Webbiquity
JULY 23, 2024
Image credit: Fit Small Business Here’s how AI impacts key B2B marketing processes: Lead Scoring: AI evaluates prospects based on their interaction and engagement, ranking them to prioritize follow-ups. This data helps you measure the success of your influencer campaigns and see which influencers drive the most value. #4
Webbiquity
MARCH 31, 2025
Demand generation isnt just about driving up numbers; its about attracting high-quality leads that match your ideal customer profile and eventually become loyal clients. This post looks at 10 practical ways to boost leads and maximize your demand generation. HubSpot also exemplifies the value of marketing-sales alignment.
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Vision Edge Marketing
NOVEMBER 11, 2024
Long-term business value and success, operational excellence, growth, and innovation require massive action rather than massive activity. On the other hand, employees bogged down by massive activity may feel overwhelmed and disconnected, leading to burnout and disengagement. Let’s explore why.
Marketing Insider Group
NOVEMBER 12, 2024
On-page SEO represents a fundamental aspect of optimizing your website to achieve higher search engine rankings. Quick Takeaways: On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic. Consistent content updates can improve search rankings over time.
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Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act. Get the free guide.
The Point
DECEMBER 30, 2024
When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. However, if demand generation isnt producing the number of opportunities that the company needs, simply ramping up leads at the top of the funnel isnt always the solution.
Marketing Insider Group
JULY 24, 2024
Monitoring conversion rates, number of leads, and cost per lead helps you determine how much it costs to turn visitors into potential customers. 3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers.
Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”
It’s a fatally flawed approach that leads to lackluster results. We use Personas for messaging but then lose steam and focus regarding the segmentation part of our strategy. We rely on titles, company size and industry to define personas – but there is so much more!
Speaker: Candyce Edelen, CEO, PropelGrowth
You will receive far more positive replies from this than from any other outbound lead generation strategy. 35% of engaged leads book initial sales calls. 35% of engaged leads book initial sales calls. How Sales can build a network of high-value relationships and book sales calls. You won't want to miss it!
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. The modern era of MarTech is great, isn't it? and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Wait a second - that wasn't part of the plan. Since when did a 1.5%
Advertiser: ZoomInfo
However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. You’ll come away with answers to the following: How to create brand-enhancing content that delivers value to your attendees and presenters.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. How to update your website to be frictionless, create more value and convert more visitors. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers.
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As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality.
Speaker: Dawn Colossi, CMO, FocusVision
We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement.
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