Marketing Insider Group

APRIL 28, 2020

So does marketing in these difficult times make any sense at all? The marketing budget is often one of the first to be frozen, deemed as an “unnecessary” expense in uncertain times. During difficult times, all businesses should make time and space in their budget and schedule for content marketing. Quick Takeaways.

Work Management 331

Work Management Marketing Management Paid Search Agency Content 331

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI. Here’s how.

Event Marketing 275

Event Marketing ROI Multi-Channel Advertising Agencies 275

Lead Liaison

MARCH 2, 2023

Marketing teams have enthusiastically embraced QR codes around the world and are now using dynamic QR codes in all kinds of applications. This goes hand in hand with your other marketing efforts to promote personalized communication and foster your overall brand image.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Biznology

JANUARY 31, 2020

Team includes the people with the most customer and market insight. ? Budget includes captioning, social media versions, trade show/conference versions (without narration), edits for re-purposing. Uploaded to YouTube + other platforms. ? Organization. ? All relevant background materials shared with the production team. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. Going to a trade show?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

SmartBrief - Marketing

OCTOBER 30, 2023

Over the past decade, digital marketing, in particular social media marketing, has been noticeably transformed by the rise of the social media influencer. These personalities and their large, almost cult-like, followings are a powerful tool for digital marketing and are regularly employed by brands to promote products and services.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Opinions 52

Webbiquity

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Check out different approaches and options to determine if this should be part of your digital marketing strategy.

Social Media 262

Social Media Media Aggregators Trust Marketing 262

SmartBrief - Marketing

OCTOBER 30, 2023

Over the past decade, digital marketing, in particular social media marketing, has been noticeably transformed by the rise of the social media influencer. These personalities and their large, almost cult-like, followings are a powerful tool for digital marketing and are regularly employed by brands to promote products and services.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Marketing & Strategy 52

Bluetext

MAY 28, 2021

With over 2 billion users and more than a billion hours of videos watched daily, YouTube is one of the best ways to ensure your target audience finds the video content you’ve produced. To truly understand just how powerful YouTube can be as a platform, it’s important to understand the basics. What Type of YouTube Ads are There?

Paid Search Agency 26

Paid Search Agency Youtube Design Video Marketing 26

SmartBug Media

MAY 20, 2020

Trade shows and other events. Trade shows and other events: If you’re headed to a. trade show or workshop , print a few fliers about the webinar and hand them out. There are plenty of ways advanced marketers can take their webinar promotions to the next level. Advertising. Signature lines.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Webbiquity

MAY 4, 2021

That’s the essential insight behind influencer marketing, which began to really take off in late 2015. Marketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships. More will turn to Google. The Discussion. Welcome, James!

Work Management 294

Work Management Marketing Management Paid Search Agency Peer-to-peer 294

Seismic

AUGUST 29, 2023

Seismic’s Heather Cole and Steve Watt have been taking to the airwaves to discuss today’s top go-to-market topics on the Go-to-Market Magic podcast. The show has been chock-full of “aha!” moments and actionable advice from enablement experts, sales savants, marketing maestros, and social selling specialists.

Marketing Analytics Tools 52

Marketing Analytics Tools Account Based Marketing Paid Search Agency Advertising Agencies 52

KoMarketing Associates

APRIL 27, 2017

Search engine advertising – or PPC – is not typically associated with account-based marketing. However, marketing platforms and tactics continually evolve to provide new ways to nurture customers. As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

6sense

DECEMBER 8, 2021

I think everyone can agree this year has totally upended the marketing world. It’s also had marketing leaders looking closer at what they do, how they do it and where they spend their resources (I know I have been!). This year, virtual events exploded as marketers adapted to buyers staying on their couches.

Trade Show 62

Trade Show Lead Ranking Marketing Analytics Tools Top of Funnel 62

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Below are some of the areas where live events and digital marketing can work together to create a cohesive presence for B2B brands. Bring Conversation to Another Medium. Online Offer.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

B2B Marketing Traction

AUGUST 15, 2011

He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. You do have a YouTube channel, don’t you? The wall on your Facebook company page offers a lot of opportunity.

Facebook 100

Facebook Trade Show Press CPA 100

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Martech

NOVEMBER 3, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” Great agile marketers have one thing in common—a true team mentality; they’re not just a bunch of people forced to work together. An agile marketing team needs to understand what game they’re playing and how they can win.

Webinar Metrics 102

Webinar Metrics Work Management Class Marketing Management 102

Navigate the Channel

SEPTEMBER 13, 2021

The three most common methods are through in-person engagements, content marketing, and social media. Content Marketing. Another way to project your status as a thought leader in your industry is through content marketing. Perhaps it is the size of the audience you’re speaking to at seminars or trade shows.

