Oktopost

MAY 12, 2021

LinkedIn Groups. LinkedIn Groups are a convenient and simple place to connect all of your B2B customers in one location. Since most of your customers and prospects are already thinking about B2B relationships while on LinkedIn? A Microsite on Your Website. It makes sense as a brand community home. Other Platforms.

Communities 121

Communities Ad Building Brand Identity Branding 121

Martech

JULY 11, 2022

The offer is especially attractive if you’re building a site or microsite on a different domain. I also recommend following HubSpot Academy Senior Inbound Sales professor Kyle Jepson on Linkedin or Twitter. Try HubSpot CMS to see if it is a better fit than your current CMS platform and hosting. Search for #HubSpotTipsAndTricks.

CMS Development 101

CMS Development Privacy Protection Open Rate Microsite 101

SmartBug Media

DECEMBER 27, 2021

Whether it’s just a new website or microsite designed for people who want to learn first, that can be a really low lift, and experiments can be smaller than you might think they need to be. Christine Bottagaro on LinkedIn. Jen Spencer on LinkedIn. She is happy to talk to all kinds of people in person or via LinkedIn.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Webbiquity

AUGUST 18, 2020

Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations. Features include HD audio and video, the ability to sell sponsorships, free or paid events, speed networking, interactive polls and Q&A, and group screen sharing, all with no software to download. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

JUNE 19, 2014

Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. As a leader, you have to walk the walk, not just talk the talk.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Litmus

FEBRUARY 21, 2022

Read on for some of the highlights of their panel conversation, led by our own Chief Marketing Officer, Melissa Sargeant, and featuring Michael Villareal (Director of Marketing Operations at LinkedIn ), Ellina Shinnick (Chief Marketing Officer at HUB International ), and Kara Trivunovic (Managing Director, Messaging at Epsilon ). .

Planning 91

Planning Webinar Metrics Trends Paid Search Agency 91

Content Marketing Institute

MAY 22, 2018

Since financial firm The Capital Group is built on long-term investing, its Capital Ideas branded microsite goes beyond reporting or analyzing the latest financial headlines. Capital One microsite fuels its paid, earned, and owned media initiatives, says @joderama. Content hubs: Capital Ideas. Read more>> Click To Tweet.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

xiQ

DECEMBER 15, 2021

In addition to sending targeted news digests, field marketers can then publish these thought-leadership articles directly to social media channels like Twitter, LinkedIn, and Facebook to further engage audiences. Instasites (microsites designed for individualized experiences). Sales triggers and real-time alerts direct to your inbox.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools. Share this on LinkedIn. Is Your White Paper a Sales Pitch in Disguise? Share this on Facebook.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. One of the speakers was Kim Albee, President of Genoo , a provider of online marketing tools. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Here is the second in a series of Thought Leader Interviews for MarketingSherpa. Kim: I agree that social media has been the hot topic.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Anyword

SEPTEMBER 9, 2022

To celebrate World Trade Day, the ice cream brand created the #FairTweets campaign , which included a microsite that allowed people to write a tweet and Ben and Jerry’s would “recycle” any unused tweet characters by replacing them with a message about World Trade Day and a link to an article about fair trade (and of course, the hashtag #FairTweets).

Social Media 98

Social Media Conversion Media Tips 98

KoMarketing Associates

OCTOBER 16, 2012

If you’re using microsites, do they have a specific tie-in to strategic marketing initiatives (i.e., Some of the things I would evaluate when reviewing a guest blogger: Evaluate the individual’s social media presence, particularly LinkedIn, Twitter, and Google+.

Tactics 120

Tactics SEO B2B Marketing Planning 120

KoMarketing Associates

MAY 1, 2013

While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. LinkedIn (87% vs. 83%). Facebook (82% vs. 80%). YouTube (69% vs. 61%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Then HP did something cool. Let them win stuff. HDS also did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Then HP did something cool. Let them win stuff. HDS also did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. So you have a website, and it’s not optimized yet, so you’re not getting inbound leads because your website isn’t found on search engines.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. So you have a website, and it’s not optimized yet, so you’re not getting inbound leads because your website isn’t found on search engines.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Content Standard

OCTOBER 25, 2014

Recent changes made to Facebook’s EdgeRank algorithm have hurt brands’ reach on the social network, Adweek reports , leading some marketers to reallocate resources to microsites and other social networks like LinkedIn. Unlike their Facebook pages, brands can exercise complete control over content on their own microsites.

