AUGUST 30, 2019

Invest in mobile apps so that you can personally reach out to your prospects and existing clients, as this will help increase sales and client engagement. Marketing automation tools help you reach your prospects and personalize communications. Think multi-channel. Review your approach to using marketing technologies.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

LEADership

JUNE 17, 2014

We need to publish content that is both relevant and easily found by our prospective buyers at various touch points during the buying cycle. Have we established our brand promise within the content marketing landscape? Or is our B2B Content Killing Sales? The keyword here is ‘quality’. What does this mean?

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Analysis 40

Launch Marketing

APRIL 18, 2024

Understand Current Buyer Expectations Marketing is often the first touchpoint that introduces a prospect to a brand. Buyers live in a multi-device, multi-channel world with an endless supply of information at their fingertips and a finite amount of attention. Buyers in the current buying environment have evolved.

Lead Generation 62

Lead Generation Marketing Strategy Marketing & Strategy Lead Scoring 62

Marketing Insider Group

JANUARY 9, 2024

Aside from using a variety of profiling techniques, marketers should also be creative in engaging and retaining the attention of prospects. It’s not “following up” every few months to find out if a prospect is “ready to buy yet.” In traditional marketing, the direct interests of the prospect aren’t always considered.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Madison Logic

MARCH 26, 2024

An effective multi-channel ABM approach proactively distributes content and messaging across the four channels where buying committee members spend most of their time: connected CTV (CTV), content syndication, display advertisements, and LinkedIn advertisements. According to Gartner, 80% of U.S. And with 86.7%

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Hubspot

JULY 29, 2010

Look for multi-word phrases or ‘long-tail keywords’ as they are usually less competitive. Content is King - Prospects are more likely to buy from you if you are a thought leader, so establish yourself as one by creating extraordinarily helpful content. image by: ExtraNoise ).

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28