What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. Why Companies Need PR and SEO.

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Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

If you aren’t sold on the importance of branded keywords, check out a study that Tom Capper did on Moz’s blog about links (a huge factor in domain authority) versus brand awareness: Capper states: “Here’s the main story: branded search volume is better correlated with rankings than Domain Authority is.”. So if you want better rankings and higher conversions, owning your branded keywords and/or generating searches for your brand is crucial. Traditional SEO Keywords.


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PR Trends: How to Empower Your PR with SEO

B2B PR Sense

PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing. SEO strategies include such tactics as keyword research and link building.

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How to Use Google Keyword Planner for Content Creation

Single Grain

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Get average monthly searches for keywords that interest you. See what keywords are related to particular pages online.

How to Bolster Your B2B SEO Strategy with PR


But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR). So, today we take a deep dive into the average B2B SEO strategy and the ways in which PR strategy plays a role in elevating a brand’s online reputation. A Beginner’s Guide to B2B SEO Strategy. To make things even more complicated, search algorithms change constantly—making SEO best practices hard to keep up with. Keyword Clusters.

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SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

When people first started to use SEO for business , it was viewed as a completely separate tactic from public relations. Now businesses are seeing the benefit of using PR in SEO to get better results. In turn, better SEO leads to more website traffic and brand recognition. One of the strongest ways to build SEO is through link building. Before we get into how you can build more links to improve your SEO, let’s look at why these are important.

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5 Easy SEO Tips Guaranteed to Boost Your B2B PR

B2B PR Sense

This may be because your site's SEO ranking (search engine optimization) is below par. In this post, we'll discuss some basic SEO tips that will help improve how Google and other search engines rank your site. SEO Tip #1: Identify Your Keywords. There's a bit of science to identifying your keywords properly. Lucky for you, you don't have to rely on your own calculations to figure out which keywords to target. SEO Tip #2: Use Your Keywords Strategically.

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How to Leverage AI in PR for Amazing Results

B2B PR Sense

If you've been working around PR and marketing, you no doubt already use it to some degree. But what is on the horizon for this technology -- and how should brands use AI in PR to drive results? Let's get right into this by addressing what AI is doing for PR, and why it's a good thing. Artificial intelligence has definitely been a trending, sometimes hot-button issue - with mounting fears of AI replacing PR jobs and causing problems for hardworking professionals.

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7 Digital PR and Earned Media Strategies that Give Your SEO a Boost

Hinge Marketing

Business Growth and SEO. Our research has shown, again and again, that implementing search engine optimization (SEO) is one of the most effective ways to draw website visitors and build an audience. What is SEO? . SEO consists of two parts: on-page SEO and off-page SEO. .

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PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Because so much of PR is intangible, and offers long-term results, it does not fit into a common financial mold when it comes to metrics. Why do PR professionals need to show measurable results now? It’s estimated that companies spend about $11 billion on PR per year, and many C-suite executives are asking to see a return on that investment. Does this mean that PR is impossible to measure?

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PR Tactics: How to Crush It with Voice Search

B2B PR Sense

All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics. 6 PR Tactics That Will Help You Kick Butt in Voice Search. Be Picky with Keywords. This means that no matter how easy a keyword is to rank for, if people wouldn't actually say it, it's useless. Without tools , any SEO strategy is like shooting arrows in the dark. Answer the Public -- Simply enter a keyword or phrase. B2B PR Tips and TrendsHey Siri.OK

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A Guide to Latent Semantic Indexing and LSI Keywords


Since the advent of the search engine, SEO tactics have been in a constant state of evolution. Fortunately—or unfortunately, depending who you ask—it’s no longer enough to rely on blog comments, keyword stuffing, and directory listings to get your content on the front page of Google search results. One such consideration is Latent Semantic Indexing—or LSI keywords. In layman’s terms, LSI is used to understand how certain topics and keywords relate to one another.

Enterprise SEO Software: How to Choose the Best SEO Platform for Large Sites

Single Grain

Enterprise SEO is challenging. It is not easy to manage a site consisting of several thousand pages or to track the performance of hundreds of keywords. If you are auditing a massive site or building links for a large enterprise, every SEO task comes with its own set of challenges.

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Content Marketing and SEO: How to Craft the Best PR Campaigns

B2B PR Sense

When you think of the tactics behind perfect PR campaigns , perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What content marketing and SEO tactics should you use in your next PR campaign? Do Content Marketing and PR Belong Together ? Does content marketing make PR obsolete?

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing. 12 Reasons Your SEO Strategy Is Failing. Voice Search Is Changing the SEO Game.

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The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing


You work with sales, content, SEO, and customer care champions to promote targeted messaging. By merging PR and content marketing in your B2B marketing campaigns, of course. Why use PR with content marketing. This is where PR comes through. You know content isn’t mere marketing collateral, and PR isn’t just media coverage. Scale your brand with these six PR + Content Marketing strategies. Upgrade content calendar with PR.

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Your keywords suck and are outdated


Because language evolves very rapidly and how it evolves has little or nothing to do with what you call yourself, how you describe you your products and services, or the keywords you have locked and loaded into your tweets, your websites, your hashtags, your textual links, your Google AdWords contextual ad campaigns, your Facebook ad programs and Twitter promoted tweets. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing.

Our Ultimate List of the Best PR Tools for 2017

B2B PR Sense

Tools of any kind-- even PR tools -- are designed to make our lives and jobs easier. Whether it’s a drill in the hand of a skilled carpenter, or a keyword research tool in the hands of a PR professional, that tool enhances the work we do. Now more than ever it is important for PR professionals to incorporate influencer marketing, content marketing, and analytics into their PR strategy. 17 PR Tools to Make Your Job Easier. Tools for SEO and Website Design.

