Lead Generation Automation: Tips + Tools

SendX

Are you looking for ways to automate your lead generation processes? In this post, We’ll share some valuable tools and techniques that can help you generate leads faster and easier. lead generation automationIf yes, then this article is for you.

Landing Pages for Industrial Lead Generation

Industrial Marketing Today

The importance of landing pages for industrial lead generation cannot be overstated. That’s where conversions happen—visitors turn into leads. Read more The post, %Landing Pages for Industrial Lead Generation% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

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When Should I Stop Nurturing a Lead?

The Point

A client asks: “I know the answer is probably “it depends” but curious if you think there’s a best practice for how many follow-up nurture emails to send TOFU content syndication leads before you stop due to non-engagement?”. When Should I Stop Nurturing a Lead?

The Case for Allowing Personal Emails on Lead Gen Forms

The Point

Should you allow prospects to enter a personal email address when they fill out lead gen forms? Translation: requiring business emails could cut lead volume in half, albeit (in theory) by eliminating those prospects less motivated to complete the form.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

How to do lead management that improves conversion

B2B Lead Generation

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Have you thought about the experience you want to create for your potential customer so as to optimize your lead management approach?

Introduction to Lead Management

B2B Lead Generation

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail. Lack of lead management impacts lead conversion and ROI. 61% send all leads directly to Sales; however, only 27% of those leads will be qualified.

Lead Generation: Balancing lead quality and lead quantity

B2B Lead Generation

Tweet Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. If you don’t generate enough leads that turn into sales, your ROI plummets. As Debbie Pryer, Program Manager, Siemens Healthcare , discovered, finding the right balance between lead quantity and quality takes trust, teamwork and planning. Lead Generation: How using science increased teleprospecting sales handoffs 304% [More from the blogs].

Industrial Blogs are Essential in Lead Generation

Industrial Marketing Today

Industrial blogs are not often talked about by manufacturers when it comes to lead generation. Read more The post, %Industrial Blogs are Essential in Lead Generation% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

5 Successful Lead Generation Strategies

Zoominfo

One thing is clear — lead generation has never been more central to a business’ success. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs). Get Your Lead Magnets Out There.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

18 Common Features of a Best-in-Class Lead Nurture Program

The Point

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. How does your current lead nurturing.

What Is Lead Generation? 35 Ways to Generate Leads FAST!

Optinmonster

Are you tired of the same boring lead generation strategies? Do you want creative ways to generate leads for your business? Lead generation is as simple as telling people what you do and how you can help them. What is Lead Generation? Creative Ways to Generate Leads.

Industrial Lead Generation – MQL vs SQL

Industrial Marketing Today

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Even though “Generate demand/leads” is at #4, generating high quality leads is. Industrial Lead Generation B2B E-Mail Marketing Marketing Automation Manufacturing content marketing

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Lead Generation That Converts Leads into Sales Opportunities

B2B Lead Generation

Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. That’s why many marketing and lead generation programs tend to focus on quantity. Unfortunately, as little as 5 to 15% of all marketing inquiries (aka leads) turn out to be truly sales-ready opportunities. However, according to MarketingSherpa’s data , generating “high-quality leads” is the B2B marketer’s No.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. Best Lead Generation Tools.

Optimizing Lead Distribution for Higher Conversion

B2B Lead Generation

Tweet The management of sales leads is critical to generating marketing ROI. Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. I was recently asked by someone how to utilize lead distribution to gain the best results. So do you invest your hard-won leads on your top performers, or do you try to help your weaker salespeople? The key is to match readiness of the lead (i.e.,

Lead Generation: 2 simple tips to determine cost per lead

B2B Lead Generation

Tweet Getting to the heart of lead cost is not easy. In today’s B2B Lead Roundtable Blog post, I wanted to explore cost per lead by sharing a few tips and insights from the panel of industry experts that spoke on the subject at MarketingSherpa Lead Gen Summit 2013. Clearly define what a lead is for your organization. The panel rightfully pointed out the idea of a lead can mean a lot of different things to a lot of different people.

Optimizing the Lead: 4-step lead generation analysis

B2B Lead Generation

Including lead generation. EST – “ Planning for 2013: How to best utilize top lead gen tactics in the New Year ” – David Kirkpatrick, Senior Reporter, MECLABS, and I will review the basics of the lead generation funnel. Among other things, we’ll take a basic look at conducting a lead generation analysis, to help you optimize your lead generation process, campaigns and programs. Step #2: Review new leads.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

B2B Lead Generation

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason. Every lead nurturing campaign, every lead conversion, every sale depends on first generating a lead. But what’s the best way to optimize your lead gen efforts? Develop a strategic lead generation portfolio.

