Convince & Convert

JANUARY 22, 2016

At its best, marketing makes us feel special, understanding our needs and communicating based on what the marketers know of us. At its worst, it feels like a tone-deaf opera singer blasting away in our ears. Social media enables one-to-many and one-to-one dialogues between brands and individuals. Putting Theory Into Practice.

Design 107

Design Elasticity Terms and Conditions Blast Campaigns 107

Golden Spiral

APRIL 1, 2022

It’s like catnip for sales and marketing teams. When they begin their search for a new product or service, Google tells us they start with generic search terms, and average 12 online searches before engaging with a specific vendor’s site. Take social media. Rich media tools (podcasting and video production).

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

The ABM Agency

APRIL 21, 2023

Collaborate with Sales & Customer Success Teams Define Your Ideal Customer Profile A. Validate Your Assumptions With Sales Team Input D. Social media? Collaborate with Sales & Customer Success Teams Don’t forget to collaborate with your sales and customer success teams when developing buyer personas.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Valasys

OCTOBER 7, 2019

Clearly, documentation in terms of content marketing is beneficial only if the marketers incline their endeavors for increased conversions or else associating murky goals with content creation doesn’t help the cause of agile content marketing. The final piece of an agile team is made of the task owners.

Enterprise Management 63

Enterprise Management Planning B2B Marketing Content Marketing 63

Scoop.it

OCTOBER 2, 2018

was a simple innovative content curation tool to the powerful comprehensive content monitoring suite we offer today, from our first few beta testers to the 5+ million users we now have, and from being an early-stage startup to finding a sustainable business model, it’s been an amazing journey. From the very beginning when Scoop.it

Marketing AI 47

Marketing AI Lead Ranking Paid Search Agency Companies 47

Content Standard

JUNE 27, 2018

It’s a familiar condition even if you’ve never heard that particular term before. For many of us, that Thanksgiving Guest Syndrome frustration we feel when struggling to explain the many different parts of the content marketing space affects how we communicate with managers and marketing leadership within our companies.

Paid Search Agency 60

Paid Search Agency Positioning Lead Scoring Lead Ranking 60

TrustRadius Marketing

DECEMBER 9, 2019

Email marketing should not be confused with marketing automation software, which automates marketing capabilities across multiple channels such as social media, SMS, websites, and email. How Mailchimp Helps Marketing Teams. With Mailchimp, users can create signup forms, landing pages, and posts or ads for social media.

Comparison 52

Comparison Enterprise Management Marketing Automation Services Work Management 52

Optinmonster

DECEMBER 14, 2021

That’s why in this post, we’ll be sharing our top picks for tools that’ll help you nail every aspect of web-based lead generation. Advertising Tools : Drive traffic to your site from places like social media and through paid ads. Let’s dive straight into our list. We know, it’s a lot.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

SalesIntel

JANUARY 10, 2024

Quality and validation go beyond basic demographic criteria. Smaller companies and individual sales teams frequently don’t fully grasp all the other data assets available. Even if quality data is there, if your team can’t easily find it then it’s not helping you. Choosing data is not limited to contact data.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Onalytica B2B

MARCH 18, 2015

The goal of digital health is to ultimately improve the quality of our healthcare and our daily lives. At Onalytica we have been building these influencer lists for over two years and we love to see the community embrace our analyses. Will digital health extend our life expectancy? GRAB THE FULL TOP 100.

Branding 100

Branding Brand Identity PageRank Marketing Management 100

DivvyHQ

MAY 19, 2019

Despite the popularity of other marketing channels such as email and social media, SMS marketing is alive and kicking in 2019, and we’ve got evidence to prove it. Example of a message: Buy 2 products, get 1 FREE at our Brooklyn Store! Offer valid 48 hours. Always Include a Call to Action (CTA).

