Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Resources mentioned: In any B2B sales cycle, knowledge equals power. Use these guides to incorporate social engagement data into your lead nurturing: Marketo.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Adobe Experience Cloud Blog

FEBRUARY 19, 2018

Synchronizing your website with digital campaigns offers a holistic view of the effect your marketing efforts have on revenue. We talked about the trifecta of these channels on “ How to Measure Digital Marketing Metrics and ROI ,” but here we’re going to get into the nitty-gritty of website metrics specifically.

Marketing Websites 133

Marketing Websites Planning Digital Marketing Funnels Word of Mouth 133

Adobe Experience Cloud Blog

DECEMBER 13, 2018

And one fact is unwavering: A website is one of your most valuable customer-facing assets. Typically, platforms also bury outbound links, so your consumers and followers must navigate to your website on their own. To take back control of your messaging, devote your attention (and investments) to building a best-in-class website.

Marketing Websites 131

Marketing Websites Top of Funnel Thought Leadership Landing Pages 131

Only B2B

MARCH 13, 2024

Your website is the initial fertile ground, but content syndication allows you to sow those seeds across a wider digital field, reaching afr broader audience for potential growth and harvest, yielding the bounty of revenue. Expanding Your Reach: The Power of Syndication Imagine your website as a shop filled with valuable B2B content.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Martech

MARCH 16, 2022

As chat software users ourselves, we’re advocates of using conversational marketing to engage with website visitors and are looking forward to this feature. Or, you can tailor messaging to return website visitors versus first time visitors. Or, you can tailor messaging to return website visitors versus first time visitors.

Lead Scoring 115

Lead Scoring Enterprise Management Work Management Peer-to-peer 115

Heinz Marketing

JULY 17, 2020

Recently, I started down the path to improve Heinz Marketing visibility by making some essential SEO updates to our website pages. As I began to explore why Heinz Marketing search traffic dropped, I discovered a much deeper issue with our website performance. Website Performance and SEO. The rating scale is between 0-100.

SEO 88

SEO Marketing Websites Paid Search Agency Mobile Marketing 88

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. In this blog, we’ll prepare your website to be a source of continuous learning for your company. Resource Q&A to clarify design, development, or other resource estimates: 10 minutes.

Marketing Websites 132

Marketing Websites Cost Per Click Ad Building Resource Management 132

Only B2B

FEBRUARY 28, 2024

Distinguishing and securing deals can often feel like navigating a complex pattern — wasting valuable time and resources. First-party data from your website provides valuable insights but combining it with third-party data paints a much clearer picture. Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000. Communique.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Adobe Experience Cloud Blog

AUGUST 17, 2016

At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together with the finesse of Olympians. A complete marketing automation solution, like Marketo, scores and prioritizes your leads based on who they are and how they behave, then continuously delivers the best leads to each sales rep.

Marketo 48

Marketo Marketing Automation Services Enterprise Management CRM 48

Webbiquity

NOVEMBER 10, 2020

Both vendors and buyers use demos and vendor/product websites. But beyond that, there’s a big disconnect between the resources buyers rely on and tactics vendors use… “In short, vendors spend more time and marketing dollars on content that buyers don’t consume as much. Review Sites Are Important (Usually).

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

KoMarketing Associates

JANUARY 2, 2018

If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance. Utilize Platform-Specific Resources. As marketing technology continues to evolve, the demand for resources supporting both problem awareness and vendor validation increases dramatically.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Top Rank Marketing

NOVEMBER 13, 2023

The more high-quality content you have, the better your website will perform overall. Research has shown that organic search accounts for more than half of all website traffic. When you continue to add content to your website, that investment compounds, especially when you are building topical authority by diving deep on key subjects.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Branding 114

Adobe Experience Cloud Blog

JULY 21, 2015

You go back to your desk and begin to fumble around random marketing websites containing “best practice” campaign performance stats. Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller.

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

Valasys

APRIL 15, 2024

Here’s how automated email sequences achieve this: Content for Every Stage: Share educational resources for those just starting their research, offer exclusive promotions to engaged leads, and provide personalized recommendations for those close to making a purchase.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

Only B2B

MARCH 6, 2024

Lead qualification involves website analytics, lead scoring based on specific criteria, marketing automation tools that track user behavior, and interactions with your sales team. Scenario 2: Lead Qualification Following the blog post download, you segment your leads based on their website traffic sources.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Launch Marketing

APRIL 20, 2022

Twitter is a useful resource for keeping up to date on the latest news and trends that are going on in the marketing world. As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. jonmiller Jon Miller Chief Marketing Officer, Demandbase

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Adobe Experience Cloud Blog

MAY 13, 2015

Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. Once the categories are defined, you need to set up a website which explains the program. Keep reading…).

Marketo 48

Marketo Budget Programs Thought Leadership Terms and Conditions 48

Heinz Marketing

MARCH 27, 2023

When we were brainstorming topics of what to cover here, cause there’s so much we could do, it kind of came down to this idea of how to resource B2B marketing today. So, what are some of the functions to make rev ops work well that people may be forgetting or underserving or under resourcing today? But no, appreciate you joining.

