Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term.

Webinar Metrics 101

Webinar Metrics Tips Marketing AI Social Media 101

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This could be via your social media channels, website, in-store, during events or with your customer care team. By giving them something they want, you make customers feel like they are important and their opinions matter.

Work Management 109

Work Management Marketing AI Brand Identity Branding 109

Martech

MAY 10, 2023

Being a marketing leader is arguably one of the hardest jobs right now. You’re expected to achieve aggressive targets in an unrealistic timeframe on a limited budget with a small and often inexperienced team overwhelmed with demands. Some of these are the same challenges marketers have faced forever.

Marketing Budget 114

Marketing Budget Work Management Paid Search Agency Marketing Management 114

Animalz blog

DECEMBER 14, 2023

Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. Anyone who’s seen people sharing their Spotify Wrapped will know that Spotify is the master of leveraging product data for marketing purposes. Instead, these resources go to rot in digital archives.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Outgrow

APRIL 8, 2024

Feedback forms are tools designed to collect opinions and insights from individuals about a particular product, service, experience, or event. Customer Support Feedback Forms For businesses providing customer support services, these feedback forms help assess the quality of interactions between customers and support teams.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Zoominfo

FEBRUARY 17, 2020

Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. This may include traditional support channels like email, chatbots, and so on.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Webbiquity

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. Affiliate sales support independent publishing Sentiment analysis gives an in-depth insight into what the customer expects from your brand, product, or industry.

Customer Satisfaction 150

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 150

Zoominfo

AUGUST 29, 2018

Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. This may include traditional support channels like email, chatbots, and so on.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Webbiquity

JUNE 11, 2022

The company can support them by signing them up for the appropriate cybersecurity courses. Habitual changes should be further supported by habitual changes. Sadly, the negativity caused by problematic staff members may affect their colleagues as well as client opinions. Conversely, getting it wrong can cost you dearly.

Work Management 137

Work Management Marketing Management Phishing Terms and Conditions 137

Only B2B

AUGUST 22, 2022

Are you a B2B business owner seeking for strategies to increase customer loyalty and retention? Would you like to learn more about the preferences and problems of your target market? Wouldn’t it be amazing if you could also acquire a better understanding of your competitors’ target market? Let’s get going.

Paid Search Agency 116

Paid Search Agency Ideal Customer Profiles Cross-Selling Marketing & Strategy 116

Optinmonster

MARCH 21, 2024

Customer experience is one of the top factors in gaining new customers and building brand loyalty. Customer feedback is any information that a company collects from customers about their experiences and opinions. Customer feedback is also a powerful resource for your digital marketing strategy.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

ClickDimensions

APRIL 27, 2023

Once you know who your target market is, you can interact with them through advertising initiatives such as PPC. You may also reach out to your customers through social media and through word-of-mouth marketing. Testimonials and friends’ and families’ words and opinions become very important in this stage.

Word of Mouth 97

Word of Mouth Lead Ranking Loyalty Paid Search Agency 97

Sprout Social

NOVEMBER 8, 2023

Customer sentiment analysis is a facet of AI marketing that involves understanding how customers think and feel about your products, services or business. It helps you understand the nuances of emotion that drive satisfaction, loyalty and advocacy. Why do you need to analyze customer sentiment? Unhappy customers leave bad reviews.

Work Management 106

Work Management Marketing Management Customer Satisfaction Analysis 106

Navigate the Channel

MARCH 13, 2023

And, if you don’t know what drives satisfied customers, you can’t create customer loyalty. If the HubSpot advice wasn’t enough to convince you, think of it this way: When you run a B2B company, you need feedback from customers to meet your business and marketing goals. Feedback goes far beyond just opinion.

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Martech

FEBRUARY 5, 2024

Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. 8 reasons why brands send surveys and review requests Marketers are probably more curious to learn what other people are thinking than anybody else in your company.

Ideal Customer Profiles 133

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 133

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

JANUARY 3, 2023

It’s a tool for customer service and nurturing loyalty. So, you need to leverage other departments to support the end-to-end customer experience. Think about it: Every team in your company is full of experts. The benefits of cross-team collaboration. Customer support can fix problems before they escalate.

Social Media 119

Social Media Work Management Marketing Management Media 119

nDash

JULY 12, 2022

What does this mean for challenging your content marketing team to be consistent? When it comes to content marketing, consistency is what builds trust between a brand and its audience. Here is a look at how you can bring consistency to your content marketing strategy this year. The average blog post takes about 3.5

Content Marketing 52

Content Marketing Work Management Planning Marketing Management 52

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 88

Sales Management ROI Planning Work Management 88

Marketing Insider Group

NOVEMBER 4, 2019

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups.

Enterprise Management 146

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 146

Marketing Craftmanship

OCTOBER 22, 2019

But this apparent anomaly in client sentiment is supported by many real life examples. Here are a four ways to improve your firm’s client communication strategy: Stop Guessing About What Clients Think: One of the most obvious yet overlooked ways to strengthen communication with clients is to ask them for their opinion.

