3 Tips for Hospitals To Fuel Content Marketing with SEM Data
JUNE 23, 2014
As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. For this specific post, however, I want to focus on how paid search can help address common online challenges health systems face: SEO keyword strategy without access to organic keyword data. Dealing with negative PR (AKA, reputation management). Share PPC Keyword Data to Guide SEO. This change was a major one that makes the lives of SEOs a bit more difficult.