Oktopost

MARCH 4, 2024

60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Marketing Insider Group

MAY 16, 2023

Image Source: Giphy And remember, creating more published text doesn’t have to be entirely your responsibility… If you’re short on resources, outsourcing creation allows you to crank out high quality content while you sit back, relax, and reap the rewards. You know what to do. Be Everywhere Always Haha! We’re not joking.

SEO 224

SEO Lead Ranking Content PR 224

NuSpark Consulting

MARCH 3, 2016

Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. Newsletter. Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. You’re only half way there.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Marketing Insider Group

APRIL 6, 2021

Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. You can fuel the momentum required for customer retention by offering your prospects, leads, and current customers relevant and engaging content at each stage of their buyer’s journeys. Source: HubSpot.

Top of Funnel 317

Top of Funnel Work Management Marketing Management Content Marketing 317

Contently

APRIL 23, 2020

If we do that, we’ll build trust, nurture leads, and have a strong pipeline when the economic landscape shifts. If you’re in healthcare, follow GE’s lead and share important innovations that can help fight the disease. Doing so leads to a huge competitive advantage. And that’s when everything is normal.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Contently

JUNE 8, 2017

“Would you like some lead gen with that?” The email newsletter remains the most impactful channel for reaching your audience—a direct line of communication unobstructed by fickle algorithms. It’s hard to know where to invest your limited resources. Sometimes I almost feel like a fast food worker.

Cost per Acquisition 167

Cost per Acquisition Effectiveness CPC Cost Per Click 167

Optinmonster

MAY 11, 2023

You’ve already invested plenty of time and resources in building your business website. If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. How do you make a lead magnet? Well, you can actually look for lead magnet ideas in Google Analytics.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

MKT1

MAY 20, 2024

We’re experimenting with ways to bring new voices to our newsletter, alongside the deep dives, guides, and frameworks you’re familiar with. This newsletter is the 1st in a 3 part series on messaging and positioning. In this newsletter: This newsletter is part 1 of a 3 part series on positioning & messaging.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost Product Startups 52

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. More traffic means more leads, which in turn translates to more customers and increased revenue. . Use Newsletters. Share on LinkedIn. Submit a Guest Blog.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

QuanticMind

JULY 31, 2023

This month, Laura Kubiesa, Basis’ VP of Social Media Investment, and Lindsay Martin, Group VP of Search Media Investment, compiled all the latest news, trends, and resources for easy access. For CTV specifically, only Hulu beats YouTube in US ad revenue, whereas YouTube leads in share of streaming time across its 236 million viewers.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

sagefrog

FEBRUARY 7, 2024

This enhances the customer experience by providing swift and accurate information and frees up valuable human resources to focus on more complex and strategic aspects of social media engagement. Targeting the Upper Funnel Traditionally, B2B marketing has been concentrated on the lower funnel – converting leads into customers.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. Nurture existing leads. Newsletter. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Now what?

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

markempa

DECEMBER 30, 2008

When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Adobe Experience Cloud Blog

MARCH 31, 2011

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1.

Press 48

Press B2B Marketing Tips B2B 48

Scoop.it

OCTOBER 27, 2022

Content curation can relieve unnecessary pressure off your marketing team and free up company time and resources — especially when your “marketing team” is just you. If your marketing team has been feeling the pressure lately — or if you’re pressed for time — content curation can be a godsend for your service-based business.

Curation 87

Curation Work Management Marketing Management Service 87

QuanticMind

OCTOBER 9, 2023

When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. For example, let’s say you’re running a promotion for your new whitepaper on Facebook, LinkedIn, and Google. So, what are the components of direct response marketing?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

The Lead Agency

APRIL 14, 2024

They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. Thankfully, it doesn’t have to be a huge time investment, and the resources will be the same as those you use elsewhere anyway. Now, I need to write a social media post for LinkedIn.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

DECEMBER 21, 2020

Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release. Featured Resource: 15 Email Templates for Marketing and Sales. Featured Resource: 6 Free Blog Post Templates. Conclusion. Social Media.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Anyword

JANUARY 31, 2019

Most people have one or two sources they turn to daily, and rely on their networks on platforms like LinkedIn, Twitter, and Facebook to fill in the rest. As a part of our efforts to connect and educate the publishing community, we wanted to aggregate a list of great resources once and for all. American Press Institute.

