Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Image credit: CMI.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Webbiquity

JANUARY 28, 2020

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. What is a social media hub?

Social Media 257

Social Media Media Aggregators Trust Marketing 257

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

AUGUST 2, 2023

It looked like Twitter. It behaved like Twitter. It promised to be friendlier than Twitter. The disruption hasn’t stopped, of course — Twitter isn’t known as Twitter any more). Recent reports, however, have said that the number of active users and time spent on the app has sharply declined.

Twitter 98

Twitter Advertising Agencies Comparison Social Media 98

Marketing Insider Group

APRIL 12, 2021

One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Paid, owned, and earned media are three parts of a digital marketing strategy. Social media ads.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. You can plenty of this with Twitter search. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. 1) Twitter Analytics – Boost your impact on Twitter.

Twitter 139

Twitter Analytics Tools Best Practices 139

Martech

SEPTEMBER 22, 2023

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. There was an even larger drop in favorability sentiment towards the media platforms themselves. To start with, this is even more bad news for X, nee Twitter. Methodology. Why we care. Get MarTech!

Social Media 114

Social Media Studies Media Brand Identity 114

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions.

Social Media 98

Social Media SEO Optimization Media 98

Brandwatch Marketing

NOVEMBER 8, 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. It all depends on your needs.

Social Media 98

Social Media Tools Media Lead Scoring 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

SocialPilot

APRIL 26, 2024

These famous words by Stephen R Covey are especially true when it comes to social media. Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Why Should You Schedule Social Media Posts?

Social Media 59

Social Media Effectiveness Media Top of Funnel 59

SocialPilot

FEBRUARY 12, 2024

Twitter is one of the best online communication tools available today. It has become more than a mere social media platform. Thankfully, Twitter’s advanced search can, and that’s important if you want to know how to search Twitter like a pro. Where Is Twitter Advanced Search Located on the App?

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

Bannerflow

JUNE 1, 2023

META Meta To Launch New Twitter Like App in June Meta is poised to launch a new microblogging platform this summer, aiming to challenge Twitter’s dominance. The app, partially integrated with Instagram, will allow users to maintain their verification and handle while inviting followers to join the platform.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Navigate the Channel

DECEMBER 7, 2023

To stay on top of your game, you need to spice up your social media marketing. Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. Upwards of 80% of leads come from LinkedIn, meaning that all other social platformed combined provide 20% of leads.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Brandwatch Marketing

JUNE 15, 2022

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. It all depends on your needs. 1) Hootsuite.

Social Media 144

Social Media Tools Media Lead Scoring 144

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Vidyard

JULY 12, 2021

These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. 25 Facts & Stats on Using Video in Social Media Marketing New and older generations are embracing social media video at an exponential rate.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Schubert B2B

OCTOBER 31, 2017

B2B social media can open new doors for companies. Unfortunately, many companies only use social media to check a box. A classic, “Because other brands have a social media presence, we should too.”. If you are not familiar with user-generated content, the concept is fairly straightforward.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Schubert B2B

OCTOBER 31, 2017

B2B social media can open new doors for companies. Unfortunately, many companies only use social media to check a box. A classic, “Because other brands have a social media presence, we should too.”. If you are not familiar with user-generated content, the concept is fairly straightforward.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories? Twitter Fleets (Stories).

Social Media 137

Social Media Media Curation Twitter 137

ClearVoice

AUGUST 9, 2021

As a freelancer or client manager, you have clear intentions for your social media presence. While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. Are you ready to level up your @Twitter hashtag strategies?

Case Studies 105

Case Studies Case Study Twitter Studies 105

SocialPilot

DECEMBER 6, 2023

Social media has become a beloved platform for connecting thousands of people. Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with. As a social media user, algorithms lighten up your social media experience.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

SmartBrief - Marketing

OCTOBER 9, 2023

Meta launched the Threads app on July 5 , and barely a month later, the Instagram spinoff lost nearly 80% of its daily active users. million monthly active users in the US by the end of this year. By comparison, X (the social platform formerly known as Twitter) will have 56.1 million monthly active users.

Twitter 52

Twitter Phishing Domain Privacy 52

Sprout Social

AUGUST 18, 2022

They find answers through social media trendsetters, conversations in DMs and suggestions from their network. The shopping tide is changing to social commerce, which is predicted to grow three times as fast as traditional commerce between now and 2025. This guide will cover: Twitter ecommerce features you need to know.

eCommerce 113

eCommerce Twitter Ideal Customer Profiles Broadcasting 113

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

Social Media 107

Social Media Advertisements Advertising Tools 107

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

ClearVoice

MARCH 31, 2021

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Need to get connected with all the latest updates in social media? Not anymore!

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Social Media 101

Social Media Features Media Curation 101