Parse.ly

SEPTEMBER 26, 2022

Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Our experts are happy to share our understanding of the market with you, free of charge. Google Analytics — the most popular web analytics tool. Talk to an expert.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 310

Social Media Social Marketing Planning Tips 310

Webbiquity

JANUARY 28, 2022

Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? Web Traffic. One of the most critical KPIs your PR department should be tracking is web traffic. Image credit: George Morina from Pexels. Media Coverage.

PR 252

PR Paid Search Agency Marketing Analytics Tools SERP 252

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. Fortunately, there are workarounds and our friends at Google have created a nifty little tool to help us: Urchin Tracking Module (UTM) codes.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Filter Social Media Traffic.

Marketing Analytics Tools 147

Marketing Analytics Tools Social Media Marketing Report Analytics 147

Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter?

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

illumin

SEPTEMBER 20, 2023

Data attribution is critical for marketers looking to understand the full impact of their campaigns. With that being said, what is data attribution and how does it help marketers make informed decisions? This means associating sales leads back to any and all marketing activities and touch points that brought them into the fold.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

KoMarketing Associates

OCTOBER 23, 2014

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Below are three of my favorite uses for custom reports in Google Analytics.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. Networking.

Twitter 109

Twitter Marketing Strategy Marketing & Strategy Tips 109

Martech Advisor

JANUARY 21, 2020

Google Analytics’ ‘Ask Analytics Intelligence’, enables users to ask questions in natural language to get results via the search bar. Businesses rely largely on Google Analytics (GA) for its powerful web reporting capabilities. Learn More: What Is Marketing Analytics?

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Google Traffic 55

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Scoop.it

JANUARY 19, 2023

Did your website’s organic traffic suddenly take a nosedive? Perhaps you were slowly losing traffic, but you didn’t notice. Keep reading as we discuss the most common reasons for a sudden drop in website traffic and how you can fix them. Why is organic traffic important? Don’t panic.

Traffic 91

Traffic Organization CTR Lead Scoring 91

SmartBug Media

AUGUST 5, 2019

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources. Direct Traffic.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. It’s easier than you think.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. They can’t determine how to attract more of the traffic or whether it’s even meaningful without knowing where it comes from. Dark Social.

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? You need to do SEO audits regularly in order to grow your organic search traffic. Without enough traffic, the rest of your digital marketing and sales funnel is useless. Google Analytics. Google Search Console.

Traffic 74

Traffic SEO Long Tail Marketing Lead Scoring 74

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Parse.ly

APRIL 6, 2020

Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Google Analytics — the most popular web analytics tool. Many businesses start with Google Analytics. It’s the most popular solution for web analytics.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Marketing Insider Group

AUGUST 11, 2023

It can also enhance various aspects of business operations and marketing, when used efficiently. Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. For example, do you know where your website traffic and leads comes from ?

Social Networks 179

Social Networks Business Work Management Social Media 179

EMagine B2B Blog

DECEMBER 3, 2014

The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. Unfortunately, misunderstandings of direct traffic make it hard for many marketers to accurately utilize their website traffic data to make meaningful insights and decisions.

Marketing Analytics Tools 40

Marketing Analytics Tools Traffic Analytics Google 40

Optinmonster

JULY 28, 2022

Are you wondering how to track marketing campaigns to see what’s actually working? It’s critical to understand just how well your marketing campaigns are converting. In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Optinmonster

AUGUST 23, 2023

Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. Whether you’re a seasoned marketer or a business owner looking to dive into the world of content, understanding the latest trends and numbers is crucial.

Statistics 76

Statistics Content Marketing Marketing Analytics Tools Lead Scoring 76

Webbiquity

OCTOBER 9, 2018

Here are four areas where your business can benefit from using personalization in your digital marketing. Personalization in Email Marketing. For more guidance on effective email marketing and personalization, check out these email marketing tools and other posts here on email marketing best practices.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. You should drive more B2B traffic to your content, which can increase your subscriber’s list.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Scoop.it

FEBRUARY 1, 2024

Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Creating awesome content can be quite tough. So, how is one to choose?

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Marketing Graham

MAY 14, 2020

If you have looked at Google Analytics and been disheartened by the volume of traffic your website gets from social media, don’t despair. I too have been disappointed by the volume of traffic, especially when I consider the amount of time I devote to this channel. Shocking stats on social media traffic.

Social Media 52

Social Media Traffic Media Multi-Channel 52

Biznology

MARCH 23, 2012

The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Google is offering marketers who use their analytics offerings that chance and it is great.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online. It noted that “visitors from Google and Twitter spent 1.3x

Marketing Automation Services 224

Marketing Automation Services Analytics Tools Correlation 224

Webbiquity

MARCH 5, 2020

Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. crawling and indexing optimizations) and the wider KPIs from the rest of your marketing team (e.g. organic visibility, traffic acquisition, revenue, etc). Indexing considerations.

SEO 313

SEO Google Ad Building Marketing Analytics Tools 313

Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). Today, we’ll look at GA4 vs Universal Analytics—specifically as it relates to email marketing. What is Google Analytics 4?

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Channel Specific Monitoring and Traffic Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

APRIL 20, 2017

A small business can gain insight into customer behavior and buying preferences which can improve marketing communication. Offering to send coupons to website visitors or emailing new deals are common strategies for converting web traffic to customers. One of the best ways to get this data is Google Analytics.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

ClearVoice

MARCH 26, 2024

That’s where your marketing program’s key performance indicators (KPIs) come in. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. To keep your KPIs manageable, here are the most important figures to watch in different areas.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52