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Unleashing the Power of AI-Driven Content Creation

Webbiquity

Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. The latest ChatGPT stats show what took the world by storm with the use of this technology. While AI still won’t take your marketing job , it can help you be more productive. Guest post by Lisa Sicard.

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AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]

Marketing Insider Group

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO.

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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

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4 Strategies to Make Your Fintech Content More Engaging

Contently

You have to convey facts, stats, numbers, and data to your audience. As marketing advice, “know your audience” may be cliché, but some platitudes are worth listening to. Numbers, data, facts, and stats are the life blood of any fintech company. Let’s face it: Financial content can be bone-dry.

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

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Sales Qualified Lead vs Sales Accepted Lead: Distinguishing Sales-Ready Leads from Potential Sales Leads  

Only B2B

B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. Marketing casts a wide net at the top, attracting potential customers. Solution: Foster regular communication between marketing and sales leadership.

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Try These Tips for Selecting the Right Social Influencer

Navigate the Channel

Social media influencers can play a critical role in your marketing strategy. Serious social influencers regularly review their stats to focus their efforts on top demographics. FAQs What role can social media influencers play in my marketing strategy? They know who’s visiting, what they like and how they respond.

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