Marketing Insider Group

MARCH 25, 2024

Neglect her, and your strategy is as good as checkmate. Today, we’re exploring how mastering your marketing database can be the game-changer your strategy needs to checkmate the competition. Regular updates and maintenance are crucial to ensure the data remains relevant and effective in supporting your marketing strategies.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Vision Edge Marketing

FEBRUARY 16, 2021

The three criteria to evaluate when doing your Marketing plan self-assessment below. How to effectively execute your growth strategy and achieve organizational growth goals. Often, analysis, such as purchase, competitive, and market analyses, are needed to inform and guide the selection of a growth strategy. First test.

Planning 190

Planning Work Management Paid Search Agency Marketing Management 190

Vision Edge Marketing

JANUARY 9, 2024

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. Armed with this knowledge, every business can make better-informed decisions to enhance products, services, and overall strategies. The published research has compared customer-centricity laggards to their counterparts.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Vision Edge Marketing

MAY 19, 2020

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. Define Your Strategy. This type of thinking and planning fall into the realm of the upstream. This is the power and value of the upstream.

Lead Ranking 292

Lead Ranking Lead Scoring Planning Work Management 292

Vision Edge Marketing

SEPTEMBER 19, 2023

Buy Your Best-Practices Workbook 7 Ways to Gain Traction to Improve Your Customer-Centricity The seven factors outlined below serve as a valuable and actionable guide for all CEOs, especially B2B CEOs aiming to build sustainable growth by placing their customers at the core of their strategies.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. How are goals and strategies for content marketing changing? How are content marketers measuring results and proving value? Among those, almost half plan to add staff. Budgets are growing. An eye-opening 91.6%

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Marketing Insider Group

AUGUST 2, 2021

Brands can benefit from focusing on objective measures and factors they can control. The framework that most businesses use is SMART goals — goals that are specific, measurable, attainable, relevant, and time-bound. Plan for Scenarios. Scenario planning originated in the U.S. Start with a Strong Content Strategy.

Planning 359

Planning Work Management Marketing Management Allocation 359

Marketing Insider Group

FEBRUARY 27, 2023

Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan. Did you know that 90% of marketers say they have a strategy but only 45% have actually written it down?

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Marketing Insider Group

AUGUST 11, 2023

Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies. Utilizing SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) can provide clarity and direction. They guide your efforts and provide a way to evaluate success.

Social Networks 179

Social Networks Business Work Management Social Media 179

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. This sets the course for your entire AI-driven strategy. ROI measurement.

Marketing AI 123

Marketing AI Contingency Planning Work Management Digital Transformation 123

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 118

Planning Allocation Process B2B Marketing 118

Martech

MARCH 14, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. Where the focus is. Who stands to lose?

Privacy 125

Privacy Paid Search Agency Ads Privacy Protection 125

Martech

APRIL 19, 2024

New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data.

Paid Search Agency 112

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 112

Marketri

APRIL 17, 2024

Rather than waste budget on disconnected, arbitrary, reactive tactics, they want experienced marketing professionals to develop a cohesive, strategy-led marketing plan that aligns with their business goals. As Tony Catalfomo, president/CEO of EDT, told me, “I need marketing to measure performance and grow the business.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Tiecas

MARCH 15, 2024

Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. Your vision can transform into reality with a well-thought-out strategic roadmap and a detailed plan of action for implementation.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. His job is to deliver competitive advantage, measured in business outcomes and value delivery. Oops, I mean different planning cycles!)

Planning 126

Planning Business Work Management Word of Mouth 126

Martech

MARCH 8, 2024

Without proper planning, your initiatives may end up costly, resources wasted and the result unusable. You must examine your existing infrastructure, skillsets, data governance and success measures. Software like generative AI needs constant training to remain effective in your strategy. Can you also sustain those changes?

Work Management 131

Work Management Marketing Management User-Generated Content CMO 131

Convince & Convert

APRIL 12, 2024

bringing in the social team at the beginning of campaign planning instead of at the end.) Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes. Measure social data among other marketing metrics to show impact.

