Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Outgrow

JANUARY 11, 2021

20 Best Lead Generation Tools You Need to Try Out in 2021. Yet, we know of marketers who ace it and scale their businesses to new heights! They use some of the best lead generation tools to mine a stream of qualified leads. As marketers, we often miss out on the opportunity to convert our website traffic into leads.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Unbounce

MAY 16, 2023

There are countless channels: Twitter, Facebook, Instagram, Snapchat, TikTok, LinkedIn, just to name a few. Wanna learn how to use AI in your social media marketing? What are the best AI social media tools? But AI isn’t a replacement for social media marketers. AI has all sorts of applications for marketing.

Marketing AI 52

Marketing AI Social Media Tools Media 52

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. To hashtag or not to hashtag?

Effectiveness 118

Effectiveness Social Media Paid Search Agency Viral Marketing 118

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 130

Lead Forensics

JANUARY 26, 2024

The term growth hacking was first coined by Sean Illies, Chief Exec of GrowthHackers.com and the marketer behind several successful tech giants, including Dropbox, Lookout, and LogMeIn. While growth hacking has a lot to do with marketing, it isn’t solely about that. Give the right people the right tools and they’ll go far.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. Example: Instead of “Our New E-book,” a value-driven headline would be “Unlock Expert Marketing Strategies with Our New E-book.”

Click Rate 96

Click Rate Examples Lead Ranking Work Management 96

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv.

Social Media 98

Social Media Features Media Curation 98

Oktopost

OCTOBER 26, 2023

Nonetheless, in this era of heightened digital engagement, a well-crafted strategy coupled with the right tools can empower financial institutions to reap the manifold benefits of employee advocacy while effectively managing associated risks. It’s a numbers game. Your employees have an average of 10x more followers than your corporate pages.

Marketing Management 126

Marketing Management Service B2B Thought Leadership Thought Leadership 126

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B Marketing 109

B2B Marketing B2B Enterprise Management Paid Search Agency 109

EveryoneSocial

FEBRUARY 2, 2023

Today, employee advocacy is critical to companies’ success, as they seek to leverage employees’ voices and networks to build employer brand, drive engagement, and authentically promote products and services. A key factor in the success of such programs beyond content distribution at scale is the network effect.

Social Media 98

Social Media Effectiveness Media Work Management 98

Oktopost

FEBRUARY 29, 2024

Lead Generation: Measuring the number and quality of leads generated through social channels and understanding which content, network, and revenue team member is responsible for bringing them in. Likes and Shares: Reflects the popularity and virality of content among consumers.

ROI 62

ROI Organization Top of Funnel B2B 62

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 109

Social Media Email Marketing Social Marketing Marketing Budget 109

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Don’t worry. Let’s roll! According to statistics , 1.6

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Valasys

JULY 19, 2019

Ever since Microsoft acquired LinkedIn back in 2016, LinkedIn’s individual company performance reports vanished with the transition chapter. LinkedIn sessions grew by 22% encompassing record levels of engagement & job postings.

Linkedin 40

Linkedin Stats Marketing AI Social Networks 40

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. The right social listening tool can help you synthesize that chatter into timely, actionable brand insights.

Branding 128

Branding Brand Identity Marketing & Strategy Eye-Tracking 128

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. billion in 2020.

Social Media 87

Social Media Work Management Marketing Management Service 87

Martech Advisor

APRIL 3, 2020

Learn more: The Marketing and Privacy Clash - Can Both Work in Unison? stock surged while the whole market has seen a sharp drop. One thing to realize is that digital marketing becomes THE ONLY channel in the next few months, and THE MAIN channel forever. Learn more: In People-Based Marketing Campaigns, the Customer Is the Star.

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

SnapApp

SEPTEMBER 12, 2011

Viral Lift. Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Sprout Social

NOVEMBER 11, 2021

But without the backend infrastructure to organize customer information, the result can be a disjointed, frustrating experience (regardless of how many tools or agents they employ). How to remove digital silos in an ecosystem of tools . Marketing teams depend on an ecosystem of tools everyday.

Digital Asset Management 118

Digital Asset Management Social Media Work Management Marketing Management 118

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 248

Enterprise Management Marketing Automation Services Work Management Marketing Management 248

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 84

Campaigns Ad Building Planning Paid Search Agency 84

Lenny's Newsletter

SEPTEMBER 5, 2023

Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. ’” — Boris Jabes , co-founder Same for Hex : “ A few of our first 10 customers were from our network. We networked aggressively on LinkedIn with our alma mater networks etc.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Just ask any seasoned social media manager how difficult it is to be on top of each network. Let’s take a look at each major network and see what we found on the best times to post on social media: Jump to Facebook. Jump to LinkedIn. Jump to Twitter.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

6sense

JULY 22, 2020

With this release, 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market. Native Retargeting also leverages 6sense’s account-based ad reporting to help marketers understand the reach and impact of campaigns on overall account engagement.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Optinmonster

FEBRUARY 21, 2024

Another great tool you can use to find LSI keywords is LSI Graph. Note: If you haven’t started building an email list yet, you need to read our definitive guide to email marketing.) Find Content That is Already Ranking For Your Keyword First, Emil did some keyword research with Google’s keyword planner tool.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Here is a list of social media marketing mistakes to avoid, and ways to ensure your campaign’s success.

Social Media 100

Social Media Social Marketing Media Business 100

Chris Koch

SEPTEMBER 18, 2009

For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. These brands all start to sound the same and there are so many variables at play—the usual business stuff like VC funding, marketing, strategy, management, funding, M&A, etc.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. These brands all start to sound the same and there are so many variables at play—the usual business stuff like VC funding, marketing, strategy, management, funding, M&A, etc.

Social Media 100

Social Media Viral Marketing Tools Media 100

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. It relies on solid market research to inform the next course of action. .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Sprout Social

MARCH 16, 2022

Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. As Sprout Social’s Senior Social Media Manager Rachael Samuels puts it, “On every network, the metric that relates to the goal or purpose of the video is what you should measure. Essential LinkedIn video metrics .

Video Marketing 121

Video Marketing Youtube Click Rate Allocation 121

Unbounce

OCTOBER 18, 2021

When done right, marketing can be about more than return on investment or brand metrics. When we talk about “marketing that moves,” global brands like Nike or Dove easily come to mind. For small and midsize businesses (SMBs), marketing campaigns may be smaller —c’mon, who has the budget to advertise in the Superbowl?!—

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Contently

MAY 2, 2018

Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. However, the most effective marketing happens within a couple months of the publish date.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167