Ad brokers 127

Ad brokers Opinions Marketing Management Loyalty 127

B2BMarketing.net

MAY 13, 2024

So, marketer, you have this terrific, game-changing idea that in 2024, your business really needs to devote a good deal of time, budget and resources to strengthening, even repositioning, your corporate brand. You are sure this is the direction to take to differentiate your business, gain customer loyalty and grow SOM.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Kevin Indig

AUGUST 7, 2023

But, marketers can apply it to content and campaigns. 📖 Context: Consistency creates familiarity , which - paired with a good experience - leads to trust. If that trust isn’t violated or diminished, it leads to brand loyalty - the holy grail of brand growth! We think advertising and a great product are the only ways.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Personalization: Personalized interactions enhance customer satisfaction and loyalty. Understanding customer preferences and behaviors allows you to tailor your offerings, marketing messages, and customer experiences to individual needs.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Sprout Social

NOVEMBER 3, 2022

For some, quiet quitting means putting in 40 hours and clocking out—for others, extreme cynicism and completely withdrawing from their team. As quiet quitting progresses (and ripples across frustrated teams), employees will form cynical opinions of the company. Do your direct reports feel supported? saraisthreads.

Work Management 94

Work Management Marketing Management Paid Search Agency Lead Ranking 94

Biznology

JUNE 1, 2018

And those 3 constituencies have their own opinions on which should come first. Bring together a group of customer employees who directly use your service, make them part of your development team and allow them to suggest, rank and participate in the execution of your projects. How to decide? Proven approaches to prioritization.

Digital Transformation 197

Digital Transformation Comparison Budget Programs Opinions 197

Sprout Social

DECEMBER 5, 2022

In my opinion, social media’s top pro is the ability to connect organically with your audience and customer base.”. Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”.

Social Media 139

Social Media Media Privacy Transparency 139

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media 71

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 71

Litmus

JUNE 22, 2020

Scott Stratten, president of UnMarketing , joined us to talk about humanizing your messaging during global unrest, staying true to the needs of your customers, and the disconnect between management teams and marketers on what makes sense to monitor in their email sends. Use the unique voices and opinions of your employees.

Work Management 80

Work Management Opinions Marketing Management Clickthrough 80

Navigate the Channel

AUGUST 24, 2023

Although part of the preference is in reaction to being forced online during the pandemic, the statistics support the growth of interactive content. RELATED: Don’t Let Your Company Make These Content Marketing Mistakes! Second, you may not have the team to create and support it. First, it can be a budget-buster.

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

Sprout Social

MAY 19, 2021

Every time you reply to a customer on social, you’re actively demonstrating that you care about their opinions and feedback. This rich source of new information can improve marketing messaging, surface industry trends and make a substantial impact on your business. Acknowledgment goes a long way toward strengthening brand loyalty.

Ideal Customer Profiles 134

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 134

B2B Marketing Directions

JANUARY 29, 2022

Source: Shutterstock Will purpose marketing (a/k/a purpose-led marketing and purpose-driven marketing) drive increased customer loyalty, improve customer acquisition and speed revenue growth? The current popularity of purpose marketing has resulted from a growing interest in corporate social responsibility (CSR).

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98

Zoominfo

OCTOBER 25, 2019

Furthermore, research shows consumers are more likely to support a company that takes steps towards decreasing their environmental impact ( source ). Now, let’s say the same energy company partners with an environmental nonprofit to help support local environmental cleanup programs and fund clean energy initiatives. Philanthropy.

Ethics 174

Ethics Lead Ranking Resource Management Paid Search Agency 174

Bannerflow

AUGUST 19, 2020

We spoke to Marketing Technology Manager, at Elkjøp Nordic, Thomas Sourour, about spearheading the company’s move to an in-house marketing strategy. Headquartered in Oslo, Norway, specific marketing functions are performed both centrally and regionally – making it a complex operation. Making in-house a success across countries.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Planning Work Management 98

Canadian Marketing Association

OCTOBER 19, 2018

The CMA is preparing to release a guide to provide Canadian marketers with the information and insights they need to comply with the new federal cannabis legislation. Learn more and check out NLogic’s latest survey results on Canadian’s support of legalization. It will be updated as regulations evolve.

Activities 48

Activities Paid Search Agency Advertising Agencies Loyalty 48

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 89

Analysis Marketing AI Examples SWOT 89

Valasys

OCTOBER 9, 2023

B2B customer service often involves long-term, high-value relationships with knowledgeable clients that require technical and consultative support. 10 Top Techniques to Improve B2B Customer Service Here are some of the most result-driven ways you can retain your customers and boost customer loyalty. So, ask for feedback.

Service 52

Service B2B Best Practices Paid Search Agency 52