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B2B Marketing Measurement and Buyer Behavior – 12 Findings from Demand Gen Reports

Webbiquity

“Uncertainty,” “turbulence,” and “tight economic times” are among the top terms impacting decision making for both B2B marketers and buyers. How is marketing measurement changing in response to these challenges? Here are a dozen key findings from these two enlightening reports.

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Understanding HubSpot’s Multi-Touch Attribution Reporting

SmartBug Media

With attribution, you can use visualizations to demonstrate the thought process behind business decisions. Attribution plays a key role for marketing teams, in particular. In the past, marketers wanted to show one touchpoint, such as the first or last touch, as the basis for demonstrating value. Last touch.

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Multi-Touch Attribution and Models: A Complete Guide

Hubspot

Rather, conversions and sales often stem from a mix of interactions via a variety of sources such as blog articles, social media posts, webinars, in-person events, conversations with reps, content on your website, email marketing campaigns, and more. Multi-touch attribution takes this a step further. Let’s get started.

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5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution

SmartBug Media

As more SaaS companies are using multi-touch attribution to smarten up their sales and marketing efforts, they rely on tools and technology to get the job done. The problem is that there are a ton of different multi-touch attribution tools and services out there.

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Using Multi-touch Marketing Attribution to Track End-to-End ROI

Sharpspring

Good marketers run multiple, parallel campaigns to meet business goals. Great marketers make sure those campaigns are ROI-positive efforts they can rely on. There have been many blogs written over the years pointing to the complexity of marketing attribution and the reasons why a multi-touch approach is underutilized by marketers.

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3 Tips for Properly Analyzing HubSpot’s Multi-Touch Attribution Reporting

SmartBug Media

Which of your marketing activities generates the most revenue? Nonetheless, I’ve noticed a few areas where marketers experience confusion in analyzing their reports. Follow these tips and you’ll be an attribution reporting pro in no time. Choose the Data Dimension That Suits Your Reporting Needs.

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Why is Multi-Touch Attribution Right for You in 2020 and Beyond?

Oktopost

Believe it or not, over a third ( 34.1% ) of businesses admit they don’t use any attribution model to measure marketing performance. Simultaneously, only 13% of B2B marketers consider the impact measurement and tracking capabilities of their business excellent , with 40% describing their business as “needing improvement.”