Marketing Insider Group

AUGUST 5, 2024

At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. Data-driven decisions boost your ROI and make your campaigns more effective.

Cost Per Click 321

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 321

Martech

MARCH 26, 2025

By aligning a new report with an interactive live event, they hope to turn a nagging industry problem into an opportunity for engagement and brand momentum. Instead of viewing the survey data to see how it would serve their marketing, they focused on how it might serve their community. .”

ROI 115

ROI Research Webinar Metrics Advertising Agencies 115

Marketing Insider Group

JANUARY 13, 2025

Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement. Image Source However, CRM and marketing integration isnt without its challenges.

Paid Search Agency 311

Paid Search Agency Advertising Agencies Ad Agencies CRM 311

Trade Press Services Newsletter

DECEMBER 5, 2024

From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. Sign up to receive the industry’s best B2B marketing content.

Marketing AI 247

Marketing AI B2B Marketing Planning B2B Thought Leadership 247

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1.

Paid Content 303

Paid Content Planning Work Management PPC 303

sagefrog

FEBRUARY 3, 2025

Success in B2B marketing isnt just about delivering the right message. An integrated marketing strategy addresses these challenges by creating a unified plan, ensuring every campaign, channel, and interaction works together to achieve measurable business outcomes. Develop a strong, clear message that communicates your value succinctly.

ROI 98

ROI Top of Funnel Webinar Metrics B2B Marketing 98

MarketJoy

NOVEMBER 13, 2024

In 2024, B2B companies are grappling with a tough reality: 79% of marketing leads never convert to sales. Quality beats quantity—high-quality leads yield higher conversions and ROI. MarketJoy’s advanced ROI analysis pinpoints which channels perform best, allowing you to focus on what truly drives revenue.

Lead Gen 98

Lead Gen Lead Ranking Lead Scoring ROI 98

Velocity Partners

OCTOBER 7, 2024

Just over two months ago we launched the first post of ‘ Marketing With The Door Open’ — a series that promised you a ‘warts and all’ analysis of our campaign on the demise of the established B2B marketing playbook. That tells us that you lot — the B2B marketing community — are an inquisitive bunch. Why are we so excited?

Marketing Report 85

Marketing Report B2B Marketing Paid Search Agency Advertising Agencies 85

Marketing Insider Group

SEPTEMBER 2, 2024

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. Implementing a content marketing test or two helps you uncover insights that lead to higher engagement, better conversions, and a stronger competitive edge.

Content Marketing 315

Content Marketing Marketing Analytics Tools Click Rate Content 315

Marketing Insider Group

NOVEMBER 5, 2024

Understanding the role of keywords in PPC advertising helps marketers create highly targeted campaigns that generate measurable results. By identifying terms that may trigger ads but are unrelated to the product or service offered, marketers can refine their targeting and increase campaign efficiency. Let’s jump right in!

PPC 288

PPC Keywords Cost Per Click Advertisements 288

Litmus

AUGUST 14, 2024

I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. Source: The State of Email Report Why is that? Email marketing is more than a channel. Rarely would a single email drive a strong ROI in isolation (yes, even in B2C!). Much better.

Top of Funnel 99

Top of Funnel ROI Multi-Touch Attribution Multi-Channel 99

Salesforce Marketing Cloud

MARCH 18, 2025

Can you truly prove your ROI, or are you relying on vague assumptions and gut feelings? If you’re struggling to turn data into dollars, to connect your marketing efforts to tangible revenue growth, you’re not alone. Marketing Intelligence can help you. So, what is Marketing Intelligence and how does it help?

ROI 100

ROI Campaigns Paid Search Agency Allocation 100

SocialPilot

JANUARY 6, 2025

Missing Features: Advanced analytics Slack and Teams integrations, Custom roles and workflows Scheduled reports Branded subdomain While the Base plan covers all foundational needs, its lack of advanced analytics and reporting features could limit growth opportunities.

Price 81

Price Pricing Cost Features 81

Webbiquity

JULY 23, 2024

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. This is where AI comes in.

Lead Ranking 297

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 297

WordAgents

APRIL 10, 2025

B2B companies often face a budget split: invest in SEO content marketing or run paid ads to fill the pipeline fast. Go Deeper: Content Planning vs. Reactive Publishing: The Data-Backed Difference SEO Content Marketing Costs in B2B B2B SEO content isnt cheap. On the surface, paid campaigns promise quick wins.

Cost per Acquisition 195

Cost per Acquisition Cost per Lead Paid Search Agency SEO 195

Marketing Insider Group

FEBRUARY 18, 2025

In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. This is where a strong CRM (Customer Relationship Management) system can bring structure and simplicity to multi-platform marketing. Teams can align goals and strategies with CRM-enabled reporting and real-time updates.