Building Your Strategic Lead Generation Portfolio

B2B Lead Generation

Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. A while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. You click the map image to expand it or download it as a PDF: Download the Lead Generation Channel Map as a PDF. How do you determine which channels are the best for generating leads and finding future customers? Build your lead generation calendar.

9 Strategies to Boost Your Email Marketing Lead Generation

SendX

Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts.

Shifting Your Focus to Intent-Driven Leads

PureB2B

Successful businesses leverage intent data to fuel their B2B lead generation. Here’s how to shift your campaigns to intent-driven leads. Businesses can use buyer intent data to calibrate their marketing campaigns—ensuring resources are spent on high-quality, in-market leads.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license.

B2B CMOs: Shift Your Priorities Beyond Leads

Biznology

It seems like every week I see a new research report naming leads as the top priority of B2B marketing departments. They’ll say, “Leads! Give me leads!” I’m talking about everything that comes after the lead-to-sales handoff. Lead Nurturing.

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Lead Generation: How an insurance company reduced acquisition costs in purchased leads

B2B Lead Generation

Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing. Growing a list organically also allows marketers to know more about a prospect right from the get-go, passing more qualified leads on to Sales. However, when you start supplementing organic leads with purchased leads from a third party, how can you be sure you are getting the most bang for your buck?

How to Differentiate Between Warm and Hot Leads

Zoominfo

Not all leads are created equal. That being said, there are also amazing leads that are essentially ready to buy. Aka, the dream leads. More often than not, though, you will be dealing with warm leads. In terms of the lead spectrum, they fall somewhere around the middle.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads.

Content Marketing Tips for Lead Nurturing

B2B Lead Generation

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. My advice is to start accumulating and building your lead nurturing library now.

Lead Nurturing: Unique tracks and impactful tests

B2B Lead Generation

Tweet I was recently interviewed by Marketo for their Definitive Guide to Lead Nurturing eBook, and I wanted to share some ideas that didn’t find their way into the guide as well as some additional thoughts on lead nurturing with you. Here are a couple of questions they asked me that ended up on the editing room floor that I want to include here in the B2B Lead Roundtable Blog: What is one of the most unique lead nurturing tracks you have heard of someone creating?

B2B Lead Generation 101

Only B2B

Lead generation is an important aspect of client acquisition. You’ve definitely heard of lead generation and how entrepreneurs and marketers are all over it, maximizing its power and tailoring it to your exact specifications. Let’s start with a definition of what a lead is.

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I knew this was big, but I didn’t know how to use it until around 2010 when I found a couple of people who were successfully using LinkedIn to generate leads, but they were focused on internet marketers and solo-preneurs. What are tips and advice do you have for people want to use LinkedIn more effectively for business development/lead generation? .

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

How to Use LinkedIn to Generate Leads

B2B Lead Generation

Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here. Here are some ways to make the most of LinkedIn for lead generation: 1. Check out the B2B Lead Gen Roundtable Group on LinkedIn. MarketingSherpa Case Study: Using LinkedIn for Lead Generation: 6 Lessons.

Lead Capture: How undermining value impacts conversion

B2B Lead Generation

Tweet Less is not always necessarily more when it comes to a lead capture process. In this B2B Lead Roundtable Blog post, we’ll examine a recent experiment in which the MECLABS research team explored how undermining the value you offer prospects can potentially impact your conversion. Goal: To increase the total number of leads captured. Lead Nurturing: Why good call scripts are built on storytelling [More from the blogs].

Who should own lead generation for a complex sale?

B2B Lead Generation

So, who should own B2B lead generation: sales, marketing or both? Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. Companies don’t typically call what salespeople do “lead generation” or “demand generation.” Even with the increase of content marketing and inbound marketing, I find salespeople get stuck carrying the load of prospecting for their leads. Who should own lead generation?

How to Measure the Success of Lead Generation

Zoominfo

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? Plus, let’s not forget, every customer starts out as a lead. No matter where the lead was sourced. But how do we distinguish good leads from bad leads?

Emotional Intelligence in Leadership

Speaker: Heidi Cerenzia, Edina Murphy, and Alexis Barone, Wrike

Now more than ever, project managers are expected to lead with strong consideration towards their team. The success of a project depends not only on attention to detail and deadlines, but to the human beings behind them. This is where emotional intelligence comes in. With a priority on EQ, project managers create a team that is communicative, engaged, and motivated. And this leads to some serious results. Join Edina Murphy and Heidi Cerenzia of the Wrike team in this panel discussion on how EQ is here to stay.