Microsite 40

Microsite Television marketing Content Social Networks 40

ClearVoice

JANUARY 30, 2020

Say you’ve met a potential client at a conference or via Linkedin and they want information on previous projects you’ve done that are in their field — this is the perfect opportunity to send them case studies with your follow-up letter. 6 Situations where you can use case studies. When you casually meet a possible new client.

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

EMagine B2B Blog

JUNE 13, 2013

Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. 3 Reasons B2B Marketers Should Not Use Microsites. A controversial title to a very common issue with many B2B companies thinking a microsite is the answer to everything. Ah, the age old question for B2B marketers: Which social network is the best?

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Webbiquity

JULY 25, 2011

From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Microsites are advisable only if they don’t dilute the search authority of the main business website. And that you are interacting with your networks on those platforms.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Microsites are advisable only if they don’t dilute the search authority of the main business website. And that you are interacting with your networks on those platforms.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Industrial Marketing Today

APRIL 23, 2012

Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. However, you can gain some key insights into the art of storytelling to engage with engineers by visiting their microsite. This trend is consistent and was reported in 2010, 2011 and in 2012.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

ClearVoice

JANUARY 30, 2020

Say you’ve met a potential client at a conference or via Linkedin and they want information on previous projects you’ve done that are in their field — this is the perfect opportunity to send them case studies with your follow-up letter. 6 Situations where you can use case studies. When you casually meet a possible new client.

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Webbiquity

OCTOBER 4, 2013

YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). . • Partner websites (e.g., retailers, resellers, technology partners, affiliates or vendors). Social media sites (e.g., Online forums and discussion boards.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). . • Partner websites (e.g., retailers, resellers, technology partners, affiliates or vendors). Social media sites (e.g., Online forums and discussion boards.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

EMagine B2B Blog

AUGUST 4, 2014

There are some social media channels better poised to offer referral traffic benefits than others, some of the big players include: LinkedIn : For business to business organizations, LinkedIn is by far the best network to generate leads. The types of content that are most often shared on LinkedIn are industry articles.

Social Media 40

Social Media Traffic Tactics Media 40

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? 5% conversion rate of mostly unqualified leads. It can also be a real challenge when budget or time is tight. But as you point out, the effort pays off!

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? 5% conversion rate of mostly unqualified leads. It can also be a real challenge when budget or time is tight. But as you point out, the effort pays off!

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

markempa

AUGUST 15, 2006

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Hinge Marketing

AUGUST 16, 2017

The tools are simple to use (think Google and LinkedIn), powerful and can generate more options more quickly than traditional techniques, such as asking colleagues for referrals. Do you have a section, or microsite, that creatively promotes your culture and work environment? Buyers will rely more than ever on online tools.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Content Marketing Institute

SEPTEMBER 6, 2018

Four weeks after its initial print run, the book was generating $42 in revenue for every dollar it spent; and the immediate increase in demand spurred two additional print runs and a corresponding microsite. Jason Miller , LinkedIn Sales & Marketing Solutions EMEA. Winner : Venetta Linas Paris , Aon. Glenn LaFollette , JLL.

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80

Adobe Experience Cloud Blog

JULY 27, 2012

Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite. Your employees are busy, and it takes effort and time to create a Twitter account, post on Facebook, post on LinkedIn, and create blog posts. 3) Show them the WIIFM.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). The concept of being everywhere online gave this blog its logical (though hard to spell) name. Image credit: Andrea Piacquadio from Pexels.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Content Standard

MAY 8, 2018

They also have a CTA to send their LinkedIn CV to Heineken to be considered for jobs with the company. This is the business goal at work: Heineken is using an interactive microsite to engage prospective employees and fill their well with prospective talent.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47