Marketing Insider Group

NOVEMBER 5, 2024

Crafting a strong PPC keyword strategy will help you drive targeted traffic, increase conversions, and optimize advertising budgets. Understanding the role of keywords in PPC advertising helps marketers create highly targeted campaigns that generate measurable results. Conduct Keyword Research Start with thorough keyword research.

PPC 282

PPC Keywords Cost Per Click Advertisements 282

WordAgents

MAY 21, 2025

Content production, performance tracking, and paid campaigns all require time, skill, and tools. Lets compare the real demands of each setup, so decision-makers can align budgets, timelines, and expectations before committing. Cost Structure Breakdown Budgets often shape how businesses approach social media.

Enterprise Management 195

Enterprise Management Work Management Social Media Marketing Management 195

Marketing Insider Group

AUGUST 5, 2024

At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. In fact, businesses that use data-driven marketing are 6x more likely to be profitable year-over-year.

Cost Per Click 317

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 317

Marketing Insider Group

AUGUST 6, 2024

Traditional paid media can be frustrating and expensive, often leaving marketers wondering if their efforts are worth it. Using advanced tools like Zemanta can significantly reduce costs and improve click-through rates, driving better results than traditional methods. Other popular tools include Google Ads and Facebook Ads Manager.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Automation 312

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. 7 More Essential B2B SEO tools 1.

Budget Programs 137

Budget Programs Enterprise Management CMS Development SEO 137

Marketing Insider Group

AUGUST 14, 2024

Social media is a cornerstone for business growth and customer engagement, making it a vital tool for businesses of all sizes. Quick Takeaways Social media subscriptions provide access to advanced analytics and marketing tools, offering businesses deeper insights into audience behavior and more effective advertising options.

Paid Content 319

Paid Content Social Media Media Lead Ranking 319

Act-On

SEPTEMBER 16, 2024

Many marketing leaders ask themselves this question as they stare at Excel spreadsheets filled with budgetary numbers: Are my martech tools worth what I’m paying for? Tools promising to revolutionize the way we work have flooded the market, and companies eagerly jumped on board, often without fully considering the long-term costs.

Budget Programs 130

Budget Programs Marketing Automation Services Eloqua Marketing Proposals 130

Marketing Insider Group

JANUARY 13, 2025

Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement. Fortunately, you can use an agency to make the job easier.

Paid Search Agency 307

Paid Search Agency Advertising Agencies Ad Agencies CRM 307

Martech

NOVEMBER 25, 2024

Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. Martech budgets experienced the steepest cuts , reflecting a shift in control from CMOs to other enterprise leaders like IT and CFOs. MailChimp), transactional systems (e.g.,

Budget Programs 119

Budget Programs Enterprise Management Marketing Automation Services Work Management 119

Webbiquity

NOVEMBER 19, 2024

What’s the most important attribute for success in B2B influencer marketing? How are budgets changing? Which tactics are used to differentiate the most successful B2B influencer marketing programs? What’s the leading influencer marketing trend for the coming year? The key to success? ” Why?

B2B Marketing 183

B2B Marketing Trends Planning B2B 183

Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Marketers today are under intense pressure to connect each dollar spent to real business results. But in 2025, smart marketers recognize that these numbers can be misleading.

Top of Funnel 194

Top of Funnel Marketing AI ROI Multi-Touch Attribution 194

Trade Press Services Newsletter

DECEMBER 5, 2024

From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. Sign up to receive the industry’s best B2B marketing content.

Marketing AI 247

Marketing AI B2B Marketing Planning B2B Thought Leadership 247

WordAgents

JUNE 17, 2025

Most businesses working with a social marketing agency don’t realize how much insight they’ve already paid for. Marketing platforms move fast. Trying to reverse-engineer your own audience without help eats up budget and time. An agency tuned into your market has already spotted the patterns. Act on their data instead.

Paid Search Agency 195

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 195

WordAgents

JUNE 24, 2025

What Social Media ROI Actually Means Social media ROI refers to the value a business receives from its social media marketing investments. ROI helps decision-makers see if social media efforts support business goals or waste budget. Why Social Media ROI Matters Marketing teams face more pressure than ever to prove results.

