Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here.

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Survey: 42% of Marketers Believe their Company ‘Needs Improvement’ When it Comes to Measuring Marketing Impact

KoMarketing Associates

DemandGen recently published the “2019 Marketing Measurement and Attribution Survey Report,” and statistics showed that the majority of marketers (42 percent) believe their company “needs improvement” in terms of its current ability to measure and analyze marketing performance and impact.

Report: Marketers Continue to Struggle to Measure Social Media ROI

KoMarketing Associates

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8

Survey: Documented Strategies Increase Marketers’ Odds of Finding Success

KoMarketing Associates

Coschedule recently surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age. About 43 percent report lackluster results. However, marketers who have a documented strategy are 538 percent more likely to report success than those who do not.

Survey 246

How B2B Marketing is Changing in 2018

in nearly every survey of B2B marketers, so. a measurable contribution to the bottom. and measurement. their objectives; and measurement practices. and tools to accurately assess and report on. opportunity, and our favorite: “anything we can measure.”

Survey: 81% of Marketers Believe it is “Very Important” to Measure Marketing Attribution

KoMarketing Associates

Ascend2 recently conducted the “Measuring Marketing Attribution Survey Summary Report” and discovered that 81 percent of marketers and managers believe it is “very important” to measure marketing attribution.

Survey: Millennial Buyers Find More Value in Marketing Video Content

KoMarketing Associates

To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. Wibbitz published the “Navigating the Video Content Marketing Landscape” report and found that 56 percent of marketers in the U.S.

Survey 241

Survey: 87% of B2B Marketers Are Prioritizing Marketing Measurement

KoMarketing Associates

Marketing measurement remains a priority among B2B marketers, but new research shows there is room for improvement. Recently, Demand Gen Report conducted the “2018 Marketing Measurement and Attribution Benchmark Survey” to gauge how B2B marketers, in particular, are measuring their marketing tactics. The research showed that 87 percent believe marketing measurement and reporting continue to be a growing priority.

Survey 131

Report: Efficiency in Marketing Remains a Top Priority for CMOs

KoMarketing Associates

Forbes Insights and The Trade Desk recently came together to conduct “The Modern CMO” report, and statistics showed that efficiency in marketing (46 percent) is the leading topic at the front of marketers’ minds heading into the next 12 months.

Survey: Generational Differences Play a Role in Video Marketing Measurement

KoMarketing Associates

Most marketers agree that video is an important component of content marketing, but a new survey suggests that their opinions on advertising slightly differ by age group. In the “Different Generations, Different Standards” report from Amobee and Turn, researchers surveyed agency executives and split them into two groups – under 30 years-old and over 30 years-old. Industry News Performance Measurement content marketing digital marketing video marketing

The Sales Enablement Handbook

reports which are presented to different. this impact measured and defined? Quite typically, measuring the coaching aspect. the effectiveness of these specific insights or techniques can be measured and. So, you can measure how long it is taking each sales rep.

Survey: 97% of Marketers Seeing an Improvement in Performance with Data Use

KoMarketing Associates

YouAppi recently conducted a survey of more than 540 marketers to determine how their use of data is impacting their overall success. The “Digital Data Exhaust Report” from Digital Element recently found that 39 percent of marketers are “very concerned” with data exhaust.

Survey 238

Report: 60% of Marketers Give Their Lead Nurture Programs a Failing Grade

KoMarketing Associates

DemandGen recently published the “2019 Lead Nurturing and Acceleration Survey Report,” and statistics showed that most marketers (60%) would give their current lead nurture programs a failing grade if asked.

Survey: Delivering Business Growth is Top Objective for Marketers

KoMarketing Associates

Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution. Industry News Performance Measurement business growth digital marketing marketing performance

Survey 244

Survey: Most Marketers Have Only Been “Somewhat Successful” Using a Data Dashboard Strategy

KoMarketing Associates

Ascend2 recently published the “Visualizing Marketing Data with Dashboards” survey to gauge how this tool is helping marketers better visualize their efficiency according to their KPIs. Just one-in-five organizations take a formal approach to data quality, according to the report.

Survey 170

Report: Lead Gen Results Are Helping Content Marketers Measure Success

KoMarketing Associates

The “Content Marketing and Distribution: From a Leadership Perspective” report from Publicity.ai The most effective content marketing and distribution strategies not only consider the importance of objectives, but also the usefulness of measuring them,” wrote the authors of the report. From a practical standpoint, if achieving an objective can not be measured, it is less useful than objectives that can be measured.”.

Report: Marketers Struggle to Improve their Access to Useful Data

KoMarketing Associates

MIT SMR and SAS recently conducted the “2019 Data Analytics Report” and statistics showed that in 2017, nearly 78 percent of marketers “somewhat” or “significantly” improved their access to useful data over the past 12 months. About 30 percent of respondents report at least proactive efforts.

Report 233

Survey: Marketers Still Struggle with Barriers to Marketing Automation

KoMarketing Associates

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. Other barriers to marketing automation success include achieving data unification (38 percent), improving the user experience (37 percent), streamlining marketing processes (30 percent) and enhancing measurement and reporting (30 percent).

Survey: Hyper-Personalization is Becoming a Top Priority for More Marketers

KoMarketing Associates

Ascend2 recently conducted the “Hyper-Personalization Strategies Survey” to look into how marketers are using hyper-personalization to take their marketing tactics to the next level. Industry News Performance Measurement content marketing content personalization digital marketing

Report: Most Content Marketers Now Strive to Increase Brand Awareness

KoMarketing Associates

Ascend2 recently published the “Content Marketing Engagement Survey” and statistics showed that improving brand awareness is the primary objective for most marketers (55 percent) who utilize a content marketing engagement strategy.

