Zoominfo

NOVEMBER 12, 2018

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. As with any popular new medium, businesses are jumping on the podcast bandwagon.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Content Standard

MARCH 9, 2022

And we’re not just talking text, either: MUM can understand and contextualize across 75 languages in videos and podcasts and even glean data and context from static images. Users will find richer knowledge graphs providing a variety of content formats instead of just written words, from images to videos and podcasts.

Lead Ranking 131

Lead Ranking SERP Content CAN-SPAM 131

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list.

Tactics 137

Tactics B2B Marketing Advertising Agencies Paid Search Agency 137

Marketing Insider Group

MAY 16, 2023

Medium or Substack account (without paywall). Reach out to thought leaders in your industry, and appear as a guest on their: Podcast Blog page Livestream News site While you’re at it, shout out your brand a couple times to remind both the audience and AI machines that you are a valuable asset to your industry.

SEO 241

SEO Lead Ranking Content Thought Leadership 241

Zoominfo

OCTOBER 5, 2021

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. But simply having a podcast offers little benefit to your business.

Business 100

Business Advertising Mediums Broadcasting Planning 100

illumin

SEPTEMBER 29, 2023

Where radio listeners have started to dwindle, podcast listeners have soared, meaning that audio ads are far from a thing of the past. Alongside the growth and popularity of podcasts, comes a great opportunity for advertisers to reach new audiences through podcast advertising.

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClearVoice

JUNE 24, 2021

Video marketing is still surging with audiences. Video marketing continues to rise in popularity with online audiences. Each day, almost 5 billion videos are viewed on YouTube alone. Every minute, people upload around 300 hours of video to the site. Video content performance and ROI.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

seo.co

APRIL 26, 2023

Marketing legal services is a little bit harder than marketing the latest video game. More and more of quality content includes video marketing and video production. In fact, we almost considered adding video marketing as a separate #6 to our list of top legal marketing trends. Subject matter.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Marketing Insider Group

MARCH 16, 2021

It’s an interruptive medium and is an outbound approach to brand promotion. You can put these ads where you think your buyers are online or on other mediums. Plus, you can use your actual customers in content, for example, when using testimonial videos or conversations on a podcast.

Advertising Agencies 332

Advertising Agencies Advertisements Advertising Paid Search Agency 332

Adobe Experience Cloud Blog

JANUARY 22, 2020

From radio, we saw the advent of podcasts. Television spawned the rise of video marketing on social media. Which medium do you choose? You could create the most engaging podcast on the market, but if your audience doesn’t have the time to listen to it, you’ve wasted time and money. And on and on and on.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

seo.co

FEBRUARY 8, 2022

Reuse and repurpose old content into new mediums OR. Repurpose Your Post Into a Video or Podcast. If you’re used to writing all your posts, try experimenting with a new mediums: podcasts and video. We have reformatting our blog posts into hundreds of applicable and timeless podcasts and videos.

SEO 98

SEO Content Dwell Advertising Mediums 98

Marketing Insider Group

JULY 13, 2021

Hubspot found that 99% of email users check their inbox every day, more than 50% check their personal emails more than ten times a day, and 73% prefer email over any other medium for communicating with brands. Incorporate visual content like product images and videos to make your content more engaging. Image Source.

Top of Funnel 361

Top of Funnel Mobile Marketing User-Generated Content Email Marketing 361

Hubspot

FEBRUARY 4, 2021

The problem with this model is that you're not only battling other competitors for that attention; you're competing against every site that publishes informative videos, the latest trends, and educational content that serves the needs of their audiences. And they have a very successful business podcast, "My First Million.".

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Biznology

JULY 7, 2020

Proprietary events are a fast-growing marketing medium, having proven their worth over decades. Video conferencing tools are most effective when applied to groups of fewer than ten, when all participant’s faces are visible, and everyone can feel comfortable enough to really engage. Expand your webinar and podcast programs.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. ” Create Engaging Video Content If you want to bring your employer brand to life and connect with candidates and employees, look no further than video content. It’s time to take advantage.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Content4Demand

JULY 31, 2020

When COVID first struck, podcasts took a hit. With so few people commuting to and from work, podcast shows lost their most captive audience. In March, podcast monitoring company Podtrac found that total downloads and unique listeners dropped during the month—10% and 20%, respectively. Here are some quick-hit ideas we discussed.

Webinar Metrics 109

Webinar Metrics Top of Funnel Marketing & Strategy Digital Marketing Funnels 109

Content Standard

MARCH 12, 2024

Innovate with Content: Think like a media company and explore new mediums and methods for engaging your audience across channels. Now’s the time to fill the gaps in podcasting, video, and interactive formats that media publishers are leaving vacant. Hubspot excels at the art of content diversification and merchandising.

Media 96

Media Branding Brand Identity Storytelling 96

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 98

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 98

Convince & Convert

OCTOBER 27, 2015

Podcasting is on fire , with listenership soaring, and the number of podcasts multiplying like Tribbles, including our own podcast proliferation here at Convince & Convert Media. But even with all that growth, podcasting is still a niche media type seemingly destined to be a tertiary way to get entertained or informed.

