Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

Loyalty 163

Loyalty Twitter Branding Brand Identity 163

Contently

MARCH 1, 2022

As a result, the original creators began to kick up a media stink. IG followers,” wrote comedy editor Megh Wright on Twitter. “If Aggregators arrived on the digital scene in 1999, when Netscape introduced RSS, or Really Simple Syndication, to pull together in one place content from disparate corners of the Web.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

TrustRadius Marketing

MARCH 2, 2022

It’s an inevitable part of operating a business: eventually, you’ll have to start posting on social media. Maintaining a social media presence is more than a simple checkbox step in establishing your business’s credibility. 54% of social media browsers use social media to research products.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

NuSpark Consulting

NOVEMBER 17, 2013

How to Use Twitter’s Lead Generation Cards to Actually Generate Leads. On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. This card is available to any company with a Twitter Ads account. Keep Using Twitter Outside of Your Lead Generation Card. Be a Twitter Personality, Not an Organization.

Lead Generation 100

Lead Generation Twitter Generation Leads 100

Convince & Convert

MARCH 10, 2013

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter as a Ratings Service.

Twitter 167

Twitter Digg RSS Television marketing 167

Valasys

FEBRUARY 20, 2023

Social media platforms are witnessing an increase in users year after year. Approximately 59% of people worldwide use social media, and the average daily usage of social media is 2 hours 31 minutes, as reported by a survey. They are renowned for their content curation, organization, scheduling, monitoring, and RSS integration.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

Savanta

FEBRUARY 1, 2012

Social media has become a bit of an obsession for me. It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. The result is a Klout score that shows the quality of a social media personality on a scale of 1 – 100. Noting their behaviours.

Twitter 120

Twitter Branding Brand Identity B2B 120

Sprout Social

APRIL 18, 2017

Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate? Saves time.

Social Media 102

Social Media Rules Automation Media 102

seo.co

FEBRUARY 15, 2022

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. There are also plugins to integrate your social media efforts into your blogging. Preparing your blog for RSS. Enabling RSS aggregator for your blog helps readers follow it conveniently.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Convince & Convert

MARCH 19, 2013

Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Here are 9 social media tools that will help you save time and improve your productivity. Sharing great content is essential for building up your audience on social media.

Social Media 167

Social Media Tools Product Media 167

Biznology

AUGUST 4, 2015

Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. And the scientists over at Buffer concur.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

SEPTEMBER 21, 2016

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Tory Starr has been involved in media of all sorts for most of her adult life, including working on an Academy Award-winning documentary. INSPIRATION.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Avitage

AUGUST 1, 2012

This post is for my current and future clients who think they won’t deal with social media because their customers don’t “use” it. What does that mean, “use social media”? Is Twitter or Facebook the image you carry? Is Twitter or Facebook the image you carry?

Social Media 120

Social Media Media RSS Aggregators 120

Writing on the Web

FEBRUARY 21, 2011

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? I asked social media expert AnnaLaura Brown to write a guest post. Click on the link and you will be taken to a page where you can add in the RSS feed for your blog. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Twitter 100

Twitter Linkedin Digg RSS 100

Valasys

JULY 20, 2020

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Launch Marketing

SEPTEMBER 30, 2020

Feedly – RSS feeds are still one of the best ways to monitor your industry for news and content. Feedly is a news aggregator application that has emerged as one of the best ways to subscribe to RSS feeds. You can include videos, photos and other media types in your timeline. Content Promotion Tools.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. How to Run a Contest on Twitter. How to Run a Contest on Facebook. Here are some best practices: Follow the Rules.

Social Media 100

Social Media Media Rules Guidelines 100

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Social Media 161

Social Media Media Viral Marketing Skype 161

Envy

AUGUST 22, 2017

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. While social media is an important distribution tool, it's also a window into your audience's behavior and habits. Social Media Marketing - The B2B process. Reading Time: 10 unfelt mins.

Social Media 82

Social Media Process Media Marketing Automation Services 82

Savanta

AUGUST 3, 2011

B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. Social media is being used then, but how? There was a lot of talk.

Advertising Benchmark 120

Advertising Benchmark Social Media Research Media 120

Binary Demand

JUNE 27, 2023

It typically involves strategies and techniques, such as targeted marketing campaigns, networking events, trade shows, content marketing, email marketing, and social media outreach to capture qualified accounts’ interest and contact information. With higher conversion opportunities, this ensures optimum lead generation.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

Convince & Convert

DECEMBER 13, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. We all know that the piece of content you write for Twitter doesn’t necessarily belong on Facebook, but that same mistake still happens constantly. Listen Now. Find us on iTunes: [link]. Tweetable Moments.

Social Media 148

Social Media Media Content Case Study 148

B2B Marketing Traction

OCTOBER 20, 2010

Now it’s about having the great web site, the content, the eLetter, plus a presence on social media. And, yes, technology exists to make your presence on social media easier and more cost-effective, but I never told anyone to be an automaton ! It’s really important to be human in your social media efforts.

Social Media 100

Social Media Media RSS Twitter 100

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. The RSS feed is: [link]. Listen Now .

Social Media 121

Social Media Media Best Practices Skype 121

Sprout Social

DECEMBER 27, 2016

Managing your social media workflow in the constant chatter of Tweets, Likes and Direct Messages can be tough. A social media manager’s work is never done and it seems like a new task gets added to your checklist every week. It is important to note that there is no shortcut of value in social media marketing. Daily Checklist.

Social Media 77

Social Media Optimization Media RSS 77

Convince & Convert

OCTOBER 17, 2011

Conversely, in the social media community, checking-in is a frequent behavior, and legions of blog posts are written about location-based services. I have recently become fascinated by the way that people who don’t work in social media use social. I don’t mean read your RSS feed or scour your Twitter stream.

Social Media 148

Social Media Media RSS Work Management 148

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

B2B Memes

MARCH 9, 2011

Are profits and social media compatible? For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. I was reminded of how tricky this balance can be last Friday when I logged onto my RSS reader. Does making money from a friendship make it less social?

Social Media 100

Social Media RSS Media Wikipedia 100

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Social Media 141

Social Media Activities Media Skype 141

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Webbiquity

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.

Social Media 100

Social Media Media Lead Ranking Lead Scoring 100

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. Your Twitter goals may vary. Traffic to my blog.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Like a blog, each social media account is an appreciating asset. Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. How am I doing this?

Social Media 100

Social Media Web 2.0 Media Blogger 100

The Effective Marketer

AUGUST 2, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new. This entry was posted on Monday, August 2nd, 2010 at 12:00 pm and is filed under Social Media.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Most trappers these days call themselves “content marketers” and what they do is “ content marketing.”

Social Media 80

Social Media Social Marketing Media Planning 80