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The Advantages of Outsourcing PPC Campaigns to Agencies

Marketing Insider Group

Many businesses choose to outsource PPC management to marketing agencies for a strategic edge (and much more). Their experience keeps campaigns aligned with market trends and platform updates. Outsourcing allows internal teams to focus on their other marketing goals.

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Why ROI is undermining B2B marketing effectiveness

Martech

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. Therefore, it simply doesn’t make sense to report things like: Every dollar spent on email returns $X in revenue. ROI in B2B marketing is distracting us from what drives effectiveness. Processing.

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Social Media Subscription: Is It Really Worth It?

Marketing Insider Group

Quick Takeaways Social media subscriptions provide access to advanced analytics and marketing tools, offering businesses deeper insights into audience behavior and more effective advertising options. This feature can include industry reports, expert advice, and networking opportunities.

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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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How to Tell if You Have a Profitable Sales Funnel

Marketing Insider Group

High conversion rates, positive ROI, and increasing CLV and AOV are signs of a profitable sales funnel. Image Source Awareness: This is where potential customers first discover your product or service through marketing and advertising efforts. What is a Sales Funnel? Keeping CAC low is essential, as high costs can erode profits.

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Content atomization: Maximize ROI by repurposing your best ideas

Martech

It often underperforms in reach, engagement and ROI, leaving opportunities untapped. It allows marketers to expand their efforts efficiently, improve SEO performance and build stronger audience connections. Dig deeper: Doing more with less: How marketers can make content go further Why should marketers care about content atomization?

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions.