Marketing Insider Group

DECEMBER 18, 2019

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? Data also shows that respondents have reported seeing results and ROI from conducting paid social media campaigns. In many ways.

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

Marketing Insider Group

APRIL 25, 2017

The post 6 Rules for Successful Event Promotion on Twitter appeared first on Marketing Insider Group. Then, the real gold at the end of the rainbow. Keep the buzz going afterwards as attendees discuss what they learned […].

Rules 201

Rules Promotion Twitter Buzz 201

Marketing Insider Group

NOVEMBER 24, 2017

For the 150th episode of The Marketing Book Podcast, I interviewed Mark Schaefer, author of the revised and expanded fourth edition of The Tao of Twitter: Changing Your Life and Business One Connection At A Time. The post Weekend Reading: “The Tao of Twitter” by Mark Schaefer appeared first on Marketing Insider Group.

Twitter 175

Twitter Best Practices Business Social Media 175

Marketing Insider Group

OCTOBER 25, 2018

As time marches on, social media becomes a more important part of doing business. Through social media platforms like Facebook, Twitter, and Instagram, businesses can reach out to more potential customers, communicate with them, and generally do better business. Even though most people […].

Social Media 203

Social Media Analytics Social Marketing Tools 203

Marketing Insider Group

MAY 7, 2019

You scroll to the social share buttons: Facebook, Twitter, Instagram, Reddit, and more. The post Leveraging Social Media and Social Data for Future Content appeared first on Marketing Insider Group. You click one, write a comment to go along with your post, and hit submit. You’ve […].

Social Media 185

Social Media Media Content Twitter 185

Marketing Insider Group

SEPTEMBER 29, 2016

And it can be frustrating, considering all the time we spend crafting social media strategies that determine our brand voice and interests. The post 7 Ways To Get More Clicks on Twitter appeared first on Marketing Insider Group. If a tweet is posted and nobody clicks, […].

Twitter 100

Twitter Social Media Spending Social Marketing 100

Marketing Insider Group

AUGUST 28, 2015

What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? 5 Things You Need To Be Successful With Twitter. 5 Things You Need To Be Successful With Twitter.

Twitter 100

Twitter Ad brokers Differentiation Network Marketing 100

Marketing Insider Group

MAY 7, 2019

You scroll to the social share buttons: Facebook, Twitter, Instagram, Reddit, and more. The post Leveraging Social Media and Social Data for Future Content appeared first on Marketing Insider Group. You click one, write a comment to go along with your post, and hit submit. You’ve […].

Social Media 123

Social Media Media Content Twitter 123

Marketing Insider Group

JULY 3, 2023

You can adjust your settings for Twitter and YouTube to see what interests people in other locations. One of its best features is the ability to find current trending topics from social media. Twitter Twitter offers a Trends section on its app and website. Image Source 3.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

NOVEMBER 15, 2021

From their social media presence, to email nurturing , to their blogs and ebooks, there is endless information within these names. Social Media Insights for 2022 from Leading Content Influencers. “The #1 thing that’s helped grow my social media following has been cross-pollinating my audience. Image Source.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Marketing Insider Group

SEPTEMBER 18, 2012

Last year, I was honored to be included by Cheryl Burgess (@ ckburgess ) and Tom Pick (@ TomPick ) on their 2011 # Nifty50 awards , which identified 50 men and 50 women as positive examples of active engagement in social media, specifically on Twitter. View more lists from Nick Kellet.

Twitter 100

Twitter Paid Search Agency Social Media Social Marketing 100

Marketing Insider Group

FEBRUARY 3, 2011

On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet&# category. Because Twitter is a social platform and no one is anything without the connections we form and the strength of those relationships.

Twitter 100

Twitter Tips B2B Viral Marketing 100

Marketing Insider Group

MAY 21, 2015

Social media offers an opportunity to connect with your customers in an unprecedented way, allowing you to observe and direct the conversation around your brand. However, considering social media for your small business is a big decision. 24/7 Techies – Facebook and Twitter. 24/7 Techies – Facebook and Twitter.

Paid Search Agency 100

Paid Search Agency Social Media Companies Media 100

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships.

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

AUGUST 15, 2016

According to the “Social Media Marketing Survey 2016” from Clutch, 78% of enterprises surveyed say social media is the most important tactic for marketing success compared to other marketing strategies. The post Social Media Is Not Your Content Marketing Hub appeared first on Marketing Insider Group.

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Marketing Insider Group

MARCH 1, 2016

Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. So, whether you strive to connect with a few customers or millions, it’s time to move your marketing efforts to platforms, like Twitter, Facebook, and Snapchat. And with social media, content emerges.

User-Generated Content 100

User-Generated Content Social Media Media Generation 100

Marketing Insider Group

MARCH 29, 2011

With Twitter’s Fifth Birthday now behind us, there are still plenty of B2B Marketers considering whether Twitter is a place to engage with customers, prospects, partners and future employers. People are always asking me “why tweet, who to follow and how to get started on Twitter?&# Who to follow on Twitter?

Twitter 100

Twitter Ideal Customer Profiles Profiling CAN-SPAM 100

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. If you’re just starting out with video, start creating content for social media channels where you already have a solid audience.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

FEBRUARY 21, 2012

Tonight I am presenting social media marketing to a group of local marketing students at West Chester University. In preparation for the class, I spoke to the professor in order to determine which points about social media marketing I should touch on. View more PowerPoint from Michael Brenner. Photo Source.

