SnapApp

DECEMBER 21, 2015

The same is true of your content marketing strategy. As you steam ahead into 2016, anchor your strategy with these fundamental building blocks: 1. Your intention with an audit is to confirm that your content is “readable, interesting, helpful, and grammatically impeccable” and analyze ways to strengthen your strategy.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. So why don’t more B2B companies use video?

Cost 100

Cost Video Marketing Effectiveness Microsite 100

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. What can you send via email? Leverage past archived and recorded (archived) events with email links.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

NuSpark Consulting

DECEMBER 5, 2011

Don’t take conversion strategy lightly. Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. Prospects that download content or register for webinars are not “leads” yet, but are just names. D- Demand Generation.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

LeadSloth

AUGUST 11, 2009

They all have their pros and cons, and most companies use a combination of strategies. Jep: What are you tips for creating effective landing pages and/or microsites? We have never found microsites to be a good investment of our time. Jep: What kind of conversion offers (whitepapers, webinars, trials, etc.)

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

The ROI Guy

SEPTEMBER 29, 2010

To maintain revenue, these Tech Media firms have quickly morphed to develop and deliver interactive marketing services to technology vendors, including: On-line strategy development Building online advertising businesses. and creating advertising networks.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Anything Goes Marketing

JUNE 29, 2009

Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. Emails and direct mail are fairly static while website content can dynamically change on the go. This also goes hand in hand with PURLs as the PURL is the gateway to a personalized microsite.

Tactics 100

Tactics Automation Personalization Planning 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. This white paper aims to change that perception of them.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

SugarCRM

DECEMBER 11, 2013

Microsites. Webinar Campaigns. On-Demand Webinars. White Papers. Can Spam Compliance. Lead Capture. Internet Lead Capture. Lead Routing. Video Hosting. Website Tracking. Web Analytics. Web Visitor Alerts. Web Visitor Mapping. YouTube Dashboard. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles. Lead Scout.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Webbiquity

JULY 10, 2018

Beyond that, your information architecture should be determined by the needs of your various online audiences: sales prospects (usually most importantly) as well as existing customers, the media, partners, potential employees, industry analysts, and possibly investors. 2: Three Types of Tools to Use for Content Strategy and Planning. #3:

Paid Content 212

Paid Content CMS Development Design Optimization 212

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. What can you send via email? Be sure to give your audience a way to subscribe to get updates either via RSS or email.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Contently

MARCH 5, 2020

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. Think website copywriting, brochures and one-sheets, help centers, email newsletters, the occasional blog post and press release. They need to create it all quickly, cost efficiently, and across all stages of the customer journey.

Advertising Agencies 185

Advertising Agencies Paid Search Agency Top of Funnel Work Management 185

Marketing Insider Group

JULY 30, 2015

I was brought in to help them sort out their content marketing strategy. In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ Whether we are developing one asset (a white paper, video, etc.) Come inside! What will its goal be?

Microsite 100

Microsite Paid Search Agency Content Deliverability 100

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

SnapApp

JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . So what’s the catch? Why aren’t we all using interactive content?

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. This strategy is open to interpretation, but the key steps include: Choose a core content topic. How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. Choose your format.

Microsite 106

Microsite Content Advertising Agencies Lead Ranking 106

Zoominfo

SEPTEMBER 23, 2018

Title: Create a unique, memorable title that will catch your audience’s attention. And, consider your SEO strategy as you would when creating any other content—optimize your podcast title and individual episode titles to include your target keywords. Quotes from your podcasts can be reused in infographics, white papers, and e-books.

B2B 176

B2B RSS Microsite Skype 176

ClearVoice

JULY 12, 2022

While numerous marketing trends have come and gone throughout the years, one of the most significant shifts in how companies sell may be in account-based marketing (ABM) and content strategy. ABM is specifically designed to offer these perks: Better informed strategies. ABM is not a “throw it at the wall and see what sticks” strategy.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Biznology

FEBRUARY 23, 2015

35% say they have a documented content strategy (source: Content Marketing Institute). ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. So it took some moxy to launch a content marketing strategy online.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Sharpspring

JANUARY 10, 2019

Content diversity is key to a healthy digital marketing strategy. Different types of content attract and engage different segments of your audience. Some examples of interactive content include: Games Quizzes Personality tests Opinion polls Assessments Cost or ROI calculators Interactive webinars Interactive ebooks.