Work Management 165

Work Management CRM Marketing Management Allocation 165

Webbiquity

APRIL 8, 2025

Some marketing concepts have a pretty short shelf life (e.g., Marketers are asking questions like: how do we get our brand to show up in AI search overviews as well as page one of Google? Louis Federal Reserve (as shown below), it’s taken less than two years for generative AI to reach the 40% market penetration level.

Marketing AI 279

Marketing AI Paid Content Optimization Lock-In 279

Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. It’s revolutionizing the way brands connect, personalize, and optimize their marketing efforts.

Marketing AI 182

Marketing AI Paid Content Social Media Social Marketing 182

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well.

Planning 118

Planning Paid Search Agency Advertising Agencies Peer-to-peer 118

Marketing Insider Group

SEPTEMBER 3, 2024

In this guide, we’ll explore some ways that your nonprofit can leverage digital marketing strategies to engage and inspire the next generation of supporters. Craft visually appealing photos and videos to share on your account’s main feed and use hashtags and influencer marketing to boost visibility. Leverage social media platforms.

Webinar Metrics 182

Webinar Metrics Marketing Strategy Marketing & Strategy Paid Search Agency 182

Single Grain

APRIL 11, 2025

Enterprises face unique challenges when implementing account-based marketing (ABM) strategies on LinkedIn. While LinkedIn offers the potential to convert high-value accounts, demonstrating clear return on investment (ROI) often proves challenging due to complex buying cycles and multiple stakeholders. This is where Karrot.ai

Enterprise Management 52

Enterprise Management Account Based Marketing ABM Multi-Touch Attribution 52

Tomorrow People

OCTOBER 21, 2024

Account-based marketing, when done right, has proven itself to be a leading strategy for driving revenue. According to the ABM Leadership Alliance, 87% of marketers report higher ROI with ABM than with other marketing approaches. But here’s the catch: ABM works best when marketing and sales are aligned.

Account Based Marketing 156

Account Based Marketing ABM Work Management Marketing Management 156

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. In 2023, 13 million U.S.

Trust Marketing 138

Trust Marketing Search Marketing Marketing AI Privacy 138

Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are the top areas I should focus on to improve marketing operations? Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1.

Marketing Budget 111

Marketing Budget Marketing Automation Services Allocation Work Management 111

Act-On

SEPTEMBER 16, 2024

Many marketing leaders ask themselves this question as they stare at Excel spreadsheets filled with budgetary numbers: Are my martech tools worth what I’m paying for? Tools promising to revolutionize the way we work have flooded the market, and companies eagerly jumped on board, often without fully considering the long-term costs.

Budget Programs 130

Budget Programs Marketing Automation Services Eloqua Marketing Proposals 130

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. From my perspective, demand generation meant educating decision-makers about the solutions tangible ROI benefits.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers.

Advertising Agencies 118

Advertising Agencies Marketing Automation Services Barriers Marketing Management 118

Act-On

SEPTEMBER 16, 2024

And even fewer marketers can bear the idea of making changes to their key martech platforms, especially when it comes to something as integral as a marketing automation platform. If your marketing efforts are feeling sluggish, or you’re struggling to get the results you need, your martech platform could be part of the problem.

Marketing Automation Services 147

Marketing Automation Services Marketing Budget Work Management Budget Programs 147

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Tomorrow People

SEPTEMBER 2, 2024

You might notice that many product marketers tend to focus heavily on product launches. Your product’s initial launch helps set the stage, but it’s the ongoing engagement that cements your place in the market. The last thing you’d want to do after releasing your product is to go silent on all your marketing channels!

Webinar Metrics 156

Webinar Metrics Product Marketing & Strategy Marketing Automation Services 156

B2BMarketing.net

MARCH 20, 2025

Theres been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. Measurable ROI includes both engagement metrics and direct business outcomes, with some campaigns reporting specific revenue attribution.

Allocation 121

Allocation B2B Thought Leadership B2B Marketing Thought Leadership 121

Act-On

APRIL 18, 2025

Comparing two of the biggest names in marketing automation means finding a lot more similarities than differences. Pardot, now Salesforces Marketing Cloud Account Engagement, and Marketo, now Adobe Marketo Engage, are both legacy platforms acquired by tech behemoths. – Jeff H.,

Marketo 130

Marketo Marketing Automation Services Budget Programs Lead Scoring 130

chiefmartech

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. The second survey — the 2024 Martech Replacement Survey run by my good friends at MarTech.org — is one you can download the full report, free and ungated, now. More details to follow.

API 115

API Paid Search Agency Peer-to-peer Companies 115

Act-On

AUGUST 9, 2024

Marketing works hard to deliver them, which is why it’s so discouraging to hear things like: We need more leads from marketing… We’re spending way too much time chasing down leads who aren’t ready to buy… Our sales targets are unrealistic, given the quality of the leads we’re getting… And it’s not from a lack of trying.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation CRM Lead Ranking 130