Social Media 195

Social Media ROI Practices Media 195

Webbiquity

AUGUST 28, 2024

If your budget is tight or an event isn’t quite a direct hit, at least send a couple of sales people to walk the floor and strike up conversations. It may be that you look into supplier compliance monitoring and reporting , so you can keep track of all your deliveries. Be Visible Online visibility is crucial.

Brand Identity 286

Brand Identity Branding B2B Thought Leadership Work Management 286

Trade Press Services

DECEMBER 16, 2024

Relying on outdated strategies and manual processes can leave your marketing efforts falling short. The right tools arent just nice to havetheyre essential for staying competitive, especially in todays fast-paced and rapidly changing marketplace. A tool is only valuable if it directly supports your current objectives.

Budget Programs 94

Budget Programs B2B Marketing Enterprise Management Tools 94

Vision Edge Marketing

SEPTEMBER 17, 2024

If you have a board of directors (BOD), especially a director with customer-centric Marketing expertise, there are six ways that body can help you with the process. Findings from the Business Agility report note organizational silos among the top 10 impediments to agility.

Process 325

Process Allocation Ad Building Loyalty 325

Marketing Insider Group

MARCH 3, 2025

Thats a lot of work for sales and marketing departments , which is why a customer relationship management (CRM) tool is a must-have for any company serious about building a loyal client base. With the right tool, companies can connect with customers and reduce churn rates. And thats another thing a CRM solution can help with.

Enterprise Management 130

Enterprise Management Budget Programs Work Management CRM 130

Stevens & Tate

DECEMBER 24, 2024

AI is revolutionizing digital marketing, and Facebook Ad Manager, backed by Meta AI innovations, is at the forefront of this transformation. With advanced AI tools, Facebook is enabling B2B marketers to enhance campaign management, improve ad creative and achieve better results. Also Read Do You Know Your AIQ?

Budget Programs 98

Budget Programs Facebook Allocation B2B Marketing 98

Marketing Insider Group

MAY 12, 2025

With so many moving parts from keywords to landing pages even small missteps can drain your budget. Negative keywords are just as valuable as your target keywords they protect your budget. Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. Image source 2. Video source 4.

PPC 257

PPC Advertising Agencies ROI Advertisements 257

CMSWire

JUNE 30, 2025

The Gist The budget paradox: Marketing budgets flatlined at 7.7% of company revenue while teams face pressure to invest more in advanced analytics capabilities within hard budget constraints. The Gist The budget paradox: Marketing budgets flatlined at 7.7% We've got you covered.

Marketing AI 70

Marketing AI Budget Programs Sitefinity Marketing Budget 70

SEMrush

MAY 30, 2025

Create free account Semrush Blog Marketing AI 9 Best AI Copywriting Tools (Free & Paid) Author: Rachel Handley 7 min read May 30, 2025 Contributors: Cecilia Meis and Tushar Pol Table of contents AI copywriting tools use artificial intelligence (AI) to generate written content for marketing purposes.

Copywriting 95

Copywriting Marketing AI Budget Programs Tools 95

Martech

MAY 13, 2025

Generative AI is no longer an exciting new tech for marketers it’s a core part of the toolkit. ” Companies need to take a thoughtful, strategic and responsible approach to using these tools to make a real business impact and maintain brand integrity. Early on, marketers were mostly chasing efficiency and speed.

Budget Programs 120

Budget Programs Tools Planning Paid Search Agency 120

Marketing Insider Group

NOVEMBER 20, 2024

It’s a useful digital marketing tool because it offers a direct line to potential customers. Ahrefs reports that over 96.5% Quick Takeaways Avoid targeting the wrong audience by defining a clear buyer persona and using ad platform tools to reach the right audience. The result is low engagement and poor results.

Cost per Acquisition 167

Cost per Acquisition Media Budget Programs Buyer Personas 167

Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are the top areas I should focus on to improve marketing operations? Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1.

