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Landing Page, Microsite, Pillar Page, or Content Hub: How to Choose the Right Page Type for Your Content Marketing Needs

Contently

To determine what type of page would serve you best, you first need to decide on the short- and longer-term marketing goals you’re looking to achieve. Typically, landing pages are tied directly to a paid media campaign. converting site visitors on a piece of gated content. promoting a sweepstakes or corporate partnership.

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Ethical and Transparent Marketing in B2B: A Pillar of Long-Term Success

Orange Owl Blog

B2B Marketing Ethical and Transparent Marketing in B2B: A Pillar of Long-Term Success Vivek Goel December 24, 2024 Share : Table of Contents Introduction In the fast-paced world of B2B marketing, trust is everything. This blog explores the importance, challenges, and best practices of adopting ethical and transparent marketing in B2B.

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The Ultimate Guide to Real Estate

Hubspot

The term “real estate” means real, or physical, property. It’s important to understand the different types of real estate because the sale and purchase of property differ depending on its type. Guiding the negotiating of the sale price. Coordinating the sale and closing process. Who Works In the Real Estate Business?

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Your Guide to Choosing a Sales & Marketing B2B Data Provider

Zoominfo

Anyone in sales or marketing will tell you that finding and maintaining high-quality data is a full-time job. Without it, your sales team wouldn’t be able to identify, target, and connect with their target prospects and companies. And, is there really any difference between the companies offering sales intelligence solutions?

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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

Millions of employees across every economic sector are turning their backs on toxic work environments and seeking better opportunities. Few current trends in the world of work have attracted attention — and speculation — quite like the “Great Resignation.” But what’s really driving this shift?

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9 call analytics platforms for marketing teams to consider

Martech

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. The result can be a long-term, productive call analytics partnership that boosts both revenue and profit for your marketing organization. Target customers.

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40 Exit Popup Hacks and Examples to Grow Your Email List

Optinmonster

Using exit-intent targeting, Fastrack was able to recover 53% of abandoning visitors and increase sales. You can also take a look at Medstar Media, which saw their conversion rates increase by 500% when they started showing visitors lightbox popups when leaving a site. 40 Exit Popup Hacks to Boost Engagement and Sales.

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