chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Martech

NOVEMBER 11, 2022

One of the most valuable channels for tactical content marketing is social media, with the objective to use social networks such as Facebook, Instagram, TikTok, and even LinkedIn to push content. Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses.

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

Biznology

NOVEMBER 15, 2016

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. I have been doing online reputation management (ORM) for clients since 2003.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Sprout Social

MARCH 13, 2019

However, that’s no excuse to sleep on social listening. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

Ad Building 104

Ad Building B2B Business Skype 104

EveryoneSocial

SEPTEMBER 21, 2020

As a company who values engagement on social media you may have an employee advocacy program running in your organization. And while getting employees to share company, third-party, and user-generated content to social media is the cornerstone of a platform, there are other ways to drive organic engagement and results from your team too. .

Campaigns 92

Campaigns Stats Paid Search Agency Lock-In 92

Wondering Out Loud

AUGUST 5, 2009

TechCrunch has reported that the Wall Street Journal has LinkedIn in their cross-hairs – or do they – with a something called WSJ Connect. For those keeping score the article points out that this is WSJ’s second attempt at building a social/professional networking site.

Linkedin 40

Linkedin Lock-In Social Networks Lead Scoring 40

Hubspot

SEPTEMBER 4, 2019

It’s not enough to have the wondrous capabilities all these different apps offer, especially if each is locked in their own silo. At INBOUND this week, over 24,000 people have come together to learn how to deliver remarkable customer experiences in today’s digital environment. And these stacks are growing, even in the SMB space.

Marketing Automation Services 74

Marketing Automation Services Work Management Marketing Management Advertising Agencies 74

EveryoneSocial

DECEMBER 17, 2020

We love providing educational material and insights into the value of social media, employee engagement, employer branding, employee communications, etc. We love providing educational material and insights into the value of social media, employee engagement, employer branding, employee communications, etc. A Look at Some Data First.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

Tony Zambito

MAY 18, 2011

The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.   We are also witnessing the phenomenon of buyers in B2B marketplaces becoming more social in their interactions. 

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Hubspot

AUGUST 20, 2019

Whether you're trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm. Networking” is a buzzword that many of us have a serious love/hate relationship with. Come prepared with a clear goal in mind.

Personalization 101

Personalization Effectiveness Co-Registration Ad Exchange 101

Optinmonster

APRIL 11, 2024

In this post, I’ll share 9 ways that you can use social media to grow your email list. The Relation Between Social Media and Email Marketing Most brands fall into the trap of growing their social media following while ignoring their most valuable asset: their email list. On the other hand, email is an owned media.

Social Media 88

Social Media Media Ideal Customer Profiles Lock-In 88

Optinmonster

NOVEMBER 18, 2019

It integrates well with almost all social networks and has a well-designed API integration and smart caching. Using SpiderLink is also a great way to use social proof on your website and posts. Related Content: 29 Proven Ways to Use Social Proof to Increase Your Conversions (Updated). Flow-Flow (Freemium).

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Marketing Insider Group

SEPTEMBER 20, 2021

But when you’re dealing with large social media audiences, you need to not only think about who you’re talking to but where they spend their time and what you want to achieve by engaging with them. Start by compiling data about those who already engage with you on social media. LinkedIn is designed for businesses and professionals.

Buyer Personas 337

Buyer Personas Social Media Media Webinar Metrics 337

Convince & Convert

MARCH 10, 2015

Not gonna lie, it does take some dedication to: Help everyone use and access the calendar at any given time (no more being locked out of an Excel spreadsheet!). Focus Your Editorial Calendar On Getting More Traffic First of all, I’ve heard the folks say that traffic and social media shares don’t matter. It was bad.

Best Practices 158

Best Practices Social Media Work Management Planning 158

Biznology

MARCH 13, 2014

What is the big deal about the modern social business and social collaboration platforms? Is there anything unique in them that can’t be done better and faster using the toolset that preceded all the hype around social technologies? That’s true even for the more business-y ones like LinkedIn. So, why bother?

Social Networks 80

Social Networks Network Marketing Lock-In Content 80

Hubspot

JANUARY 4, 2012

Google gave the world something it didn't want with the launch of its social network, Google+. The last thing the social media population at large wanted was yet ONE MORE social network to manage and visit. Any market research Google conducted likely told them that people didn't want yet another social network.

Google 28

Google Work Management Marketing Management Social Networks 28

Convince & Convert

DECEMBER 29, 2015

Not gonna lie, it does take some dedication to: Help everyone use and access the calendar at any given time (no more being locked out of an Excel spreadsheet!). First of all, I’ve heard the folks say that traffic and social media shares don’t matter. Create a Social Media Plan for Sharing Content. It was bad.