Marketing Budget 114

Marketing Budget Marketing Automation Services Allocation Work Management 114

SEMrush

JUNE 19, 2025

Create free account Semrush Blog Marketing Competitor Intelligence & Research 16 Best Competitor Monitoring Tools & How to Use Them Author: Boris Mustapic 17 min read Jun 19, 2025 Table of contents Analyzing your competitors is crucial for understanding how to beat them. What Are Competitor Monitoring Tools?

Paid Content 86

Paid Content Budget Programs Paid Search Agency Tools 86

Ivan Guzenko - Forbes

JUNE 16, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced (..)

Digital Transformation 104

Digital Transformation Forecasting Enterprise Management Digital Asset Management 104

Computer Market Research

JULY 9, 2025

And that starts with adopting the right supply chain software. From raw material sourcing to partner inventory visibility, modern supply chain tools give manufacturers the real-time insights and automation they need to navigate volatility and grow with confidence. What Is Supply Chain Software?

Budget Programs 133

Budget Programs Work Management Marketing Management Software 133

WordAgents

APRIL 10, 2025

B2B companies often face a budget split: invest in SEO content marketing or run paid ads to fill the pipeline fast. The long sales cycles in B2B raise the stakes because bad calls on lead gen cost more than just budget. Campaigns need daily budget allocations, copywriting, design, and A/B testing.

Cost per Acquisition 195

Cost per Acquisition Paid Search Agency Cost per Lead SEO 195

Marketing Insider Group

FEBRUARY 17, 2025

Image Source Unlike short-tail keywords, which are broad and highly competitive, long-tail keywords cater to niche markets, aligning closely with user intent. Embryo reports that long-tail keywords are 36% more likely to convert than shorter ones, making them worthy of your attention.

Long Tail Marketing 251

Long Tail Marketing Keywords SEO Marketing & Strategy 251

Zoominfo

JUNE 20, 2025

No matter how tight your go-to-market strategy or how skilled your sales team, one hard truth remains: it’s nearly impossible to reach scale in B2B by relying purely on inbound tactics. B2B contact database platforms are software solutions that provide access to comprehensive and up-to-date information about businesses and their contacts.

Contacts 130

Contacts Zoominfo Deliverability B2B 130

Vision Edge Marketing

APRIL 15, 2025

This allows them to support strategy development and make faster, fact-based decisionscritical for driving innovation, excelling at meeting customer expectations, and remaining relevant in the market. They use a budget plan that they update once per year, using financial reports that are already a month old.

Enterprise Management 244

Enterprise Management Work Management Lead Ranking Marketing Management 244

SEMrush

JUNE 12, 2025

Create free account Semrush Blog SEO General SEO 7 Content Editing Tools Recommended by Our Editors Author: Rachel Handley 7 min read Jun 12, 2025 Contributors: Alex Lindley , Christine Skopec , and Cecilia Meis Table of contents Content editing tools can quickly improve your or your teammates’ writing and boost content results.

CMS Development 94

CMS Development Budget Programs Marketing AI Tools 94

Sprout Social

SEPTEMBER 12, 2024

We’ll also share content creation tools you can use to support your creativity. In The 2024 Social Media Content Strategy Report, we surveyed over 4,500 consumers in the US, UK, Canada, Australia and Ireland to learn more about what consumers want from brands across various social networks. What is content creation in social media?

Social Media 135

Social Media Work Management Marketing Management Marketing AI 135

Martech

OCTOBER 23, 2024

Marketers have been walking this tight rope for nearly two decades at this point, but we’ve finally reached an inflection point; companies who don’t provide a personalized experience will fall behind those that do. 40% say they have difficulty scaling their program. 39% say they struggle to implement the program in real-time.

Allocation 121

Allocation Personalization Optimization Budget Programs 121

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

Budget Programs 127

Budget Programs Marketing Budget Paid Search Agency Advertising Agencies 127

Marketing Insider Group

FEBRUARY 18, 2025

In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. Juggling data, ad performance, audience targeting, and budgeting across channels like Google Ads, Facebook, LinkedIn, and TikTok can be overwhelming. CRMs with built-in automation tools remove much of this burden.

Work Management 162

Work Management CRM Marketing Management Allocation 162