KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

MAY 25, 2022

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . When it comes to generating leads, most B2B marketers go for the tried and true methods—like offering content upgrades or hosting a webinar. Find The Right (High Intent) Keywords .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. At the same time, increased use of AI in an already competitive space will likely drive up keyword and ad prices.

Paid Content 62

Paid Content PPC Traffic SEO 62

Go Beyond SEO

JANUARY 23, 2024

Unpacking SEO: The Basics of Search Engine Optimization When we talk about online marketing and digital strategy, it’s necessary to pay attention to the pivotal role of SEO. SEO isn’t a static setup but a dynamic process adapting to the ever-evolving search engine algorithms and online market trends.

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

SERP 53

SERP Paid Content Traffic Features 53

KoMarketing Associates

APRIL 19, 2018

I’m going to discuss one method that directly relates to keyword ranking. And the best news for busy B2B marketers? Among the top goals of any B2B company engaged in SEO work is to rank on the first page of Google results for their priority keywords. Identify Priority Keywords. Analyze the Existing SERPs.

SEO 149

SEO Top of Funnel SERP B2B 149

Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. Mostly, I want to share a perspective to help you suppress your excitement about choosing the perfect keyword scenarios for SEO. Informational keywords. Navigational keywords.

Keywords 88

Keywords Intent Resources Top of Funnel 88

Outbrain

NOVEMBER 16, 2022

Getting that top spot on the first SERP, even before the organic results, is one of the keys to gaining visibility, clicks, and conversions. This is a great way to capture potential keywords and queries outside of your regular search campaigns. The only way to know for sure is by trying them out and testing them.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Valasys

JANUARY 23, 2024

Hence, it gives them the opportunity to promote their products and get more returns from the market. That is why you will see that all companies, whether MNCs or SMEs, look to enter the online market to sell their services and products. It helps them to find the latest trends and keywords to rank their content.

Lead Scoring 40

Lead Scoring Lead Ranking SEO Tools 40

Stevens & Tate

JULY 25, 2022

Search Engine Optimization (SEO) is the strategy of improving your website’s ranking on search engine results pages (SERPs). If you do any online marketing, then the odds are you have some basic understanding of SEO. For instance, you’re likely aware that the use of keywords can help you attract new visitors.

SEO 132

SEO Optimization Tips Lead Scoring 132

Convince & Convert

JUNE 6, 2013

Keywords, keywords, keywords. That’s one way to use keywords—cram ‘em into your article or page. The best way is to use keywords in your headline. When the title matches, in some way, what the search engine user has entered, it’s what gets presented in the search engine result page (SERP).

Keywords 134

Keywords Long Tail Marketing Blogger Content 134

seo.co

MAY 6, 2021

billion worldwide, SERPs are experiencing cut-throat competition for top rankings. Businesses and individuals compete for enhanced traffic, exposure, and conversions – making SEO a vital marketing strategy. Not only does it not add any value for the visitors, but different pages will end up competing in the SERPs with one another.

SEO 105

SEO Template SERP Keywords 105

Stevens & Tate

DECEMBER 16, 2022

One area in which AI is currently upheaving the status quo is in the online marketing world. The emergence of AI marketing over the past few years is already changing the way businesses market their brands — and for the better. How AI Has Affected SEO. Are there ways to increase SEO? Deep user intent.

Marketing AI 116

Marketing AI SEO Effectiveness Planning 116

KoMarketing Associates

MARCH 12, 2019

We wouldn’t recommend that, but if you already had a list of keywords and you already had landing pages, you could write a few ads quickly, set up campaign tracking and launch the campaign in one work day. You can see which keywords your ads are showing up for, and which keywords convert (or not). The algorithms change.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

JULY 18, 2017

Analyze the First Page of SERPs. Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume.

SEO 141

SEO Long Tail Marketing SERP Content 141

seo.co

JULY 28, 2020

Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). Will you use a combination of head keywords and long-tail phrases?

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

KoMarketing Associates

NOVEMBER 15, 2018

Imagine building out an editorial calendar without having done keyword research first. Another example of this would be to do extensive keyword research, but not using the research to guide content development. Another example of this would be to do extensive keyword research, but not using the research to guide content development.

SEO 121

SEO Ad Frequency Content Keywords 121

KoMarketing Associates

APRIL 1, 2020

This type of cross-linking further may establish SEO relevance between content marketing assets and keyword rich, lead generation-specific solutions pages. Types of content to consider: SEO Pillar Pages designed to capture broad objectives of a competitive keyword theme. Blog Posts supporting long-tail keyword opportunities.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

seo.co

SEPTEMBER 13, 2021

When you’re looking to take a hybrid approach for your online marketing goals, you might want to incorporate a mix of PPC and SEO into your marketing strategy. SEO impacts your brand’s rankings for the long haul and is a sustainable method for securing your online reach and visibility. Comparing SEO and PPC.