Social Media 138

Social Media ROI Media Cross-Selling 138

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. But what truly sets them apart? So, what’s the best way forward?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

SocialPilot

APRIL 15, 2024

What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections. But if your followers fail to convert, the entire marketing strategy becomes pointless. There are obviously some shortcomings in your social media strategy that prevent you from getting customers. But don’t worry.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Stevens & Tate

OCTOBER 4, 2023

Developing a great business development plan requires a strategic mindset, comprehensive analysis, and meticulous execution. The strategies should be realistic, measurable, and time-bound to ensure effective execution. The strategies should be realistic, measurable, and time-bound to ensure effective execution.

Planning 97

Planning Allocation Business SWOT 97

Launch Marketing

NOVEMBER 1, 2023

In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. This executive-level guide provides essential insights for shaping a marketing plan that drives tangible bottom-line outcomes. Are you ready to transform your marketing?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Choozle

MARCH 27, 2024

This explosion of options has revolutionized media planning. In this blog, we’ll explore the complexities of CTV advertising and outline strategies for advertisers to navigate this fragmented landscape successfully. Here’s a comprehensive elucidation of how CTV measurement and attribution function: 1.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Top Rank Marketing

JANUARY 22, 2024

The good news is that we marketers have more tools than ever to measure our success. How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end. What you measure depends on what type of campaign you’re running.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. Planning is one of the most important factors for success in your social media marketing initiatives.

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Top Rank Marketing

MARCH 25, 2024

Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. A company’s SEO content strategy should be built around this core distinction. The content designed to fuel a B2B SEO strategy must then suit this purpose.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Martech

DECEMBER 18, 2023

Measuring how successful you can be with breaking down silos and integrating data is just as important as measuring the success of your marketing campaign. Don’t integrate data that cannot add value to your business strategy. Talk about it often and ensure leaders know your process to achieve this. We’re all human.

Planning 144

Planning Marketing AI Customer Surveys Guidelines 144

Martech

MAY 8, 2023

Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization.

Marketing & Strategy 119

Marketing & Strategy Budget Programs Advertising Benchmark Loyalty 119

Top Rank Marketing

APRIL 1, 2024

This makes managing a content strategy harder than it needs to be. When you define specific, measurable, achievable, relevant, and time-bound (SMART) goals for your SEO content audit, you set yourself up to have direction, purpose, and measurable outcomes. An SEO content audit is one component of a broader SEO audit.

SEO 93

SEO Content Keywords Analysis 93

Contently

FEBRUARY 23, 2023

We’ll look at how to measure sentiment using examples from brands with successful programs. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. Why Marketers Should Measure Sentiment It’s not enough for people to know about a brand anymore.

Marketing AI 147

Marketing AI Webinar Metrics Paid Search Agency Content 147

Martech

APRIL 9, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. Optable is finding that the targeting and measurement mechanisms work.

Privacy 115

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 115

Marketri

APRIL 18, 2024

Rather, it is about consistency in communication and strategy implemented over an extended period of time. Instant results almost never happen in marketing unless a company already has established brand messaging, a strong brand identity, an effective website, and a solid marketing strategy in place.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Planning Marketing & Strategy 62

Martech

JANUARY 12, 2024

Adopting an efficacy-focused approach alters how we plan and evaluate marketing decisions. It encourages marketers to experiment with innovative strategies and measure success using more than activity metrics, instead focusing on their contribution to the company’s bottom line and strategic vision.

Efficiency 135

Efficiency Ideal Customer Profiles B2B Marketing Planning 135

Martech

MARCH 6, 2024

Measuring success with the right metrics If you measure the success of your frequency decisions on opens, clicks and unsubscribes, lower frequency wins the metrics battle every time. Your frequency planning depends on many factors. You must choose the right metrics to measure the true impact of higher frequency.

Click Rate 118

Click Rate Budget Programs Case Studies Open Rate 118

Thinkers360

MARCH 31, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Join us today ! Prashant Mali [MSc, LLB, LLM, Ph.D.]

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144