Marketing Insider Group

AUGUST 5, 2024

At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. This approach helps in creating more accurate reports and making informed decisions.

Cost Per Click 317

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 317

Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Content marketers should embrace data to improve the performance of content. How to Find the Report. Quick Takeaways.

Marketing Analytics Tools 364

Marketing Analytics Tools Analytics Google Content Marketing 364

Heinz Marketing

DECEMBER 20, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing For companies today, a well-aligned and orchestrated marketing strategy is necessary to remain competitive and successful. What Is Marketing Orchestration? Solution: Focus on the “why” behind each tool and ensure it supports overarching GTM goals.

Marketing Analytics Tools 98

Marketing Analytics Tools CMS Development Marketing Strategy Marketing & Strategy 98

Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. What is GTM Intelligence? First, we want to define this new approach.

Marketing Analytics Tools 130

Marketing Analytics Tools B2B Sales B2B Marketing Zoominfo 130

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

Marketing Analytics Tools 122

Marketing Analytics Tools Forecasting Marketing & Strategy Marketing Strategy 122

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

Marketing AI 304

Marketing AI Marketing Automation Services Marketing Automation Work Management 304

Vision Edge Marketing

DECEMBER 10, 2024

Bringing a new B2B product and/or service (solution) to market is a multifaceted process. At the very minimum it requires a solid understanding of the customer, a compelling value proposition and associated positioning and messaging, an excellent go-to-market (GTM) strategy, and a keen awareness of the competition.

Marketing Analytics Tools 237

Marketing Analytics Tools Enterprise Management Product Work Management 237

Martech

JANUARY 2, 2025

Feel like your marketing team is drowning in analytics reports? Data surrounds todays marketers, making it difficult to understand how to connect business problems to the data that offers a solution. One use case for web analytics data is reducing customer friction points. So what should marketers track?

Marketing Analytics Tools 119

Marketing Analytics Tools Analytics Click Rate Marketing Management 119

Marketing Insider Group

SEPTEMBER 2, 2024

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. Implementing a content marketing test or two helps you uncover insights that lead to higher engagement, better conversions, and a stronger competitive edge.

Content Marketing 311

Content Marketing Marketing Analytics Tools Click Rate Content 311

Navigate the Channel

APRIL 30, 2025

Monitoring user behavior effectively is the backbone of successful digital marketing and data analysis. Thats where custom events, dimensions, and parameters in Google Tag Manager (GTM) and Google Analytics 4 (GA4) come in. Create a Tag in GTM Log in to Google Tag Manager.

Marketing Analytics Tools 65

Marketing Analytics Tools Trigger Marketing Tagging Classified Ads 65

Martech

FEBRUARY 4, 2025

Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. Unassigned traffic in GA4 refers to website visits that cannot be categorized into any of Google’s predefined default channel groups. Not tagged. Not tagged.

Marketing Analytics Tools 117

Marketing Analytics Tools Traffic Cost Per Click CPC 117

Zoominfo

FEBRUARY 20, 2025

For frontline go-to-market (GTM) professionals, the struggle is real: Too much administrative work, too little selling time, and too many missed opportunities. But data-driven, AI-powered intelligence is rewriting the rules and ZoomInfos Customer Impact Report 2025 proves it. The results?

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Account Based Marketing Sales Qualified Leads 130

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media 293

Social Media Social Marketing B2B Marketing Marketing Strategy 293

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. Heres a closer look at our recent product innovations for GTM teams. WebSight Buyer ID Anonymous web visitors have eluded GTM teams for decades. privacy laws.

Zoominfo 130

Zoominfo Marketing Analytics Tools Marketing AI Enterprise Management 130

Martech

FEBRUARY 18, 2025

AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. AI is making these practices impossible to hide.

Marketing Analytics Tools 103

Marketing Analytics Tools Marketing AI Enterprise Management Allocation 103

Martech

MAY 14, 2025

“GTM failure isn’t just missed revenue. ” Fortune 500 CEO, from a recent interview I recently published part of an interview with a public company CFO, which ignited a conversation among marketing, sales and finance leaders across multiple channels. .” Solution Move beyond dashboards.

Marketing Analytics Tools 89

Marketing Analytics Tools Enterprise Management Allocation Budget Programs 89

Optinmonster

FEBRUARY 13, 2025

Google Analytics 4 (GA4) is a powerful tool for understanding your website visitors. How to Find Your Top Content in GA4 Go to Reports > Engagement > Pages and Screens in GA4. Use Case Example Let’s say you have a digital marketing blog. If youre struggling to come up with new lead magnet ideas , GA4 can help.

Marketing Analytics Tools 86

Marketing Analytics Tools Analytics Lead Scoring Lead Ranking 86

Marketing Insider Group

SEPTEMBER 9, 2024

Image Source Awareness: This is where potential customers first discover your product or service through marketing and advertising efforts. The profitability of a sales funnel is crucial for business success because it ensures the money you spend on marketing and outreach results in sufficient sales and revenue.