Report 170

Survey: 76% of Marketers Now Taking a Strategic Approach to Managing Content

KoMarketing Associates

The Content Marketing Institute recently teamed up with the Content Tech Summit and Vennli to publish the “2019 Content Management Strategy and Survey.” However, marketers who have a documented strategy in place are 538 percent more likely to report success than their counterparts.

Survey 170

Report: Marketing Orgs that Plan Based on Revenue Are More Successful

KoMarketing Associates

Bizible’s “State of Pipeline Marketing 2018” report discovered that B2B marketers who build plans based on revenue are 31 percent more likely to be confident that they will hit their revenue goal, compared to those who build plans based on leads.

Report 245

Survey: 60% of B2B Marketers Lack Confidence in their Data Coverage

KoMarketing Associates

However, a new report suggests that they are still behind in terms of the information they have on hand. The “Audience and Demand Planning Benchmark Survey” from DealSignal recently took a look at the type of data B2B marketers have at their fingertips. Netbase recently published the “2018 Consumer Experience Analytics Report,” and research showed that marketers are getting their data from several places, including social media (68.2 percent), surveys (74.3

Survey 190

Survey: Usefulness is Top Attribute for Marketing Content

KoMarketing Associates

According to a new report, usefulness and timeliness may be the factors that rise above the rest. Zeughauser Group recently published the “State of Digital and Content Marketing Survey” in partnership with Greentarget, and revealed that most people (77 percent) turn to marketing content frequently for its utility/usefulness above all else. To gauge customer expectations, Meyocks surveyed a group of customers for their “The Case for Mentor Branding” white paper.

Survey 188

Survey: Improving Lead Quality is Top Objective for Marketers

KoMarketing Associates

While upper management may have access to the tools and data needed to transform their operations, this is typically not shared across all levels of the enterprise,” note the researchers of the report. Industry News Performance Measurement content marketing digital marketing lead generation

Survey 170

The 2018 State of Revenue Marketing Report

Heinz Marketing

Heinz Marketing and CaliberMind have partnered to deliver the “2018 State of Revenue Marketing” report. We surveyed over 200 B2B marketing leaders in the United States to explore how the best marketers think about, measure, report on, and operationalize revenue marketing using data, analytics, and automation to meet their company revenue goals. Our report has 5 big takeaways. more likely to measure sales pipeline velocity than Lead Marketers.

Survey: Account-Based Marketing Is a Growing Focus for Agencies

KoMarketing Associates

Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. In terms of their customers, 100 percent of marketers who responded to the survey said they work with businesses that use ABM. Additionally, agency marketers reported 38 percent of clients are not utilizing the tools they have to monitor and improve ROI. Industry News Performance Measurement abm account-based marketing digital marketing

Report: 51% of Marketers are Now Using CDPs to Make the Most of their Data

KoMarketing Associates

London Research recently published the “Customer Data Excellence” report in partnership with BlueVenn to gain a better understanding of how businesses are using CDPs to provide enhanced customer experiences. customer concept in financial chart graph.

Report 181

Report: One-Third of Marketers Say Lead Nurturing Has No Impact

The Point

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing.

Survey: 37 Percent of Marketers Integrating Agile Approach

KoMarketing Associates

This is not the first report to suggest that marketers are taking a more agile approach to their strategy. Last year, the “Future of Marketing” report from Forbes Insights and Aprimo found that 29 percent of respondents “strongly agree” that their companies fully embrace marketing agility. Industry News Performance Measurement agile marketing digital marketing marketing

Survey 198

Survey: 45% of Marketers “Just Started” to Deploy Account-Based Marketing

KoMarketing Associates

Engagio recently conducted the “ABM Outlook Survey 2018: An Overview of the State of Account Based Marketing” report and found that about half of respondents (44.95 Industry News Search Engine Marketing abm account-based marketing marketing measurement

Report: B2B Marketers May Want to Focus on Developing More Innovative Content

KoMarketing Associates

NetLine recently published the “2019 State of B2B Content Consumption and Demand Report” and discovered that Executive VPs (22 hours) and Individual Contributors (24 hours) are typically the fastest to consume required content.

Report: 34% of Marketers Typically Work with 5-10 Influencers Per Influencer Marketing Campaign

KoMarketing Associates

ACTIVATE recently surveyed a group of marketers involved in the influencer marketing space to publish its “Double or Nothing: Betting Big on Influencer Marketing” report, and statistics showed that most marketers (34.23

Report 170

Report: 63% of Marketers Still Struggle to Assemble Unified Customer Data

KoMarketing Associates

The Customer Data Platform Institute recently published the “Understanding CDP Users: CDP Institute Member Survey 2019” to provide more insight into how marketers are using CDPs, as well as where there is room for improvement.

Survey: Customer Acquisition Top Priority for Manufacturing Marketers in 2017

KoMarketing Associates

IEEE GlobalSpec teamed up with Marketing Profs to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report and discovered that the vast majority of marketers (86 percent) utilize content marketing. Industry News Performance Measurement content marketing digital marketing manufacturingAs manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017.

Moving Marketing from Cost Center to Revenue Center (Survey Data)

bizible

One of my favorite times of the year is being able to dig into the raw results of the State of Pipeline Marketing report. Now in its 4th year, the report is based on survey responses from over 400 B2B marketers and provides a wealth of insights.

Cost 214

Announcing The Inaugural B2B Web Usability Report

KoMarketing Associates

We came up with was a 30+ question survey, and with the help of the RAIN Group , their perspective on this information. The survey responses were both validating and surprising and we’re excited to share our findings in this free, 32 page report: The 2014 B2B Web Usability Survey.

Report 313