Ad Building 122

Ad Building Thought Leadership Social Media Trade Show 122

BOP Design

NOVEMBER 14, 2023

B2B marketers now want seamless API integration with marcom automation tools, recruitment software, and webinar platforms, to name just a few. During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative.

Design 94

Design Trends Marketing Websites B2B 94

Kaon

AUGUST 2, 2017

How Augmented Reality and Virtual Reality Are Changing Things for Marketers. Every so often, new and shiny marketing objects come along and become the subject of a great deal of hype about how they will change the world. on YouTube or Facebook), or in a specially designed room with large screens all around.

Work Management 100

Work Management Marketing Management Trade Show Trigger Marketing 100

Schubert B2B

AUGUST 16, 2017

B2B public relations may seem like its own isolated or separate branch of marketing communications. This is incorrect though because it can mesh with all of the other branches of marketing seamlessly. Both involve your relations with trade pubs. The more your marketing tactics can reference each other and interplay, the better.

Public Relations 54

Public Relations B2B Marketing Work Management Trade Show 54

BenchmarkONE

JANUARY 24, 2019

Gaining and keeping customers” is the top marketing goal for small business owners in 2019 , and this is a continual challenge due to time and budget constraints. Here are 10 marketing tips for small business owners that will get your prospective customers lining up to do business with you. Give digital marketing a try.

Small Business Marketing 77

Small Business Marketing Paid Content Trade Show Business 77

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

6sense

AUGUST 28, 2021

I think everyone can agree this year has totally upended the marketing world. It’s also had marketing leaders looking closer at what they do, how they do it and where they spend their resources (I know I have been!). This year, virtual events exploded as marketers adapted to buyers staying on their couches.

Trade Show 48

Trade Show Lead Ranking Marketing Analytics Tools Top of Funnel 48

B2B Marketing Traction

JANUARY 3, 2014

Marketing continues to change at lightening speed. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. Happy New Year!

Planning 100

Planning Tactics Marketing Plans Trade Show 100

Hubspot

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. In other words: Yeah, VR marketing is a thing you need to think about. Here are five of our favorite VR marketing campaigns. 5 VR Marketing Examples to Inspire Your 2018 Strategy.

Examples 101

Examples Trade Show Marketing & Strategy Paid Search Agency 101

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Exo B2B

MAY 25, 2021

Especially in the last year when business meetings between customers and suppliers, conversations of “trade shows”, 5 @7 happy hours or business lunches have been replaced in whole or in part by meetings on ZOOM. Here we are usually talking about Facebook, LinkedIn, Twitter and YouTube. Don’t harm your brand.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

SpotMe Blog

JULY 25, 2021

Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. Trade shows. Marketing and sales events. Training seminars. Product launches and demonstrations. Team meetings.

Examples 111

Examples Enterprise Management Work Management Conference 111

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. They led to a fragmentation of the marketers’ audience, which is why brands had to do something different. According to Bill Fisher, this indicates a strong ROI for marketers.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

KoMarketing Associates

FEBRUARY 24, 2015

Those tactics in summary: YouTube Integration. Trade Show Appointments. In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. Generate Leads for Exports. Local Optimization (Office / Dealer Locations).

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

B2B Marketing Traction

JULY 1, 2015

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Marketing can be challenging. Your audience can change.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

SpotMe Blog

FEBRUARY 2, 2022

Integration exist for CRM, marketing automation systems, and other event registration systems. Founded in 2008, vFairs is a virtual career fairs and virtual trade shows pioneer. The main features include 3D models of the event with trade show booths. They offer add-ons that enhance the user experience.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

by Seth Resler On Tuesday, February 7th, Alex Pelletier, Director of Marketing at Acquisio , co-hosted a webinar with our Senior Director of Marketing, Maria Pergolino on multiplying the effects of inbound marketing. For Acquisio, a prospect appears earlier in the marketing funnel. Aren’t they the same?

Inbound Marketing 48

Inbound Marketing Trade Show Budget Programs Top of Funnel 48

Engagio

FEBRUARY 21, 2019

Now that Sales and Marketing are breaking down the barriers and aligning with one another, organizations with ABM programs in place are seeing tremendous success. At Engagio, we’ve been putting out a lot of content to help marketers execute their day-to-day activities in an account-based world. Watch on YouTube ).

Account Based Marketing 61

Account Based Marketing ABM Trade Show Cold Calling 61

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110