Top of Funnel 312

Top of Funnel Funnel Advertising Marketing Management Conversion Rate 312

Marketing Insider Group

MAY 12, 2025

Focus on strategy while the platform optimizes execution: This shift frees up time to refine creative, explore new audiences, or expand into additional markets. Use Google Tag Manager or platform-specific tools to track engagement and refine your strategy accordingly. Image source 2. Video source 4.

PPC 245

PPC Advertising Agencies ROI Advertisements 245

Marketing Insider Group

JULY 22, 2024

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. This data lets you focus your marketing efforts and resources on channels that drive meaningful engagement and conversions. Look for patterns in user behavior and pinpoint what’s working well and what isn’t.

High Quality Lead 300

High Quality Lead Trigger Marketing Sales Qualified Leads User-Generated Content 300

Heinz Marketing

NOVEMBER 20, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In B2B marketing, effective go-to-market (GTM) orchestration can be the difference between a successful launch and a missed opportunity. Reporting and Dashboards: Real-time performance insights allow you to measure progress, ROI, and team efficiency.

Marketing Analytics Tools 96

Marketing Analytics Tools Marketing Automation Services Planning B2B Marketing 96

KoMarketing Associates

MAY 10, 2023

While some marketers have access to data that helps them convert prospects into customers, new research indicates that those who do not are seeing less success. This is compared to just 13% of all other marketers who said the same. Just 7% of all other marketers said that this would be the case.

Intent Data 214

Intent Data Intent Marketing Report Marketing Analytics Tools 214

Martech

OCTOBER 10, 2024

It adds color to your existing analytics setup and is an essential tool for digital marketers Seamless integration with Google Analytics 4 allows you to paint a deeper picture of your audiences and how they interact with your site. Google Analytics. Where their mouse gets stuck. And so much more. Recordings.

Marketing Analytics Tools 73

Marketing Analytics Tools Analytics Marketing Websites Trigger Marketing 73

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient. Likely, you are already using it. Oh, and it’s free!

Budget Programs 138

Budget Programs Enterprise Management CMS Development SEO 138

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose.

Lead Ranking 123

Lead Ranking Marketing Qualified Leads MQL Marketing Attribution 123

KoMarketing Associates

AUGUST 3, 2022

If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4. . It’s been hard to miss with the outpouring of memes, including my personal favorite: So what does the end of Universal Analytics mean for B2B digital marketing?

Marketing Report 222

Marketing Report B2B Marketing Marketing Analytics Tools POS 222

Orange Owl Blog

MAY 3, 2025

GTM The Complete Guide to GTM Engineering Vivek Goel May 3, 2025 Share : Table of Contents Introduction In todays hyper-competitive, digital-first business environment, the success of a product doesnt just depend on innovationit hinges on how quickly and efficiently it reaches the market. What is GTM Engineering?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Attribution Lead Ranking Marketing Automation Services 52

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Enterprise Management 214

Enterprise Management Work Management Zoominfo Marketing Management 214

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

Zoominfo

JANUARY 24, 2025

But selecting the right sales analytics tool for your GTM team takes time and resources. What is Sales Analytics Software? Sales analytics software tools typically leverage AI, automation, and advanced reporting to analyze B2B go-to-market data and sales activities.

Marketing Automation Services 246

Marketing Automation Services Budget Programs Enterprise Management Marketing Management 246

Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Analytics Tools Planning Work Management 102

Martech

DECEMBER 3, 2024

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. But what about the state of B2B marketing itself? Hopping had recently attended an event hosted by GTM Partners (where Vajre is now CEO). The message got through.

DemandBase 120

DemandBase Account Based Marketing ABM Paid Search Agency 120

Martech

FEBRUARY 5, 2025

” Its focus is on AI-led growth (AiLG) and it mostly deals with sales in relation to go-to-market (GTM) motions. But the more I thought about it, the more I questioned whether the existing experiences marketing provides to B2B buyers should stay in place. AI has a role in marketing, but humans remain critical.

Marketing AI 128

Marketing AI Marketing Analytics Tools B2B Marketing B2B Thought Leadership 128

KoMarketing Associates

MAY 3, 2023

Intent data can provide valuable customer insight to marketers. However, new research suggests that many are still not leveraging this data, and it is hindering the success of their go-to-market (GTM) strategies. This is compared to just 17% of their counterparts who are not leveraging intent data.

Intent Data 177

Intent Data Marketing Analytics Tools Marketing Report Intent 177

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. Image: Google Analytics.

Marketing Analytics Tools 363

Marketing Analytics Tools Content Marketing Work Management Marketing Management 363

Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. How web analytics can help you improve content marketing. 9 percent?!

Analytics 334

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 334