Social Media 97

Social Media Work Management Planning Custom Publishing 97

Paul Gillin

APRIL 27, 2012

So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead. Much of this information was locked up in Excel spreadsheets owned by individual reps.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Hubspot

JANUARY 19, 2015

Someone who does this extremely well is Ian Cleary from Razor Social. You could be using these when you share your blog on social media. Too often people share the same heading of their blog on every social network, over and over again. The key is to optimize your time after you hit publish. 1) Email Newsletters.

Content 28

Content Webinar Metrics Template Social Networks 28

Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. When LinkedIn Wont Work. Written by Bernard Lunn / May 21, 2008 11:15 AM. /

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Hubspot

SEPTEMBER 24, 2012

Here's the thing: Social media timing matters. In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares. The General Guideline.

Social Media 28

Social Media Social Marketing Media Guidelines 28

SalesIntel

APRIL 2, 2024

Such vital information can help sales, marketing and revenue teams to strategically identify, qualify and approach their ideal buyers faster and more accurately. What Are Sales Intelligence Tools? What Are Some of the Best Sales Intelligence Tools In the Market? This is a key stage as there’s not a one-fits-all solution.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Hubspot

APRIL 9, 2013

Whether you''re trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm. Networking” is a buzzword that many of us have a serious love/hate relationship with.

Personalization 28

Personalization Effectiveness Co-Registration Network Marketing 28

Oktopost

MARCH 28, 2022

Being among the pioneer social media management tools, the loyal following that Hootsuite has amassed shouldn’t be surprising. However, as with any social media management tool, Hootsuite is far from perfect, and may not be well-adapted for everyone. Pure social listening needs. $ Users who need simple socials.

Enterprise Management 98

Enterprise Management Best Practices Paid Search Agency Paid Social Agency 98

WebMarketCentral

JANUARY 5, 2009

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company's name. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. With so many sites to choose from, however, one can easily become overwhelmed.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Convince & Convert

JANUARY 16, 2017

Social media allows us to identify interested prospects earlier in the buying cycle, long before they come to your website or open your emails. Almost every buyer starts his research in social channels, looking at brand pages, interacting with peers, and discussing hot topics. Let’s Make a Deal.

Top of Funnel 154

Top of Funnel Sales Qualified Leads High Quality Lead Social Media 154

EveryoneSocial

AUGUST 12, 2020

And while there are many factors that contribute to how aware people are of your company, one of the biggest outlets are social media platforms. Below you’ll learn more about the social share of voice and tips to increase your brand visibility through social networks. How is Share of Voice Calculated in Social Media?

Paid Social Agency 69

Paid Social Agency Paid Search Agency Companies Best Practices 69

EveryoneSocial

NOVEMBER 28, 2018

Below are ten social selling strategies you cannot afford to dismiss. In fact, the companies (and their employees) who really nail social selling make the “transaction” feel like more of a two-way conversation, one that provides more value to the listener than to the communicator. What does social selling involve?

Top of Funnel 84

Top of Funnel Marketing & Strategy Cold Calling Digital Marketing Funnels 84

Oktopost

AUGUST 15, 2022

The very same year, surprisingly, LinkedIn launched as a professional networking and job posting site. While younger people were agonizing over their top 8 on Myspace, LinkedIn slowly grew, acquiring just 20 signups per day. 2010 saw the emergence of photo-sharing network Instagram. A Not-So-Distant Past: 2010-2015.

Social Media 174

Social Media Media Lock-In Budget Programs 174

Convince & Convert

MARCH 15, 2012

This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. the Social Pros Podcast from soggy South by Southwest in Austin. Jay : It’s the big typhoon edition of the Social Pros Podcast.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

Vidyard

OCTOBER 27, 2019

In under eight minutes, Vidyard’s Social Media Manager Charlie Rogers runs through the five most important channels you need to consider for your video sharing—and what you need to know about each one. Social Video Distribution 2.1 LinkedIn 2.4 In general, the more places you share your video, the better. Landing Pages 1.3

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Social Video Distribution 2.1 LinkedIn 2.4 If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. In general, the more places you share your video, the better. Be strategic and selective, and always measure your results. Facebook 2.3

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Biznology

DECEMBER 30, 2014

I also have search locked down. Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?). Well, you’re welcome to pitch Mike Moran at Biznology and Bob Fine over at The Social Media Monthly/The Startup Monthly.

Ad Building 80

Ad Building Brand Identity Branding Youtube 80

DivvyHQ

SEPTEMBER 21, 2018

The line between content mills and specialized agencies is a bit blurry, but the main difference is this: Content mills provide you with direct access to a network of mostly inexperienced writers, whereas agencies offer matchmaking services to a more experienced, more specialized roster of writers. Networking and Referrals.

Copywriting 40

Copywriting Advertising Agencies Paid Search Agency Content Marketing 40