SMS 68

SMS Relevance Campaigns Tips 68

SpotMe Blog

SEPTEMBER 8, 2023

But with KOLs’ hectic schedules, medical affairs teams are struggling to get them to participate and collaborate in a consistent and timely manner. Refer to your field medical teams & engagement reps to confirm if they are “Thought Leaders.” The result? Fewer, slow, infrequent, and less valuable insights to act upon.

Effectiveness 52

Effectiveness Enterprise Management Work Management Marketing Management 52

Bannerflow

MAY 14, 2020

Short term metrics, short term benefits. Business – and indeed marketing – has been placing an ever-increasing emphasis on short-term performance over time. The implication here is that when we set the wrong goals, targets and metrics – only focused on the short-term – we set ourselves up for failure.

Effectiveness 98

Effectiveness Terms and Conditions Paid Search Agency Advertising Agencies 98

Bannerflow

MAY 14, 2020

Short term metrics, short term benefits. Business – and indeed marketing – has been placing an ever-increasing emphasis on short-term performance over time. The implication here is that when we set the wrong goals, targets and metrics – only focused on the short-term – we set ourselves up for failure.

Effectiveness 52

Effectiveness Terms and Conditions Paid Search Agency Advertising Agencies 52

Hubspot

NOVEMBER 4, 2016

Siege Media conducted a study on what makes infographics inherently shareable (the results of which they turned into a great infographic of their own), and as it turns out, the most oft-shared infographics had an average of just 396 words. At the bottom of a Google search engine results page, a list of related popular search terms appears.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Madison Logic

MARCH 26, 2024

We’ve built our marketing media mix placement strategy through looking at each stage’s goal to emphasize which channel and type of content will move them through the buyer’s journey faster. Here’s how. Employing content syndication geared toward executive personas is a strategic move to expedite decision-making processes.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Bannerflow

MAY 14, 2020

Short term metrics, short term benefits. Business – and indeed marketing – has been placing an ever-increasing emphasis on short-term performance over time. The implication here is that when we set the wrong goals, targets and metrics – only focused on the short-term – we set ourselves up for failure.

Effectiveness 40

Effectiveness Terms and Conditions Paid Search Agency Advertising Agencies 40

Metadata

DECEMBER 3, 2020

Guillaume Cabane: Yeah, and I think it’s pretty amazing, because when you look at DG and myself, group us together like a Drift, and it’s really a kick ass team. But the marketing team is not creating extra value. What it means is, do you have a group of people who you can market to on your terms? It’s there.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

Guillaume Cabane: Yeah, and I think it’s pretty amazing, because when you look at DG and myself, group us together like a Drift, and it’s really a kick ass team. But the marketing team is not creating extra value. What it means is, do you have a group of people who you can market to on your terms? It’s there.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Hinge Marketing

JANUARY 18, 2022

The second source of insight is Hinge’s experience with our own digital marketing transformations (we have had several) as well as our Hinge Marketing business unit’s work assisting dozens of professional services firms make their own transformations. . Instead of face-to-face networking, shift to networking on social media.

Work Management 146

Work Management Marketing Management Marketing Automation Services Service 146

Convince & Convert

AUGUST 10, 2010

It’s in our DNA. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Zoominfo

APRIL 23, 2020

Our first stop on we’ll take a deep dive into next-level data quality and management. Validity : Does the data conform to a common syntax? You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. The horrors of bad lead lists are endless.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Inbox Insight

APRIL 20, 2023

This is according to our first party research conducted among 200 senior B2B marketing professionals from our Insights for Professionals (IFP) community. By understanding the science behind this approach content teams can develop leadership content strategies that deliver impressive ROIs. Perhaps not.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Top of Funnel 52

Unbounce

MAY 24, 2021

We’ll break down specific traffic-generating methods across advertising , social media , SEO , and email marketing. Conditioned by the speed of the internet and the plethora of options to explore, consumers are careful about choosing which websites to browse. Driving Traffic Through Social Media. Paid search ads.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Sprout Social

FEBRUARY 19, 2024

Whether you’re a seasoned social media manager or just getting started, this guide will walk you through the key setup tasks and answer common questions on how to use Meta Business Suite. Centralized social media management. Social media insights. Enter your post details, including text, media, and an optional link and location.

