Search Engine Journal

OCTOBER 6, 2021

Search volume is a key metric for effective keyword research. The post A Complete Guide to Keyword Search Volume for SEO appeared first on Search Engine Journal. Read about its limitations and ways to enhance the information and data it provides.

Keywords 135

Keywords SEO Research Effectiveness 135

MarketMuse

NOVEMBER 21, 2019

A look at how and why low-volume keywords can generate a substantial amount of traffic. The post Keyword Research and The Search Volume Illusion appeared first on MarketMuse.

Keywords 96

Keywords Research Traffic Generation 96

Moz

APRIL 15, 2021

For competitive niches, small addressable markets, or both, turn to this proven approach when trying to grow targeted organic traffic and brand awareness: targeting low search volume keywords.

Keywords 75

Keywords Optimization B2B Traffic 75

MarketMuse

MARCH 3, 2022

The use of search volume as one's north star for all keyword research is the biggest mistake from an ideation and a prioritization metric.

Keywords 52

Keywords Research SEO Content 52

Marketing Insider Group

NOVEMBER 6, 2023

That way, your ads will lead to relevant content that matches users’ search intents, making visitors more likely to stay on your page, explore the rest of your website, and take action, such as by making a donation. To do this, determine the audience you’re trying to reach and what keywords they’re likely to search for on Google.

Paid Search Agency 243

Paid Search Agency Marketing & Strategy Marketing Strategy Ads 243

MarketMuse

FEBRUARY 28, 2020

The post 7 Reasons Monthly Keyword Search Volume Can Be a Poor Metric appeared first on MarketMuse. What you don't know can hurt you. Here are seven issues to watch out for when relying on this infamous metric.

Keywords 53

Keywords Research 53

Marketing Insider Group

JANUARY 2, 2024

“Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. Detailed Keyword Research Prioritize long-tail keywords that align with the needs and queries of B2B buyers.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Webbiquity

AUGUST 30, 2022

Maintaining organic search traffic growth for a large, mature website can be challenging. Then look for Goldilocks keywords that have a “just right” combination of high average monthly search volume and relatively low competition or keyword difficulty. Nowhere-in-Search Keywords.

Keywords 347

Keywords Tactics SEO Tagging 347

Marketing Insider Group

JULY 24, 2023

They’ve come up with tools like ‘neural matching’ and ‘BERT’, and with every Google update , the search engine is becoming more and more sophisticated. A lot of website owners are still stuck using outdated tactics, optimizing their websites with just a handful of keywords. That’s where keyword clustering comes in.

Keywords 226

Keywords SERP Eye-Tracking SEO 226

Marketing Insider Group

NOVEMBER 8, 2021

Optimizing search programs, email campaigns and other forms of outbound marketing is certainly a best practice. Search Volume Still Works. Tools like Semrush and Alexa provide marketers with keyword research to help them understand the different variations of people searching in Google and monthly volume numbers.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Marketing Insider Group

MARCH 11, 2024

Performance content needs to conform with increasingly sophisticated search engine algorithms as well as with your target audience’s expectations. Your visitors won’t find your brand if you can’t catch the attention of search engines. No longer can you just smatter the right keywords throughout a webpage or blog post and get noticed.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Marketing Insider Group

NOVEMBER 30, 2021

High branded search volume is a good sign that consumers are searching specifically for your brand. Organic share of voice shows how visible your brand is compared to others on SERPs for brand-relevant keywords and topics. Paid vs. organic search traffic. Why do search engine rankings matter to brand awareness?

Brand Identity 301

Brand Identity Branding SERP Paid Search Agency 301

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Pick the Correct Keywords.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. Start with keyword research.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. However, searching for current content ideas can be time-consuming. Why You Need To Find Current Trending Topics Content quality and quantity are critical for ranking well on search engines. You’d surely appreciate any shortcuts you can find.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Marketing Insider Group

AUGUST 28, 2023

In this guide, we’ll break down the basics and help you navigate the ins-and-outs of climbing the search engine ranks. Quick Takeaways Master SEO by understanding search engine algorithms, playing the keyword game right, and creating a user-friendly website experience.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Salesforce Marketing Cloud

NOVEMBER 15, 2023

billion searches performed on Google globally each and every day, your pool of potential customers is massive. That’s where doing keyword research, and choosing the right SEO keyword, comes in. That’s where doing keyword research, and choosing the right SEO keyword, comes in. With over 8.5

Keywords 105

Keywords Research Traffic Lead Scoring 105

Webbiquity

AUGUST 1, 2023

Rapidly growing traffic to a completely new website is challenging: your market doesn’t know the brand or site name, search engines have no history with it (therefore, it has no domain authority), and there are initially no backlinks pointing to the site. But organizations typically seek to accelerate this process as much as possible.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Optinmonster

DECEMBER 20, 2023

Do you want to learn how to choose keywords for SEO ? Choosing the right keywords can feel like trying to find a needle in a haystack. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Webbiquity

APRIL 13, 2022

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. Understand the context behind keywords. The intent behind these keywords will likely differ from consumers performing similar searches.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Marketing Insider Group

MARCH 13, 2023

Most Meaningful: Televerde While consistency and high-volume are major players in content marketing, success is hard to come by without posting meaningful content. Sales and marketing experts , Televerde, saw a 4x increase in ranking keywords after prioritizing the connection their content made with their audience. 3…2…1…Action!