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Audio SEO: The Complete Guide to Ranking Your Podcast Successfully

Single Grain

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. In this article, I will discuss what audio SEO is and explain the types of podcast carousels that Google uses. What Is Audio SEO?

How to Combine PR Outreach and SEO Efforts for the Good of Your Brand

Content Standard

Every marketer knows there’s a fair share of tension between public relations and SEO teams. Sure, their methods of securing them differ: SEO teams create a masterful highway of backlinks over time, while PR teams pitch the storytelling angle of a product or service to publishers. After all, a combined SEO and PR outreach effort stands to reap rewards far greater than any siloed efforts ever could. ” The difference between traditional and digital PR?

Are You Harming Your B2B PR with These 8 Deadly SEO Mistakes?

B2B PR Sense

So how do you stand out from the crowd and go from SEO wannabe to SEO master? SEO errors you can make. This, combined with your growing knowledge of SEO, will help win you a prime spot on any search results page. Click here to find out how SEO can work for your video content marketing.). Mistake #1 : Optimizing For The Wrong Keywords. The SEO playing field is vast, with many intimidating contenders vying for keywords.

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How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. Wherever you go on the internet, you can't ignore the role that content plays -- whether it's a blog shared on social media, visual graphics in your PR campaigns, or a video that you use to promote your brand across multiple channels. Maintain your SEO and content materials. 4 Ways to Use Content Marketing for PR and Social Media. Invest in SEO.

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Every Question You’ve Ever Had About Keywords, Answered


For a long time, digital marketers organized their entire content calendar around specific keywords. They'd work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic. Users from around the world could enter specific search terms into a search engine and, if their intent matched your keywords, they'd land on your site. What are keywords in SEO?

8 Ways to Use External Links to Improve Your SEO

Single Grain

After reading it, you will learn to see that each outbound link is a new SEO opportunity for you to take advantage of and grow your site’s authority, traffic and online influence. And How Exactly Do They Help with SEO? 8 Ways to Use Outbound Links for SEO Starting Right Now!

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. SEO B2B SEO

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Don’t Make These Enterprise SEO Mistakes


The SEO process looks the same, for the most part, for any website owner. The process begins with industry and keyword research, then on site optimization, and then ongoing link building. Because enterprise organizations have more resources than smaller companies, it would seem as if an enterprise SEO campaign would be more successful. Here are 3 common mistakes that large corporations make during an SEO campaign. Not sufficiently staffing for SEO work.

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Eight media relations tips most PR pros totally miss


That’s a shame, since the tools PR professionals can use to be a resource and even an ally to reporters are richer than they’ve ever been. SEO is critical and headlines need to provoke as well as inform. Nevertheless, the vast majority of PR pitches I receive today look about the same as they did in 1995. This attitude sells PR short. What a missed PR opportunity! PR people are in an ideal position to do this.

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International SEO: How to Optimize Your Website to Capture a Global Audience

Single Grain

International SEO helps you overcome both these challenges. Global SEO strategies aim to provide an excellent user experience to all people visiting your site. What Is International SEO? What Is Global SEO? Technical SEO implementation. International SEO Checklist.

2019 SEO Keywords and Google: What’s in Your Poker Hand?

Content Marketing Institute

2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. If your organic #SEO is taking a hit, see what you should be doing to recover from traffic dips. Should You Worry About Your SEO and Google’s Mobile-First Index? . Learn to appreciate that SEO is like a giant poker game. When you target another keyword phrase, you’re dealt a new set of cards.

Advanced Blogging Panel: How to Create Content That Drives Traffic and Engagement


Storybase is a pricey but powerful tool that not only helps identify high-potential content ideas but also uses “intelligent as-you-type SEO recommendations based on Google search data” to help you optimize your copy for search as you draft each post. Generically, SEO has splintered over time.

How Much Does SEO Cost? The True Price of SEO Services in 2021

accelerate agency

We’re sure you already know that SEO ( search engine optimization , if we’re being formal) has become a vital part of digital marketing. Well, it’s probably because SEO pricing can be complicated. Hint: Pick SEO experts like accelerate agency !). How much does SEO cost in 2021?

SEO Strategies Based on Your Business’ Unique Competitive Advantages

Single Grain

With such a large influx of information on the web, the number of SEO agencies and consultants all around the globe has increased significantly, and so has the general savviness of the average business and their marketing departments. The 3 Pillars of SEO.

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How to Get Media Coverage and Good PR for Your Startup

Altitude Branding

However many ways you look at it, media coverage basically means publicity and in the world of PR, it can also be called “earned media”. Boosts your SEO , Increases your leads and sales, and ultimately increases trust. STEP 4: PR Tactics for winning press coverage: .

10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. What is a good example of a press release that will improve your PR? Improved SEO With well-chosen keywords and SEO practices , your press release can build strong traffic to your website. Here are few distribution services you might consider: PR Newswire. 5 Ultimate Press Release Components That Will Boost Your B2B PR.

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What Is Local SEO?


What is local SEO? Local SEO (search engine eptimization) is a series of steps that businesses must take to drive consumers or other buyers to their locations when they are specifically searching for “near me” options. Local SEO is ever-evolving.

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Seven Groups of Tools for Designing and Optimizing Websites


Search engine optimization (SEO): Plugins like Yoast SEO and All In One SEO Pack extend the fundamental “search engine friendliness” of WordPress by making it easy to customize meta tags, analyze on-page SEO, and automatically update your XML sitemaps. Keyword Research Tools for SEO and SEM. Among the most popular general keyword research tools are Wordtracker , HitTail , and KWFinder. SEO Rank Tracker Tools. SEO reporting.

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The complete guide to B2B SEO

Sprout Social

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO.