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Contextual vs. Behavioral Targeting: Strategies & Insights

Litmus

As 30% of brands increase their email marketing spend, leveraging your first-party data is key to building smarter, personalized campaigns. In this guide, we’ll break down both targeting strategies, helping you craft emails that resonate and drive results in a cookieless world. What is contextual targeting? Which should you use?

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Contextual vs. Behavioral Targeting: Strategies & Insights

Litmus

As 30% of brands increase their email marketing spend, leveraging your first-party data is key to building smarter, personalized campaigns. In this guide, we’ll break down both targeting strategies, helping you craft emails that resonate and drive results in a cookieless world. What is contextual targeting? Which should you use?

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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

Millions of employees across every economic sector are turning their backs on toxic work environments and seeking better opportunities. Few current trends in the world of work have attracted attention — and speculation — quite like the “Great Resignation.” But what’s really driving this shift?

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8 Best Welcome Emails and How to Implement Them

Vision6

So these emails provide the perfect opportunity to flaunt one of your latest drops or new products. You get the opportunity to showcase your unique personality, provide relevant information and set expectations all of which contribute to the longevity of your customer relationship.

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What Is B2B Data-Driven Marketing– Advantages, Limitations, & Best Practices to Know

SalesIntel

Marketers gather data from various sources, including CRM systems, website analytics, social media, email campaigns, third-party data providers , and more. This data can include information on customer demographics, purchasing behaviors, engagement metrics, and market conditions.

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How Demand Gen is Evolving in 2018

SnapApp

Cultural Shifts in Sales and Marketing Approaches. Cultural Shifts in Sales and Marketing Approaches. Marketing no longer just follows the sales team’s lead. As such, your sales and marketing strategy needs to reflect this, taking into account the new “funnel” where customers can enter at any stage. GDPR Compliance.

Demand 48
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How Demand Gen is Evolving in 2018

SnapApp

Cultural Shifts in Sales and Marketing Approaches. Cultural Shifts in Sales and Marketing Approaches. Marketing no longer just follows the sales team’s lead. As such, your sales and marketing strategy needs to reflect this, taking into account the new “funnel” where customers can enter at any stage. GDPR Compliance.

Demand 48