Demand Generation Agencies 87

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 87

Only B2B

OCTOBER 3, 2023

These prospects have engaged with your brand in substantial ways, such as subscribing to newsletters, downloading valuable resources, visiting your website, or actively participating in webinars. By investing your resources in leads with a higher likelihood of conversion, your business can achieve a higher return on investment (ROI).

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

Kabbage

NOVEMBER 9, 2016

If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. Why should I read it: If there’s one thing Marketo does really well, it’s content. The Best Marketing Blogs of 2015.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

APRIL 4, 2017

As the Director of Online Marketing at Marketo, I get these asked these two questions all the time. Your Website. Your website is the most important element of your digital strategy. Don’t assume that your website visitors are familiar with your company. Author: Mike Tomita What kind of digital marketing are you doing?

Paid Content 134

Paid Content Paid Search Agency Marketing Budget Marketing & Strategy 134

ClearVoice

APRIL 14, 2023

For example, they can help figure out how well content is: Generating leads Boosting website traffic Improving brand awareness Converting leads to paying customers Getting visitors to view, download, or share specific content Effective use of KPIs also provides a way to measure progress and communicate success to stakeholders.

Marketing & Strategy 103

Marketing & Strategy Marketing Strategy Content Marketing Work Management 103

Scoop.it

OCTOBER 5, 2023

These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. Generating leads in SaaS now is different from what it was in 2010.

Account Based Marketing 104

Account Based Marketing Marketing & Strategy Marketing Strategy Personalization 104

Kabbage

NOVEMBER 9, 2016

If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. Why should I read it: If there’s one thing Marketo does really well, it’s content. The Best Marketing Blogs of 2015.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

APRIL 3, 2015

Marketers see their website as a main point of interaction between prospects and content, but they are often unsure how to strategically invest their resources. So, let’s solve that problem—this blog will walk you through how to think about your website as a strategic channel and invest for success.

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

Walker Sands

FEBRUARY 8, 2022

At Walker Sands, we’re proud of our ability to create B2B websites and digital marketing programs that drive real business results. In addition to crafting new, optimized pages for Sendbird’s website, the team provided guidance around CTAs, meta descriptions, broken links and keyword research. Ensono Website Redesign — Gold Award.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Martech

DECEMBER 12, 2022

The best practice is to create two or three web form templates you can reuse across all of the forms on your website. You can use these for resource downloads, for contact sales requests, for starter trial requests, registering for a webinar, or any other type of content that someone would access from your website.

Marketing Automation Services 112

Marketing Automation Services Marketing Automation Automation Optimization 112

KoMarketing Associates

APRIL 25, 2013

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Absolutely.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Launch Marketing

NOVEMBER 22, 2023

Some tools, like Marketo, can do everything in one place, from emails to landing pages and website forms. Mailchimp focuses on email marketing, Unbounce manages landing pages and forms and Google Analytics looks at website tracking. As time and resources become valuable, it is key to automate tasks. Make it shine.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

Golden Spiral

NOVEMBER 8, 2018

Websites need to be overhauled every two years. Many companies who approach Golden Spiral for website help feel like they’re in a fire drill. Their website isn’t very active and it’s been a couple of years since they’ve updated it. They need a new website and they need it now. We now say, “Maybe you need a new website.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Only B2B

SEPTEMBER 21, 2023

Benefits of Effective Lead Scoring Data from Marketo suggests that businesses that excel at lead scoring generate 50% more sales-ready leads at a 33% lower cost. Sales Funnel Efficiency : Effective lead scoring streamlines the sales funnel by focusing resources on leads with a higher likelihood of converting.

Lead Ranking 62

Lead Ranking Lead Scoring Conversion Rate Sales Qualified Leads 62

Leadspace

MARCH 22, 2023

Basic or advanced profiling tools populate profiles with various types of firmographics and technographics such as company revenue, size, industry, sub industry, region, ownership, website technologies, installed base technologies, expertise, and specialties. and the higher the score the more engaged the buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Adobe Experience Cloud Blog

JANUARY 31, 2020

Maximize three core skills: Before you issue a mandate to your team about harnessing your data, review your resources. You may use campaign tracking, website tracking, tag management, Web analytics, data lakes, or a data warehouse. Is your staff able to accomplish these three important capabilities to bring this vision to life?

Marketing & Strategy 161

Marketing & Strategy Marketing Strategy Effectiveness Ad Building 161

Lake One

NOVEMBER 19, 2020

Having limited time and resources is often a challenge across the board. And to put a solid inbound marketing strategy into practice, you need those resources, as it can be pretty labor-intensive. Your website! Before you throw your strategy out the window, be sure to check your website. Your strategy must be off, right?

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Marketo explains , “Resourceful, actionable, helpful websites are the ones that users linger on, click through, link up with, and return to, so modern digital marketing means good SEO.”. Their website has declarations like, “Light a candle. Does this mean it’s time to abandon keywords in 2020? Here’s a great example.

Marketing AI 174

Marketing AI Marketing & Strategy Marketing Strategy Peer-to-peer 174

SalesIntel

DECEMBER 6, 2023

Lack of visibility into the sales pipeline and forecasting accuracy, making it difficult to plan and allocate resources effectively. Here are some of them: Client relationship management (CRM) Email campaign management tool Visitor identification tool to track interaction with the website CRM is the most commonly used tool out of the three.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97