Contextual vs. Behavioral Targeting: Strategies & Insights
Litmus
OCTOBER 15, 2024
As 30% of brands increase their email marketing spend, leveraging your first-party data is key to building smarter, personalized campaigns. In this guide, we’ll break down both targeting strategies, helping you craft emails that resonate and drive results in a cookieless world. What is contextual targeting? Which should you use?
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