Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media 143

Social Media Statistics Video Marketing Social Marketing 143

Contently

SEPTEMBER 24, 2021

On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” Or as the Verge put it : “Instagram is focusing on becoming TikTok.”

Social Networks 216

Social Networks Social Media Facebook Verticals 216

Webbiquity

FEBRUARY 17, 2022

Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. No company can successfully launch or maintain their competitive position without high quality marketing. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. Contributed post.

Tactics 275

Tactics Advertising Agencies Paid Search Agency Focus Group 275

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. Let’s start with the basics.

Social Media 87

Social Media Media Paid Search Agency Eye-Tracking 87

Marketing Insider Group

SEPTEMBER 16, 2020

Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. And time to update your LinkedIn Marketing Strategy ! Quick takeaways: LinkedIn Stories allows users and brand pages to share images and short videos of their professional moments. What are LinkedIn Stories and How Do They Work?

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Sprout Social

JULY 26, 2021

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. Facebook ads character count. Facebook generally has the same character limit across all ad types , with the exception of carousel ads and in-stream video ads.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Navigate the Channel

MAY 31, 2024

Choosing the social media platform that’s the best fit for your business is about your marketing or business goals and objectives and your target audience. Think of your social strategy in terms of the journalistic Five Ws (and an H): Why, what, who, when, where and how. If you’re unsure how to build one, let’s talk.

Business 65

Business Social Media Youtube Facebook 65

SocialPilot

APRIL 26, 2024

Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Why Should You Schedule Social Media Posts? “The key to success is not in spending time, but in investing it.”

Social Media 109

Social Media Media Effectiveness Top of Funnel 109

SocialPilot

SEPTEMBER 5, 2024

Despite the saturated market, your travel agency faces the significant challenge of distinguishing itself from competitors and generating leads. Even on social media platforms like Instagram, where over 90% of users follow at least one business, you struggle to convert passive likes and shares into actual sales. Of course, you are.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Social Media Ad Agencies 62

Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 147

Social Media Video Marketing Media Eye-Tracking 147

Onalytica B2B

APRIL 6, 2017

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. To us, there are two fundamentally very different words in each term setting them apart: marketing and relations.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Spiralytics

MAY 30, 2024

These figures underscore just how deeply integrated social media is in Filipinos’ daily lives. This level of engagement provides a golden opportunity for marketers and entrepreneurs like you to expand their reach and connect with a highly active online audience. million social media users as of January 2024, making up 73.4%

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. People have lots of choices.

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

Social Media 117

Social Media Trends Media B2B 117

SocialPilot

JANUARY 21, 2024

We’ve reached a point in almost every social media platform where they include these short, bite-sized videos called stories. TikTok stories were launched in 2022, and it is their answer to its counterparts like Snapchat, Facebook, Instagram, and other stories’ features. How to Use TikTok Stories? What Are TikTok Stories?

Social Media 103

Social Media Ideal Customer Profiles Work Management Interactive Marketing 103

Sprout Social

FEBRUARY 6, 2023

How do you know which platform to prioritize to make the biggest impact on your business? Features for audience engagement: Comments and reactions on posts Direct messages Live videos Sales and growth Social commerce is ever-increasing. Most experts will tell you there’s no right way to do it. And we agree!

Social Media 102

Social Media Features Media Curation 102

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. These are quick, typically 10-15 second photo or video clips that give people a slightly different glimpse into a person or business and disappear within 24 hours. Facebook Stories.

Social Media 138

Social Media Media Twitter Curation 138

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Heinz Marketing

MAY 26, 2020

By Pei-Ming Tokuda , Marketing Intern at Heinz Marketing. At first you may feel inclined to use them all, but each platform can cater to different types of marketing strategies. Here is a breakdown of the most popular social media platforms for businesses and how to use each to maximize the exposure of your brand.

Social Media 111

Social Media Social Marketing Media Paid Search Agency 111

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. What Is Affiliate Marketing? How to Use Social Media for Affiliate Marketing.

Social Media 140

Social Media Paid Content Social Marketing Advertising Agencies 140

Sprout Social

DECEMBER 8, 2020

It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world.

Social Media 129

Social Media Practices Video Marketing Media 129

Webbiquity

JULY 19, 2022

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Marketing performance indicators keep you focused on what‘s really important by keeping your attention on exactly what you must do to reach your business goals faster.

Lead Scoring 294

Lead Scoring Lead Ranking ROI Enterprise Management 294

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. Why you should be on Facebook.

Social Media 121

Social Media Stats Ideal Customer Profiles Media 121

Navigate the Channel

JUNE 21, 2023

Choosing the social media platform that’s the best fit for your business is about your marketing or business goals and objectives and your target audience. Think of your social strategy in terms of the journalistic Five Ws (and an H): Why, what, who, when, where and how. If you’re unsure how to build one, let’s talk.

Business 65

Business Social Media Youtube Facebook 65

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. This information can be used to create targeted marketing campaigns across various social media channels. How financial services should use social media.

Social Media 87

Social Media Work Management Marketing Management Service 87

SocialPilot

JANUARY 21, 2024

Facebook seems like a simple platform, right? At the very least, we all have a Facebook profile and know the basics of how Facebook works. But what do you know about Facebook Pages? You begin to question your marketing abilities. How come the other guy has so many followers but you have none?

Small Business Marketing 113

Small Business Marketing Facebook Business Ideal Customer Profiles 113

Content Standard

DECEMBER 27, 2018

Every new discovery or algorithm update has the potential to shape the future of how we connect with each other and our clients. It’s bound to have a major effect on how brands will connect with their customers through social media in the future. Facebook Kicks Off the New Year with an Algorithm Update.

Social Media 111

Social Media Social Marketing Media Planning 111

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. at least once.

Viral Marketing 129

Viral Marketing Social Media Video Marketing Media 129

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. Although brands are jumping on the live video bandwagon, you might still wonder if live video is really worth investing in. Data Source.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Scoop.it

OCTOBER 12, 2021

Content marketing isn’t what it used to be. In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you have to be intentional and focused. Content marketing isn’t stagnant. How to Organize Your Content Strategy for Better Results. Source: [link].

Organization 102

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 102

seo.co

OCTOBER 4, 2022

The app features music, videos, and short clips from all around the world, but you can also use TikTok to start your own channel and share your content with users who want nothing more than to watch other people’s lives unfold on their screens. Depending on your target audience , TikTok is a great marketing channel.

Traffic 98

Traffic Marketing & Strategy Marketing Strategy Advertising Agencies 98

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media. That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media. Ready to get started?

Social Media 84

Social Media Media Tips Ideal Customer Profiles 84

ConvertKit

JANUARY 27, 2021

How to get free traffic to your landing page. The truth is that no matter how perfectly balanced your lemonade is on the sweet-tart spectrum, you can’t help people who don’t know you exist. So toss aside your self-doubt and put on your business hat, because we’re going to cover how to get free traffic without feeling slimy.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115