Skype 160

Skype Broadcasting Youtube Comparison 160

PathFactory

FEBRUARY 8, 2021

using a blog post to provide information and a script for a YouTube video). It’s not necessary to shoot every video, craft every article, and create every visual from scratch. Rather, you can take advantage of existing content as the foundation for your social media posts, videos, and webinars. Turn it into a podcast.

ROI 75

ROI Advertising Mediums Youtube Webinar Metrics 75

Scoop.it

APRIL 18, 2023

billion users worldwide, making it one of the most reliable mediums to reach out to the intended audience and generate awareness. Visme Podcasts Podcasting has the potential to perform even better than visual content. To listen to a podcast, you don’t need to be in front of a screen to be informed.

Curation 80

Curation Branding Brand Identity Content 80

Hubspot

MAY 11, 2021

And, we've provided free education through our blogs, YouTube, Academy, and podcasts to help. It's why we're excited to announce the launch of HubSpot's Podcast Network , a new audio destination that is home to six great shows that represent a wide range of business topics and backgrounds. Why a Podcast Network?

Hubspot 94

Hubspot Paid Search Agency Ethics Network Marketing 94

Buffer

SEPTEMBER 1, 2022

From his two newsletters, one personal and the other called The Milk Road talking about crypto, to his audience of over 300,000 people on Twitter , to his popular My First Million podcast , Shaan’s creative output is fascinating. Q: You do many things – podcasts, newsletters, posting regularly on Twitter, launching a course.

Curation 104

Curation Impressions Top of Funnel Startups 104

New North

AUGUST 14, 2023

One short social video there. The demand for more blog posts, videos, ebooks, and other content types can lead to a frantic scramble to “push out more content.” Some of the best content pillar examples include virtual events, in-person micro-events, podcasts, video series, or written interview series.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. And in the podcast corner: 37% of Americans ages 12 and older listened to a podcast in the previous month.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Experiment with new content mediums , like posting videos on YouTube or creating podcasts. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Heinz Marketing

MARCH 29, 2022

Why Incorporate Video? By putting the attention-grabbing word “Video” in the subject line, and then delivering on that promise with a short, punchy, attention-keeping video. Just look at how the podcast industry is absolutely thriving! How to Incorporate Video. Video Selling. Video as a Relationship Builder.

Sales Cycle 103

Sales Cycle B2B Sales Video Marketing B2B 103

ClearVoice

FEBRUARY 1, 2022

She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. Alex Wolf, Host of The Alex Wolf Podcast. Her Podcast, The Alex Wolf Podcast, will have you listening for hours, leaving fans anxiously anticipating the next season. Lucas, LightWarrior Entertainment. Born and raised in Bronx, New York, L.A.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

seo.co

MARCH 4, 2020

This post outlines the strategies and tactics of using podcasting as an SEO & link building strategy. If you’re looking for our daily SEO podcast , brought to you by SEO.co’s team click on the previous link. . The Symbiotic Relationship of Podcasts and SEO. + The SEO Benefits of Podcasting.

Link Building 98

Link Building SEO Ad Building Top of Funnel 98

Convince & Convert

OCTOBER 20, 2015

Facebook also tunes its News Feed algorithm to show Facebook Live videos at a high ratio, guaranteeing that early users will find success with the tactic. Note, based on this scenario I’ve launched a new Facebook LIVE video podcast and game show called Who’s That Hater. Image via BigStockPhoto.com. Profile pages.

Twitter 167

Twitter Facebook Advertising Mediums Lock-In 167

Brightedge

SEPTEMBER 9, 2022

YouTube has also launched a dedicated podcasts homepage. YouTube tests videos in comments and launches podcasts homepage. Google also updated the list of supported academic levels for the educationalLevel value for Learning videos. Video Indexing Report Live in Search Console. SEO News at a Glance.

SEO 52

SEO Guidelines Validation Youtube 52

QuanticMind

MAY 25, 2023

While digital video represented about half of ad spending in last year’s upfronts, that share has grown to roughly two-thirds this year, with linear’s YoY share decreasing significantly as advertisers move their dollars over to digital. Not to say that linear isn’t one of the strongest mediums out there—it absolutely is.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Digilant

DECEMBER 13, 2021

Podcasts advertising has taken the world by storm. Listeners consume, on average, eight podcasts each week. The medium gives people a break from visual screens and can go with them wherever they are, whatever they’re doing. Podcasts also offer a format primed for authentic, effective connection.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Advertising Mediums 52

Digilant

DECEMBER 13, 2021

Podcasts advertising has taken the world by storm. Listeners consume, on average, eight podcasts each week. The medium gives people a break from visual screens we’ve grown accustomed to, while also being able to go with them wherever they are, whatever they’re doing. Challenges of Podcast Advertising.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Advertising Mediums 52

Martech

SEPTEMBER 29, 2023

Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process. The miracle of Descript is that as you edit your video transcript, the video automatically adjusts itself. A new secret weapon for lead qualification, too.

Marketing Automation Services 88

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 88