SendX
OCTOBER 23, 2024
Email marketing remains a cornerstone for generating high-quality leads in today's fast-paced digital landscape. In this comprehensive guide, we will explore ten actionable email marketing lead-generation strategies designed to attract, engage, and convert your audience.
Vision Edge Marketing
NOVEMBER 11, 2024
On the other hand, employees bogged down by massive activity may feel overwhelmed and disconnected, leading to burnout and disengagement. Despite these efforts, Blockbuster failed to recognize the shift in customer behavior toward digital streaming, ultimately leading to its downfall.
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Webbiquity
MARCH 31, 2025
Demand generation isnt just about driving up numbers; its about attracting high-quality leads that match your ideal customer profile and eventually become loyal clients. This post looks at 10 practical ways to boost leads and maximize your demand generation. Chances are, theres been a breakdown between marketing and sales.
The Point
DECEMBER 30, 2024
When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. However, if demand generation isnt producing the number of opportunities that the company needs, simply ramping up leads at the top of the funnel isnt always the solution.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads. In this webinar, you will learn: The fundamentals of effective lead generation.
Webbiquity
DECEMBER 19, 2024
Companies rely on a variety of metrics to help them see how sales and marketing produce financial benefits for the organization, whether the goal is to increase leads (which marketing controls) or sales (which relies on sales-marketing alignment ). Using CPL for assessing the efficacy of a campaign is important for analyzing lead generation.
Zoominfo
NOVEMBER 18, 2024
Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Here are some of the benefits: Lead Generation : Detailed visitor data can improve lead quality and conversion rates.
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B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads.
Speaker: Dawn Colossi, CMO, FocusVision
We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement.
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Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.
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Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act. Get the free guide.
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Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.
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How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.
Advertiser: ZoomInfo
When the dust settles, we have a responsibility to turn our shock and grief into fierce determination and lead the charge of responsible, strategic, and sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Getting consensus on how to define “qualified leads”.
Speaker: Paul Slack - Vende Digital CEO
If you want to generate revenue as a marketer and not just leads. Producing leads your sales team will love to work with. Turning leads into opportunities into revenue. Then attend our Demand Gen Webcast on October 14th, and learn our framework for: Developing a winning strategy/playbook for your business.
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