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Using Content Marketing Automation For Personalization

Litmus

Using content marketing automation for personalization shouldn’t be a challenge. By using existing technology, such as product feeds , marketers can easily achieve automated emails without having to do any heavy lifting (or hours of coding!). There are plenty of questions people have about automating content.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. The tool uses generative AI-powered natural language prompts to design, build, and customize ecommerce sites and pages more quickly.

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Sitecore confirms full integration of products from last year’s acquisitions

Martech

billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever , headless e-commerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. Get the daily newsletter digital marketers rely on.

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7 Reasons Why Marketing Automation Projects Fail

LeadSloth

Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. It is often positioned as something that will solve all your marketing problems for a couple of thousand dollars per month.

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Is your personalization for your visitors… or for you?

Biznology

Explicit data often doesn’t feel like merchandising because you’re simply reflecting the best product for their particular needs based on what they’ve told you. Explicit : Explicit data reflects what individuals have told you about themselves. Maybe you bought syndicated research or you have first-party information that human beings gave you.

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Digital Meets Physical, Chinese New Year Campaigns & Digital Advertising Trends: Martech Essentials in Jan. 2020

Martech Advisor

We start with the creative innovation of two brands, at the intersection of the physical and digital, which provides fodder for marketing inspiration. Dating App Launches Merchandise Store to Celebrate Finding a Match. Dating app Hinge launched an online merchandise store called the Hingie Shop.

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Keeping up with ABM: tips from the FlipMyFunnel conference

Biznology

It’s clear that B2B marketing has been revolutionized by technology—from the Internet itself, to the myriad (nearly 7,000 ) martech point solutions available these days. While speeding up the process, marketing automation can unfortunately make us less effective. “ Don’t hide behind the technology ,” said Vajre.