Storytelling 41

Storytelling Emarketing Aggregators Newsletter 41

Launch Marketing

MAY 24, 2018

A really successful launch can make it all worth it, and can help put your company on the right foot to start generating leads, building brand awareness and make an impact in your industry. Most B2B companies are leaning on LinkedIn, Twitter and Facebook to get started. Generate leads? Extend customer service?

Paid Search Agency 57

Paid Search Agency Promotion B2B Marketing Planning 57

RDIGS

JUNE 13, 2023

Executing B2B content marketing strategies involves creating and distributing valuable online content to a targeted business audience; this process aims to drive brand awareness progressively, website traffic, lead generation, and sales. However, even in the B2B world, you’re still marketing to human beings within your target companies.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing AI Marketing & Strategy 52

Albacross

MAY 21, 2019

You may have the greatest idea and the best product, but if you don’t have leads, you’re not going to make sales. At Reply , we’ve helped all kinds of businesses of all different sizes automate their sales and, in the process, we’ve learned a lot about how to get leads. The unique challenge of generating leads for startups.

Startups 40

Startups Lead Generation Ideal Customer Profiles Sales Qualified Leads 40

Marketing Craftmanship

JANUARY 16, 2013

Press releases and related media exposure is a good example of marketing activity that is often overrated in terms of effort vs. tangible outcome. Blogs and newsletters demand original, timely content; not canned information. Webinars and public forums entail lead qualification and follow-up with prospects. THE PAYOFF.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Writing on the Web

APRIL 13, 2011

Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. You need to become a trusted resource and go-to curator of tips and information that is helpful to people who are interested. I’ve got a lot of resources for these clients. Digg this!

Rules 100

Rules Content Digg Press 100

Outreach

APRIL 22, 2021

With a strategic customer engagement plan, brands can leverage each interaction with a lead as an opportunity to meet their needs and expectations and, ultimately, increase customer conversion rates. Your customers will be hard pressed to forget quality and personalized services, and they'll keep coming back for the experience.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Prospectr

APRIL 14, 2017

“LinkedIn is Dead!” ” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. LinkedIn may be getting a little long in the tooth, but, it’s still the leading platform for qualified B2B leads on the web.

Linkedin 188

Linkedin Sales Qualified Leads Lead Ranking Lead Scoring 188

Content Marketing Institute

JANUARY 16, 2019

Here’s the takeaway: Produce each content piece in part as an experiment – and give it all the promotional resources you can to help it succeed. Stolen from: Jason Miller, LinkedIn (now at Microsoft). Each of the examples we shared of Jason Miller’s work at LinkedIn is impressive. That’s not the point. Click To Tweet.

Paid Search Agency 84

Paid Search Agency Content Enterprise Management Banner Ads 84

Hubspot

AUGUST 5, 2020

Every chance I get, I'm on LinkedIn searching for engaging content that teaches me something new about social media or content creation. Ready to get started and press "Record"? You can use the extra space of a landing page for copy explaining what viewers will gain from the webinar, or helpful resources that relate to the lesson.

Webinar Metrics 67

Webinar Metrics Work Management Landing Pages Marketing Management 67

Oktopost

APRIL 18, 2022

A recent study of podcast audiences on LinkedIn found that 44% of senior-level employees listen to podcasts regularly. That audience could lead to a breakthrough in your marketing if they engage with you. A B2B podcast is one of the best ways to fine-tune your voice while reaching out to a vast pool of potential leads. .

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Outgrow

JULY 3, 2022

You can boost engagement and leads by creating a simple yet comprehensive idea generator tool on Outgrow. Hence, they also act as fantastic lead generation tools. Follow the steps in the next to next section and boost the flow of leads for your business. . If you a business, you will find this angle interesting! . You do you!

Outgrow 52

Outgrow Generation Ad Building Top of Funnel 52

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

DivvyHQ

NOVEMBER 7, 2018

That convenience helped push Divvy to the top five for Marketing Analytics along with heavy-hitters such as Google , BrightFunnel , Mixpanel and LinkedIn Website Demographics. Or, if you’re not quite ready, scroll down and subscribe to our newsletter for advice and insights you can use. Again: fantastic company.

Marketing Analytics Tools 93

Marketing Analytics Tools Work Management Marketing Management Tools 93

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

The Marketing Blender

OCTOBER 17, 2019

Don’t lecture; instead, lead a real conversation with examples and open-ended questions. Press on the pain. You can share this article using the social icons below and sign up for the Blender newsletter for more insights here. How to optimize your LinkedIn profile for B2B success. Our Services. See Our Work. Who We Are.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106