Paid Search Agency 87

Paid Search Agency Business CAN-SPAM Social Media 87

DiscoverOrg

MAY 7, 2019

Our first stop on we’ll take a deep dive into next-level data quality and management. Validity : Does the data conform to a common syntax? You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. The horrors of bad lead lists are endless.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Convert

MARCH 9, 2023

Then, our CEO, Dennis van der Heijden, dug into it and we saw moves indicating the rumors had feet to stand on. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. GogoBot broke our hearts. This is NOT the case.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Heinz Marketing

APRIL 12, 2021

This week’s show is called “How to Diversify Your Revenue Teams” and our guests are Dalton Van Hatcher who is the EVP of Growth & Partnerships at Felux and Madison Mobley , Head of Belonging, Inclusion, & Culture at Fairmarkit. You can even ask Alexa! Listen in on this important conversation about diversity.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100

Convert

MARCH 9, 2023

Then, our CEO, Dennis van der Heijden, dug into it and we saw moves indicating the rumors had feet to stand on. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. GogoBot broke our hearts. This is NOT the case.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

The ROI Guy

NOVEMBER 29, 2010

IDC survey results indicate that buyers rely on Vendor Content greatly, exceeding the value of direct vendor engagements with technical teams, sales representatives and executives in making key purchase decisions. Sales teams are being engaged later and later in the sales cycle.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Litmus

MAY 21, 2020

Email developer extraordinaire Mark Robbins took a deep-dive into interactive forms in email at Litmus Live 2019—and that inspired our team here at Litmus to experiment with interactive forms as well. Plus, where it’s supported, there’s some basic validation. Remember our first-name example above? Ready to dive in?

Class 108

Class Landing Pages Paid Search Agency Ideal Customer Profiles 108

Contently

NOVEMBER 10, 2017

We seek a release from our pain. But I also believe that these aggregations of human behavior can take away from our empathy. Maybe marketers would benefit by paying more attention to the individual challenges of customers in order to trigger our emotions. Play it back for all the key people on your team to hear.

Paid Search Agency 163

Paid Search Agency Work Management Marketing Management Advertising Agencies 163

ClearVoice

FEBRUARY 18, 2021

Instead, she suggests using customer surveys, focus group testing, reading and analyzing online reviews and comments, social media channels, emailing marketing, and so on. How do you best communicate in terms of the imagery and copy used across all consumer touchpoints? Don’t just validate your previously held viewpoints.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Planning Paid Search Agency 105

Convert

DECEMBER 23, 2021

In terms of making a purchase, the average conversion rate of a Shopify store is 1.5%. You don’t have to manually compress the size of all media files, minify CSS scripts, combine all JavaScripts, get rid of broken links, etc. Capitalize on reviews, social media, and messaging shares to improve your sales by up to 13%.

Conversion Rate 52

Conversion Rate Optimization Conversion Cross-Selling 52

The Lead Agency

MARCH 15, 2018

Blockchain today has often been compared to the Internet in the 1990s; in that its application is not fully understood, yet it has the potential to change our lives in radical ways. It is now possible to stamp our digital assets. What is Blockchain and why should digital marketers be invested in this new technology? Trustworthiness.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Convert

FEBRUARY 9, 2021

Also, the conditions for consent have been strengthened and companies are no longer able to use long illegible terms and conditions full of legalese. It is a scary compilation in terms of the magnitude of money that the businesses have had to shell out. The Cost of GDPR Non-Compliance: Wake Up to the Numbers.

Ethics 52

Ethics Optimization Work Management Marketing Management 52

Optinmonster

FEBRUARY 10, 2020

Inbound marketing is typically cheaper, more effective long-term, and focuses on the relationship rather than the sale. Next, we have outbound marketing: Outbound marketing does have some major cons, and it typically focuses more on the short-term sale over the long-term relationship. Well, the drink went viral.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99