Paid Content 121

Paid Content Organization Campaigns PPC 121

KoMarketing Associates

MAY 14, 2019

It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Analyze Keyword Visibility. Evaluate Top SERPs. What exactly does this entail?

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

FEBRUARY 14, 2017

But it also presents a digital marketing opportunity for B2B organizations. Seasonal SEO is a tactic online marketers can use to drive more organic traffic and gain more visibility to their sites during seasonally-specific peak traffic periods. I’m talking about seasonal SEO. First thing’s first, seasonal SEO ‘expires’.

Top of Funnel 132

Top of Funnel SEO SERP Digital Marketing Funnels 132

KoMarketing Associates

FEBRUARY 21, 2017

Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate.

Activities 136

Activities Campaigns Brand Identity Branding 136

seo.co

FEBRUARY 8, 2023

The online marketing and SEO industry is a highly competitive arena. If you’re running a business that operates only online, you need to master effective Search Engine Optimization (SEO). Tracking keyword rankings is an important metric because it helps identify which keywords are driving traffic to the website.

Paid Search Agency 98

Paid Search Agency SEO Companies Work Management 98

KoMarketing Associates

JUNE 1, 2016

First, advertising on Baidu will be more competitive and expensive, especially for more competitive keywords. Advertisers who were happy appearing somewhere on the search engine results page will have to decide if it’s worth increasing their bids to remain at the top of the SERP. Recommendations for Search Engine Marketers.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

Go Beyond SEO

MARCH 20, 2024

Welcome to the world of online marketing for plastic surgery clinics! In today’s digital age, having a strong online presence is crucial for attracting new patients and staying ahead of the competition. That’s where Amplify Visibility , the elite Plastic Surgery PPC Agency , comes in.

Advertising Agencies 78

Advertising Agencies PPC Paid Search Agency Ad Agencies 78

KoMarketing Associates

FEBRUARY 23, 2017

As part of your initial program work, you would have (hopefully) already done your keyword research and identified which core keywords you’ll be targeting in your content. You can also simply type your keyword into a Google search and see what type of content is coming up for it, noting competitor ranking. Keyword targets.

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Content Marketing Top of Funnel 152

KoMarketing Associates

DECEMBER 27, 2016

As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. From Andrea Cruz Lopez.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Because of this, content publishers can focus more on the experience of their readers as opposed to stuffing keywords in content in order to be found in search engines. 3) Google Adwords Keyword Planner.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

KoMarketing Associates

AUGUST 30, 2018

Keyword strategy is the backbone of any successful content marketing effort. In order to drive visibility to your site and increase the impact your content has on your marketing goals, you need to know what search terms you’re already ranking for and which terms need improvement. Google Search Console.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

KoMarketing Associates

MARCH 17, 2015

For more information, I wrote about the mechanisms that B2B marketers can use to leverage structured data here and here specifically. Second, Google Knowledge Graph is increasingly prevalent in organic results across the various types of keyword searches. Direct Answer Example: Action Items for B2B Marketers?

Paid Content 120

Paid Content Search Marketing Paid Search Agency B2B Marketing 120

Go Beyond SEO

NOVEMBER 25, 2018

One of the biggest reasons why you need to take legal SEO as seriously as your next client’s case, is because it directly affects where your website will land when it comes to the search engine result pages, or SERPs for short. About 75% of online consumers say they never bother to go past the first page of search engine results.

SEO 107

SEO Dwell SERP Ideal Customer Profiles 107

KoMarketing Associates

JANUARY 19, 2022

The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Anyword

JANUARY 18, 2022

So we know what SEO is and why it’s an essential part of any online marketing campaign … but how do we actually become SEO pros? Two key elements come to mind: Strong SEO copywriting and searchable keywords. Use keywords, but be natural with them. Basically, it’s a one-stop-shop for a marketer’s SEO needs. .

Copywriting 77

Copywriting SEO Tools Work Management 77

KoMarketing Associates

APRIL 18, 2017

At the end of each month here at KoMarketing, we provide in-depth online marketing reports to our clients that provide an overview of the program’s performance. While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team. Content Appearing in SERPs.

B2B 121

B2B Top of Funnel Keywords CTR 121

Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. On May 6, 2020, there is a dramatic fall in impressions and clicks, but what is really important to focus on is the steep drop in the number of ranking keywords. Will the keyword bring me any clicks?

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

KoMarketing Associates

DECEMBER 27, 2016

As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. From Andrea Cruz Lopez.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

JUNE 12, 2018

Samantha Noble , Managing Director and Founder of Biddable Moments, shared just how much digital advertising has changed over the last 10 years (and a ton of paid media options) in her presentation, “Beyond the Reach of Keyword Targeting: The Evolution of Paid Media.” 4 Ads at Bottom of SERPs. Visual Sitelinks.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138