Social Media 100

Social Media Media Class CMO 100

Marketing Insider Group

NOVEMBER 1, 2011

All over the world, Twitter is getting more and more popular every day. Once a site for developers and bloggers, Twitter has hit the mainstream of news, politics, sports and entertainment. That popularity affects the number of registered Twitter users and now Twitter has more than 200 million of them.

Twitter 100

Twitter Blogger Differentiation Efficiency 100

Marketing Insider Group

MAY 23, 2016

This is kind of the point of social media, except perhaps for LinkedIn. People go to social media to connect with their friends, to have fun, to be entertained, and sometimes to be […]. The post Making Money with Social Media – 6 Rules for Marketers appeared first on Marketing Insider Group.

Social Media 169

Social Media Rules Social Marketing Media 169

Marketing Insider Group

SEPTEMBER 13, 2011

Last week, Twitter announced it had reached One hundred million voices or active users. So here I will provide a snapshot of Twitter “by the numbers&# and explain how and why I use it. I recently changed some of my Twitter habits and would like to hear if you think I am making a mistake… By The Numbers.

Twitter 100

Twitter B2B Thought Leadership Thought Leadership Social Media 100

Marketing Insider Group

JULY 30, 2015

Would you like your social media strategy to help increase website traffic, leads and sales? Despite social media’s ubiquity and adoption by people, there are a lot of B2B companies that have not done much to leverage its power. A lot of companies want to avoid the “ready, fire, aim” approach to social media. First things first.

Social Media 100

Social Media Webinar Metrics Media Buyer Personas 100

Marketing Insider Group

JUNE 2, 2011

I was sitting in a Miami hotel room on May 1st, 2011 catching up on Twitter when I saw a tweet that Osama Bin Laden had been found. It was a sign that Twitter had finally gone mainstream and I was no longer one of the few “cool&# kids using the micro-blogging service. Schaefer (@markwschaefer) that Twitter is NOT for everybody.

Twitter 100

Twitter Customer Surveys Internet Marketing Mobile Marketing 100

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Here are some ways small businesses can automate social media and public relations: Step 1: Audience. Pins – Use the images from your Twitter. Photo Source.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Marketing Insider Group

JULY 18, 2015

There are many ways to unleash your subject matter expertise with social media. Social Media Profiles. Improve your LinkedIn, Twitter and Google+ profiles – so when people check you out you show the credentials and reputation of a true subject matter expert who understands and can help an individual or an enterprise!

Social Media 100

Social Media SME B2B Thought Leadership Media 100

Marketing Insider Group

APRIL 26, 2012

And so I offer up to you that the most important words in social media are “thank you!” But in social media , where we only see avatars and not real expressions on real human faces, they are particularly important. So I will explain my approach to be thankful on social media here in this post. The Thank You Economy?

Social Media 100

Social Media Media CAN-SPAM Twitter 100

Marketing Insider Group

NOVEMBER 23, 2023

Bryan Del Monte , Managing Director of Clickafy Media Group, makes an excellent point about understanding what exactly content marketing is and isn’t. He explains it’s not really about the content – or even about storytelling – but rather about conveying value via the appropriate media. What is NOT content marketing?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

JUNE 13, 2013

This time, it’s the Social Media Strategies Summit (#SMSsummit) in New York City where hundreds of social-minded digital marketers are looking to learn top tips and tricks for how to be more effective with social media marketing. I joined Twitter in 2009. And many wonder why their social media aren’t generating ROI.

Social Media 100

Social Media Effectiveness Media Content 100

Marketing Insider Group

OCTOBER 1, 2013

To help, I created this presentation called the “ 8 steps to effective content for social media ” to help for a recent webinar. The 8 Steps To Effective Content For Social Media: Listen with 2 ears and 1 months. See more here: See 8 Steps To Effective Content For Social Media on Slideshare. Social Media'

Social Media 100

Social Media Effectiveness Media Content 100

Marketing Insider Group

AUGUST 26, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. In addition, these social media lessons from Jeremiah Owyang will explore how to establish and calculate key social media metrics.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

JULY 1, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. In addition, these social media lessons from Jeremiah Owyang will explore how to establish and calculate key social media metrics.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

MAY 19, 2014

Before Twitter. Twitter in 2006. According to the source, this is due to “external stimulation” like all that content marketing we’re producing and distributing across all the social media channels. Social media sharing has doubled from 2011 to 2013. This was 1999. Before Facebook. Linkedin launched in June, 2003.

Social Media 100

Social Media Mobile Advertising Media Stats 100

Marketing Insider Group

DECEMBER 8, 2021

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. It was easier back then because the networks were much smaller back then, and organic reach on social media was 100%. But here’s the thing, it wasn’t always that way.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Marketing Insider Group

FEBRUARY 14, 2012

Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. And that’s why, for many marketers, your social media marketing stinks!

Social Media 100

Social Media Social Marketing Media Paid Search Agency 100

Marketing Insider Group

MARCH 15, 2011

In this case, I’m talking about social media divas ! So if you are someone who I have social-media-slighted in the past, please know it was in no way intentional. Social Media Equity. For me it just feels like the right thing to do but is also an opportunity to create some social media equity. You know they exist.

Social Media 100

Social Media Media Digg Twitter 100