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Top Rank Marketing

MARCH 25, 2024

The information B2B buyers seek out in making decisions, and the ways they search for it, remain very different from the standard B2C purchase. Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics. Target long-tail keywords to address specific search intent.

Top of Funnel 105

Top of Funnel SEO Long Tail Marketing B2B 105

Marketing Insider Group

JANUARY 25, 2021

It requires commitment and staying up to date on changes made by search engines. percent of all search traffic in the U.S. With Google still being the dominant search engine by far, most of the efforts in your SEO strategy will focus on it. Most website traffic comes from organic search, at 53.3 Google is still king.

Paid Search Agency 346

Paid Search Agency Advertising Agencies Ad Agencies SEO 346

Webbiquity

JUNE 20, 2023

#5 Optimize Videos for Search Engines Search engine optimization (SEO) plays an important role in driving organic traffic and increasing visibility. In video marketing, optimizing your videos ensures that they can be discovered by the right audience and rank higher in search engine results.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Sprout Social

APRIL 29, 2024

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

Work Management 87

Work Management Marketing Management Service Brand Identity 87

Marketing Insider Group

JANUARY 29, 2024

Keyword Research and Idea Generation As marketers, we know the power of the right keywords. ChatGPT can be your go-to tool for uncovering those hidden keyword gems that can drive your strategy forward. “ChatGPT, help me out with 10 fresh keyword ideas and content angles for digital marketing trends in 2024.”

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Gone are the days when keyword stuffing and writing consistent blogs once a week were enough to get your website noticed.

SEO 97

SEO Marketing & Strategy Content Lead Scoring 97

Marketing Insider Group

APRIL 27, 2020

Direct website traffic refers to when people intentionally type your URL into a search engine to visit your website. This metric is especially important because many people discover new brands by using social media, seeing ads, or by directly typing in keywords on Google that relate to your specific brand or product. Search Volume.

Brand Identity 299

Brand Identity Branding Best Practices B2B 299

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. Take a look at his headline: 2.

Social Media 154

Social Media SEO Cost Per Click Media 154

Contently

FEBRUARY 3, 2022

After a reasonably significant initial investment of time and money in keyword discovery, content creation, and backlink building, a lead generation company’s ongoing costs are then minimal. Target lower-competition, higher-volume keywords. A better keyword to target would be “dog groomers near me.”

Lead Generation 205

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 205

Launch Marketing

SEPTEMBER 13, 2023

Utilize Long-Tail Keywords While generic keywords might have high search volumes, they are often overcrowded, vague and not optimized in PPC campaigns. Enter long-tail keywords. Marketers sometimes shy away from long-tail keywords because they don’t always have the most monthly search volume.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

illumin

MARCH 21, 2024

Using accurate keywords is a critical part of contextual targeting. While keyword research is a good first step, it isn’t enough. Marketers need to use specific and relevant keywords to sell their brand. Keywords and product names can be flagged as inappropriate or irrelevant out of context.

Keywords 105

Keywords Cost Per Click Long Tail Marketing CPC 105

Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Nevertheless, because search engine optimization (SEO) is essential to achieve first-page rankings and garner more traffic, having the right tools to optimize intelligently can lessen the burden.

SEO 197

SEO Marketing Analytics Tools B2B Marketing Tools 197

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? What is search intent? What is search intent? Or are they searching for a specific individual or business?

Intent 194

Intent Optimization Google SERP 194

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. What’s driving the renewed focus on organic search?

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Kevin Indig

OCTOBER 30, 2023

JetOctopus has a state-of-the-art Google Search Console SEO Insight Extractor with more than hundreds of data sets and visualization charts.    Keywords. View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positions).

Brand Identity 106

Brand Identity Branding CTR API 106

Search Engine Journal

JANUARY 29, 2022

Google's Search Advocate John Mueller says the impressions your site receives for a keyword is not an indication of the search volume for that keyword. The post Google Says No Correlation Between Impressions And Search Volume appeared first on Search Engine Journal.

Correlation 132

Correlation Impressions Google Keywords 132