Webinar Metrics 51

Webinar Metrics Lead Scoring Lead Ranking Marketing Automation Services 51

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist. A fantastic piece of content that breaks through and resonates with people can make up for a lot of bad strategy and weak promotion. Doug Kessler.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Webinars / webcasts. Research reports / briefs. Microsites. Microsites. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). On American Idol. Late in the season.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. But, in order to get a competitive advantage from content marketing, you need to have a strategy.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Buzz Marketing for Technology

JULY 28, 2008

White Papers. Biweekly Poll. This unique section is a one-stop resource for articles, white papers, case studies and more on creating and maintaining a secure environment. Strategies for Managing the Student Lifecycle. Smart Classroom. C-Level View. Campus Security. Current Issue. Contact Editorial.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

ClearVoice

NOVEMBER 27, 2019

Higher levels are more rooted in your core brand experience, while lower levels support them in terms of strategy, branding, or function. So when I hear a marketer call a content type a “strategy,” I wonder if they’ve ever typed even a few keystrokes with thoughts beyond the electric impulses needed to twitch their fingers.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

SnapApp

OCTOBER 8, 2015

Interactive content compliments (and often leads to) long-form static pieces like white papers and ebooks. Through content marketing strategy, their marketing team is reframing the public perception of Xerox. Sign up for our DIY Interactive Content Design webinar ! Want to create amazing content like these companies?

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

NuSpark Consulting

MARCH 10, 2012

Landing pages and microsites are designed to generate leads. Yes I can call them or email them, but not ready yet. The site is not doing an optimal job of storytelling and getting me to offer my email address. The answer starts off with what your goals are for the website, and then determine if those goals are being met. .

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

KEO Marketing

OCTOBER 17, 2017

However, 51% of businesses have no strategy in place. By developing a sound strategy, you can increase your company’s competitive advantages. The planning process clarifies your target audience. During planning, you can get crucial buy-in for your strategies and tactics from your company’s appropriate team members.

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Webbiquity

APRIL 23, 2013

Patricia Redsicker presents six strategies content marketers need to embrace in order to address the information needs and wants of digital natives–those born “between the mid-1970s and the late 1990s, (who) have grown up during our current golden age of digital technology. Sourcing B2B Content For Marketing Strategy!

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

SnapApp

JULY 7, 2017

The goal was to better understand which interactive content types were most effective at qualifying prospects at each stage of the sales funnel, and showcase some of the specific interactive marketing strategies used to drive higher campaign ROI across a range of industries. The insights were eye-opening (and impressive) to say the least.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Winner: Blackbaud.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Madison Logic

MARCH 25, 2022

An effective lead nurturing strategy can help you engage with every decision-maker at a target account, familiarize them with your brand, and move them toward the sale. Why do we nurture target accounts as part of an ABM strategy? But first, let’s see why lead nurturing is such a vital part of ABM.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

WebMarketCentral

JUNE 11, 2009

The careful use of SEO and SEM together lets you steer those just starting their research to thought-leadership articles and white paper downloads, while guiding those further along in the process to a webinar, product trial, or how-to-buy page. You can SEM keywords you can't SEO.

PPC 20

PPC Paid Search Agency SEO SEM 20

ClearVoice

JULY 12, 2022

Once we are settled on what content marketing is, we’ll show you some stellar examples of ways to adopt some great content marketing strategies into your brand’s awareness efforts. Example: The company hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

ActiveDEMAND

SEPTEMBER 6, 2016

There are many forms of such assets, from eBooks and white papers to use cases, videos, webinar events, recorded presentations and free trial-type offers. Marketers and business owners alike can develop content marketing assets such as: eBook/White Paper – Additional content based on original material such as a blog post.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services Planning 40

Convince & Convert

DECEMBER 30, 2015

Pitch it to your audience as a way to maximize the time on their commute to work—just listen and learn to use your time even more efficiently. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167