62% of B2B Marketers Cite Content Marketing for Producing Valuable Leads
KoMarketing Associates
MARCH 15, 2023
Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI). However, previous research indicates that they have continued to find new avenues of success with content in general.
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