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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. Google claims these can be fully functional in a manner of weeks, versus multi-month or longer chatbot deployments.

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Account-based marketing strategy

Martech

Do we have the people and skills required to create multi-tiered campaigns tailored to our accounts? ABM strategies Now that your accounts are organized strategically and you have a plan around your resources and logistics it’s time to get to the meat of your ABM strategies, incorporating your marketing channels. Email Marketing.

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Etsy’s growth has slowed down after the pandemic peak, with a decline in gross merchandise sales and new buyers.

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How to Monetize TikTok

Spiralytics

Like other social media platforms, TikTok became an excellent channel for businesses to drive sales and for creators to earn money by making fun and creative content. The final amount you can earn depends on several factors like video views, engagement, affiliate links, brand deals, merchandise sales, and more.

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6 valuable tips to improve your B2B tradeshow marketing

The Lead Agency

Use a multi-channel campaign to build interest Whatever you do, don’t go into a trade show without putting any effort in beforehand. Build ties with event merchandise It’s a proven fact that people love free stuff. No matter what merchandise you decide on, make it relevant to your prospects, and don’t forget branding!

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Why referral marketing is business’ secret sauce?

Valasys

Provide in-store rewards such a cash off or customized merchandise for successful reference. Through mixing the capability of the online channels to the touch of the offline sphere, you can knit a multi-dimensional referral marketing campaign that stretches the reach and the current growth of the business.

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How Social Media Can Act as a Primary Sales Channel for Your Business

Adobe Experience Cloud Blog

However, your social media accounts can be a fully functional sales channel that drives revenue. What Channel Is the Best for…? . Here’s why: Users come to social media platforms for many different reasons, and not every channel is the best channel to approach your potential customer or to engage your current customers.