Act-On

FEBRUARY 1, 2024

When it comes to email marketing tips, there are a few things that we have all been told to do. Email marketers have strong opinions on these questions. Click to read Email Marketing Myths Debunk’d After extensive tests, see what we uncovered. When’s the best time to send an email? Take a look!

Email Marketing 130

Email Marketing Opinions Marketing Design 130

ViewPoint

SEPTEMBER 24, 2013

Next, I reached out to my Power Opinions team (PowerViews alumni) to find out what they thought about BANT. Ginger Conlon (Editor-in-Chief, Direct Marketing News). "I I believe that this is market dependent. If the right person has the right pain and is in your target market, work the deal.". Think: lead nurturing.

Opinions 120

Opinions Sales Qualified Leads Lead Scoring Lead Ranking 120

ClearVoice

FEBRUARY 9, 2022

With the constant barrage of news and opinions on social media, it can be challenging for brands to know whether — and how — to speak up about controversial topics. How can your brand voice an opinion on something controversial without alienating your audience? How you voice your opinion is essential. Personalize your views.

Opinions 64

Opinions Brand Identity Branding Paid Search Agency 64

Trade Press Services Newsletter

FEBRUARY 1, 2024

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .” Get back to basics.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Guest post by Chris Tweten. Similarity.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. And you’ll be able to show your clients you value their opinions and ongoing success, encouraging greater customer retention.

Marketing Strategy 343

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 343

Martech

NOVEMBER 15, 2023

Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. In your inbox.

Thought Leadership 131

Thought Leadership Work Management Marketing Management Opinions 131

Industrial Marketing Today

JANUARY 16, 2023

Marketing to engineers has always been a challenge. Fine-tune your industrial marketing armed with research findings and knowledge about how engineers and technical professionals make buying decisions. I’ve downloaded the 2023 State of Marketing to Engineers report published by TREW Marketing in partnership with GlobalSpec.

Opinions 158

Opinions Marketing Report Marketing Research 158

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Integrated B2B

OCTOBER 2, 2016

When the CEO of all too many B2B companies sits down to decide on the three- or five-year strategy, a select group of executives are typically asked to front up with factual data and strategic opinions: The Chief Financial Officer, the Chief Commercial Officer and the Chief Operations Officer. Perform market research. Track trends.

Opinions 53

Opinions CMO Paid Search Agency Social Media 53

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

Enterprise Management 260

Enterprise Management B2B Marketing Tools Marketing Management 260

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Personalization. In your inbox.

Marketing AI 114

Marketing AI Media Paid Search Agency Privacy 114

Marketing Insider Group

APRIL 6, 2021

With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways. This one’s a given.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Marketing Insider Group

OCTOBER 14, 2020

For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives. This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver a quantifiable return on investment. Culture is the new mandate for marketing.

Peer-to-peer 359

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 359

Content Standard

JULY 3, 2018

There’s even been a slew of articles in the marketing press— Content Standard included —about how brands lost their fear of controversy and got political in 2017, no doubt partially driven by the extreme political times we all find ourselves living in. These same visuals are also prominent features in E.ON’s marketing.

Opinions 58

Opinions Paid Search Agency Brand Identity Branding 58

SmartBug Media

JULY 4, 2023

In an increasingly competitive market, it is essential to maximize your brand’s impact however you can. One important way to do this is to have a comprehensive marketing and public relations (PR) strategy. The goals of inbound marketing are to build trust, establish credibility, and ultimately drive customer engagement and conversions.

PR 98

PR Planning Marketing Management Public Relations 98

Outgrow

MARCH 7, 2024

Likert Scale 101: A Comprehensive Guide for Every Marketer Ever come across a question where you can’t just stick with a plain yes or no? It helps us dive deeper into opinions and sentiments. A Likert scale is a simple rating tool used to measure users’ opinions. We’ve all been there! What Is a Likert Scale?

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Outgrow

MARCH 7, 2024

Likert Scale 101: A Comprehensive Guide for Every Marketer Ever come across a question where you can’t just stick with a plain yes or no? It helps us dive deeper into opinions and sentiments. A Likert scale is a simple rating tool used to measure users’ opinions. We’ve all been there! What Is a Likert Scale?

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

AccuData

FEBRUARY 13, 2021

The post Write My Opinion: What You Need to Know About Online therapy reviews appeared first on AccuData Integrated Marketing. Many students fall for fraudulent companies because they do not know what to look at. Following these tips will ensure that you do the right thing.

Opinions 40

Opinions Sample Paper Trust Marketing 40

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. The Importance of Email Personalization in Marketing. Benefits of personalizing your email marketing messages include: Higher open and click-through rates; Greater engagement with your email content; Increased conversion rate of prospects to buyers; and.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. How often does your marketing team produce content based on internal opinions or requests? The post Rethinking Marketing through Just-in-Time Content Operations appeared first on Skyword.

Top of Funnel 90

Top of Funnel Planning Content Buyer's Journey 90

Marketing Craftmanship

FEBRUARY 21, 2023

Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own ideas and opinions, those of a client, or of an individual within your organization. Branded Interviews serve as inherent 3rd party endorsements from credible opinion leaders. Hands down.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . What Is an Enterprise Marketing Strategy? Personalize at scale.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. Curious as to your opinion?”. How Should I Market to Purchased Lists? Click To Tweet.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? In the B2B space, we need real people to give their opinions and perspectives about challenges and solutions. No one wants to buy from an AI that hasn’t done the work or used the product.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Advertising Agencies 128

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 128

B2B Marketing Directions

APRIL 7, 2024

Good first impressions are also important for successful B2B marketing. Implications for Marketing As a B2B marketer, it's important to recognize that almost every content resource you publish has the potential to trigger (or contribute to) a halo effect or a horn effect.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Marketing Insider Group

AUGUST 28, 2017

Whether your business is in digital marketing starter kit mode or you have saturated the web with your brand’s presence already, you’re missing out if you aren’t using a content marketing strategy. The post 14 Reasons Your Business Desperately Needs a Content Marketing Strategy appeared first on Marketing Insider Group.

Marketing & Strategy 277

Marketing & Strategy Marketing Strategy Content Marketing Business 277

Navigate the Channel

DECEMBER 7, 2023

Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies and tactics. To stay on top of your game, you need to spice up your social media marketing. Should I collaborate with influencers in B2B marketing? Which social platform is most effective for B2B marketing?

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Adobe Experience Cloud Blog

JULY 18, 2013

Author: Paul Gillin Last summer I was talking to the marketing director at a company that makes a well-known desktop software product. The marketer was agape. Since then, a campaign to activate satisfied customers has nearly doubled the ratings and gotten the marketing effort back on track, at least to those target customers.

Opinions 48

Opinions Peer-to-peer Work Management B2B Thought Leadership 48

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Biznology

FEBRUARY 21, 2018

If you are an average marketer, you don’t likely feel responsible for the outbreak of fake news over the last few years. Tim Peter and I interviewed Jeff after he published a report from the Society for New Communications Research on marketers’ relationship to fake news. Jeff Pundyk thinks you should. Like this post?

Opinions 184

Opinions Marketing Report Ads Advertisements 184

Heinz Marketing

FEBRUARY 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally. in 2022.

Work Management 95

Work Management Marketing Management B2B Marketing B2B 95

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing AI 75

Marketing AI Communities Paid Search Agency Advertising Agencies 75

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 121

B2B Marketing B2B Planning B2B Thought Leadership 121