WebMarketCentral

The ROI of Website Redesigns per Forrester

WebMarketCentral

The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty. The conversion rate (of visitors to leads) increased by 20-50%, from an average of 1.5% lead collection straight into a CRM application) wisely; this is a major cost driver. Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required).

How (and Why) to Do Lead Nurturing Right

WebMarketCentral

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

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Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal.

The Case of the Missing Leads: An SEM Mystery

WebMarketCentral

Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low. It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

What Works Now in B2B Lead Generation, Part 1

WebMarketCentral

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). Finally, getting SEO and marketing assistance from different providers can lead to inefficient duplication of effort.

New B2B Lead Generation Report from RainToday

WebMarketCentral

The professional services experts at RainToday have just released a free report, The One Piece of Advice You Can't Generate Leads Without—From 10 Experts on B2B Lead Generation. If your role centers around B2B lead generation, how can you resist a report with a title like that?

Optimizing B2B Lead Generation through White Papers

WebMarketCentral

The series focused on research and best practices in using thought-leadership content, primarily white papers, to drive B2B lead generation efforts. While 95% of marketers view their own websites as the best sources of leads, B2B technology buyers seek out a wider range of sites.

TechTarget Acquires KnowledgeStorm: The Impact on B2B Lead Generation

WebMarketCentral

Around the blogosphere, Barry Graubart at Content Matters argues that "TechTarget had previously acquired KnowledgeStorm competitor BitPipe, so they now have a solid lock on the IT white paper and lead gen market." (I

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

What's the real the optimal cost per lead for your SEM program? Finding The Optimal Cost-Per-Lead by Search Engine Land Patricia Hursh makes the case that the lowest cost per lead isn't always best, as this pursuit can cause marketers to leave leads on the table, so to speak.

137 Twitter Marketing Tips for Small Business

WebMarketCentral

Lack of a strategy is one factor leading to high abandonment on Twitter; you'll never achieve your goals if you haven't defined what they are.

Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

WebMarketCentral

Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation.

Top Marketing Budget Priorities for 2010

WebMarketCentral

According to eMarketer, SEO tops the list of effective web lead generation methods, as " Forty-eight percent of marketers (in a 2009 study by Forbes) said that SEO was the best method for generating conversions online."

Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads. Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter?

Will Content Marketing Kill Trade Publications?

WebMarketCentral

Trade publications used to serve the role of content aggregator, bring together the best content from experts on both the vendor and user sides as well as leading industry analysts. Content marketing is all the rage.

Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities.

A Better Way to Launch New Products - Rolling Thunder

WebMarketCentral

Revenues are slower ramping than we expected, the sales force cries for qualified leads – and the excitement of the launch day fades to a distant memory. Don't rely on press releases to drive leads. But relationships, not announcements, ultimately lead to sales.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

The process is quick and easy and leads to terrific a terrific ROI for our customers. In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. It still is, though there are now competing technologies available.

New on WMC: Guide to Web-Based B2B Lead Generation Programs

WebMarketCentral

The web marketing plan development section on WebMarketCentral continues to expand with the recent addition of a Guide to Web-Based B2B Lead Generation Programs. Web-based lead generation programs supplement and complement offline efforts such as trade shows, direct mail and telemarketing.

Social Media, Email and Search: The "Elite Trio" of Online Marketing?

WebMarketCentral

Search is for lead generation, or more accurately, name generation. It brings "suspects" into your funnel, contact information for people who may or may not eventually become leads and then customers.

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Turn your social media contacts into leads, and ultimately customers? How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time?

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs?

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Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Doing a better job of training employees and qualifying leads? Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place!

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

As Glen notes, commenting generally drives only a small amount of direct traffic, but helps establish a relationship with the blogger that can lead to links and other benefits down the road. How can generate more targeted traffic to your blog?

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Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

On the b2b side, most campaigns are aimed at generating leads rather than instant sales. MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Some of the key findings and observations from the report.

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Survey: Lead Generation for Professional Services

WebMarketCentral

The experts in professional services marketing at RainToday are conducting a survey among professional services firms regarding lead generation.

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

Used properly, content networks can add significantly to paid search lead generation. Their AdWords budget is modest and produces only a few leads per month, but is very cost-effective. Ultimately, what you're looking for is keywords that produce leads below a certain cost point.

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

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ZoomInfo, Chris Abraham and Me - A Social Media Case Study

WebMarketCentral

After the presentation, Chris posted his content on SlideShare , a leading social media sharing site. Sure, almost every business on the planet is now using social media in some manner, but do you ever wonder if it really works? And if so, how?

Best of 2008: SEM Landing Pages

WebMarketCentral

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads.

Social Media Relations vs. Traditional PR Skills

WebMarketCentral

Greater availability of information requires greater transparency, but also leads to richer conversations. The emergence of social media has dramatically changed the role of public relations.

How to Create a Social Media Marketing Strategy

WebMarketCentral

Paid search—one of the most cost-effective and measurable lead generation tactics—was actually in line for cuts by slightly more respondents than increases. Slimmer majorities found it even "somewhat effective" at generating leads or increasing sales. In It Came from Facebook!

The 4 C's of Social Media

WebMarketCentral

Finally, sharing content with those interested in the topic leads to conversations. Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging.

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

Paid membership runs $99 per month plus $100 per accepted lead. In comparison to something like Google AdWords, depending on campaign efficiency, FYIndOut's cost per lead runs 30%-100% higher, but—the leads should theoretically be more qualified, and vendors pay only for accepted leads.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors. They aren't so much "lead generation" as they are "lead extraction" services.