Martech

JANUARY 20, 2022

The firm says there are now more than 50 vendors in the AI content space. Although the vendors have large social and community followings, AIContentGen cannot yet estimate the number of locked-in customers. Wordhero has over 50 types of content in its toolbox, from Amazon product descriptions to video titles.

Lock-In 126

Lock-In Content Copywriting Vendors 126

Biznology

OCTOBER 23, 2017

Ad agencies specialize in buying a target demographic for a product (such as “who drinks Coca-Cola ?”). That will direct the economy’s production and growth, making people-first companies leaders of their industries. They can improve their lives and guide a digital economy in new ways that benefit them.

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

InsightSquared

OCTOBER 4, 2019

You need someone with “ops” in their title to lock that down in the CRM because otherwise, it throws off the whole organization’s forecasts and worse—it skews your perception of who actually buys. Segment by product line. If your product lines or business units are mutually exclusive, define a TAM for each. That’s bad.

Buy 174

Buy Paid Search Agency Account Based Marketing ABM 174

Customer Experience Matrix

APRIL 1, 2020

The index draws on trillions of Web visits tracked by Adobe systems to construct a digital consumer shopping basket tracking a mix of products including apparel, electronics, home and garden, computers, groceries, and more. Food and health products fell after an initial stock-up surge in mid-March. Canada, and United Kingdom.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Martech

NOVEMBER 17, 2022

The feature was announced at INBOUND22, where Nicholas Holland, general manager of Marketing Hub and VP of Product, said individual customer journeys can be fragmented and unpredictable, but you can see a clearer path if you track a similar group of customers. Customer journey analytics launched in beta. And let’s face it, they never match.

Enterprise Management 104

Enterprise Management Marketing Automation Services Work Management Lock-In 104

Martech

DECEMBER 23, 2022

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? New sellers climb aboard, hoping to capitalize on the vendor’s latest model and make bank. It’s a.NET CMS.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Industry CMS 107

SalesIntel

OCTOBER 25, 2023

No one wants to realize they’ve locked themselves into a bad contract or have wasted their budget. When choosing software vendors, it’s easy to default to picking the biggest player. Let’s go over why picking a data vendor is tricky and why SalesIntel could be the best fit for you.

Zoominfo 52

Zoominfo Ideal Customer Profiles Paid Search Agency Companies 52

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Heinz Marketing

SEPTEMBER 16, 2022

Obviously you want the biggest, most recognizable logos on your website as users of your genius product. To understand why, you have a call, and they state that procurement determined your company does not meet the compliance standards needed to be an approved vendor. By Tom Swanson , Engagement Manager at Heinz Marketing. “We

Enterprise Management 102

Enterprise Management Work Management Marketing Management Vendors 102

Martech

MAY 2, 2022

It’s becoming richer with each passing year, but still lies more on the product end of the product vs. platform spectrum, and — like all technologies — WordPress has at least as many weaknesses as strengths. ” “The site’s structure is too locked down.” WordPress is not for everyone. This is crazy!

Enterprise Management 93

Enterprise Management CMS Development Microsite Marketing Management 93

Navigate the Channel

MARCH 6, 2023

If you are a manufacturer of building products, your knowledge of public relations and its importance can make a difference in your success as a company. If you are a manufacturer of building products, your knowledge of public relations and its importance can make a difference in your success as a company. Are they the general public?

Public Relations 65

Public Relations Lock-In Work Management PR 65

Martech

NOVEMBER 11, 2022

B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). Estimated reading time: 7 minutes.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

ANNUITAS

OCTOBER 27, 2023

What is now ‘generally available’ in the platform amounts mainly to productivity improvements for go-to-market professionals, with embedded AI prompts that can automate or remove common steps in common GTM workflows — a tactical improvement to the platform. To move beyond core productivity gains (i.e.,

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Lead Forensics

APRIL 2, 2024

Explain how your product or service will save them money in the long run, increase efficiency, or generate new revenue streams. Demonstrate how your product solves a critical problem that will free up resources in other areas. “I don’t want to be locked into a contract.” Objections: Price & Budget 1.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Martech

DECEMBER 27, 2022

In 2022, digital experience platform (DXP) Sitecore expanded its composable offerings , which allow organizations like Cirque du Soleil to pick and choose among various digital ecosystems instead of committing to one vendor for all of their digital architecture. That’s because the customer will change.

Enterprise Management 96

Enterprise Management Digital Experience Platform Organization Marketing Management 96

Hubspot

JUNE 21, 2023

Prospect : “Well … there’s a section on our website with information for vendors.” Is ‘Vendor 101’ the right page?” Brush-offs are time savers — ways for prospects to get you off their back without much regard for what you‘re selling or how you’re selling it. That means learning to be disruptive. Easier said than done. Not so fast.

Vendors 72

Vendors Cross-Selling Lock-In Fulfillment 72

Salesforce Marketing Cloud

DECEMBER 5, 2023

The term cybersecurity brings to mind hackers huddled in dimly lit rooms, eyes glued to glowing screens, breaching digital fortresses and pilfering sensitive data. However, the reality of cybersecurity is far more complex and nuanced. While threats can indeed stem from cunning con artists, they also come from inadvertent employee errors.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Biznology

OCTOBER 16, 2017

Every vendor has a roadmap that maintains control over its users. Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Each user’s needs and wants will decide the unlimited world they live in, no matter which vendor’s devices they use. Lesson for leaders.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

LeanData

APRIL 11, 2023

Like the good friend who told you not to buy that boat, we’ve identified some pitfalls to avoid as you evaluate different vendors. With regards to lead management software, make sure your team will not have to rely on vendor support to build and maintain your automation process.

Marketing Management 52

Marketing Management Marketing Automation Services Lead Management Purchase 52

Martech

MAY 17, 2023

Ask your new vendor how other clients have handled their data migration needs. If your target date was based on a contract, negotiate with the vendor to see if you can extend the contract month-to-month to give you the time you need to fully execute your plan rather than get locked into a full-year renewal.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Tools 98

EveryoneSocial

JANUARY 28, 2020

Choosing the right vendor. Another area to get right, is having the right employee advocacy vendor in place. Ultimately, it comes down to things like preferences, budgets, product features and design, and the on-going support. But when selecting a vendor, you want to choose one that is designed for employee advocacy adoption.

Activities 126

Activities Enterprise Management Work Management Marketing Management 126

PureB2B

JUNE 23, 2022

The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers. With this set of common annoyances, what exactly are today’s B2B buyers looking for from their vendors? Read on to find out.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Content Standard

JULY 14, 2021

Each offers a unique set of product and service packages, industry specialties, and track records. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs. No two content marketing partners are alike.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Lead Forensics

APRIL 2, 2024

Explain how your product or service will save them money in the long run, increase efficiency, or generate new revenue streams. Demonstrate how your product solves a critical problem that will free up resources in other areas. “I don’t want to be locked into a contract.” Objections: Price & Budget 1.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

ClickZ

SEPTEMBER 16, 2020

Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. 30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. Non-existent or deficient business case.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. Thanks, guys.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

chiefmartech

JUNE 22, 2020

The large size of the marketing technology landscape stirs many emotions in the marketing community. Excitement. Frustration. Yes, anger. Just last week, I was hotly accused by someone on LinkedIn of stoking FUD — fear, uncertainty, and doubt — simply by publishing it. Those vehement reactions always surprise me. Physics is stubborn that way.

Work Management 105

Work Management Marketing Management Advertising Agencies Paid Search Agency 105

Salesforce Marketing Cloud

FEBRUARY 2, 2022

An era in which marketing and e-commerce teams are in lock-step alignment. Are we there yet? Marketers are so close to entering a golden age of data analytics and optimization. An era in which they can extend the value of data across their entire ecosystem. An era with stronger customer engagement across email and mobile.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

chiefmartech

JANUARY 25, 2022

It’s mostly a question of product prioritization: is building a great integration a feature investment worth making? As martech buyers tell martech sellers that it’s a factor their purchasing decision hinges upon, martech product managers respond by prioritizing integrations accordingly.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

The Customer

JANUARY 22, 2024

And in between are myriad “off campus” activations and panel discussions created by vendors to trade associations. And in between are myriad “off campus” activations and panel discussions created by vendors to trade associations. Pinterest Cocktail Event From left: Jeff Minsky, MediaWhiz, E.B.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

Aberdeen

APRIL 21, 2021

Our goal is to help businesses make more informed technology purchase decisions by providing data-backed, outcome-centric information,” said Mike Lock, Managing Director and Principal of Aberdeen Strategy & Research. Only a few performance marketing vendors are positioned to take this strategic approach.”. Meet the Analysts. .

Enterprise Management 52

Enterprise Management Research Marketing Management Marketing & Strategy 52

PureB2B

APRIL 26, 2022

The goal is to organize prospects through a lead qualification framework, which will help to prioritize all sorts of leads, namely: Unqualified leads: Unqualified leads meet a certain level of interest in a company’s services or products. The telltale signs of a PQL include creating a trial account or using a product’s free version.

In-market Buyers 62

In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads 62

chiefmartech

JUNE 12, 2017

Of course, not all of them are large-scale, foundational systems — many are more narrow products used by individuals or small teams. As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. The big revelation: the average enterprise uses 91 marketing cloud services.

Enterprise Management 88

Enterprise Management Marketing Management Service Budget Programs 88

Adobe Experience Cloud Blog

JULY 26, 2018

Analysts, vendors, and reporters told us that AI is the ‘next big thing,’ and we bought in. AI is a locked-and-loaded buzzword. Picture yourself as a prospector in 1859 drilling one of the first commercial oil wells in western Pennsylvania. You seek a dark, mysterious substance that can illuminate rooms at night. Sexily Undefined.

Marketing AI 92

Marketing AI Peer-to-peer Lock-In Vendors 92

Hubspot

JANUARY 26, 2021

To put it as bluntly as possible, it's essentially the underlying premise of a company saying, "We're going to keep the price of our product static at $15 per unit, regardless of inflation, changes in consumer demand, or any other potential macroeconomic shocks.". In those cases, wages tend to stay rigid or increase more than they go down.

Pricing 72

Pricing Price Lock-In Vendors 72

Martech

FEBRUARY 27, 2024

New vendors are emerging with AI-enabled applications; seemingly overnight we’ve seen an explosion in generative AI applications. This call to action extends beyond technology users to those organizations that support them including vendors, consultants, and research and advisory firms.

Enterprise Management 104

Enterprise Management Marketing Management Vendors Marketing AI 104

Madison Logic

MARCH 23, 2023

Lock up your data! Success or failure in account-based marketing (ABM) hinges on account prioritization. By focusing on high-value accounts you can create personalized experiences that foster long-lasting customer relationships. To do so, you need to know who these accounts are, who the decision-makers are, and what they care about.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52