Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Martech

MARCH 21, 2024

Marketers can’t call Google’s bluff anymore. With Google continually pushing back the cookie deprecation deadline, advertisers didn’t expect, or prepare, for the demise of cookies to actually happen. Now, advertisers are scrambling to find the solution. Alternative data is a promising solution in the chaos of the cookie crumble.

Advertising Agencies 107

Advertising Agencies Advertisements Advertising Work Management 107

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 355

Resource Management Demand Generation Agencies CMS Development Work Management 355

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. View the full report. View the results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Biznology

MARCH 19, 2015

The next frontier in technology is the Internet of Things (IoT)—the connection of everyday physical objects like thermostats, door locks, and household appliances to the Internet. While it’s too early to know what that the IoT will actually look like, what is clear is that the IoT will revolutionize marketing.

Internet Marketing 80

Internet Marketing Mobile Advertising Privacy Lock-In 80

Choozle

MAY 24, 2024

In the competitive world of digital advertising, success hinges on the right blend of data, technology, and access. This integration lets you tap into Walmart’s extensive customer insights and leverage cutting-edge advertising tools to drive exceptional campaign performance. JUMP TO: What Is Walmart DSP?

Ad Frequency 66

Ad Frequency Mobile Advertising Work Management Ad Exchange 66

Launch Marketing

SEPTEMBER 13, 2023

Optimize for Mobile First Today, mobile-first isn’t just a trend—it’s a necessity. Over 50% of global internet users access the web via mobile and by not optimizing for this segment, you’re potentially losing out on a massive chunk of conversions. Download our free Digital Marketing Guide now.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Brandwatch Marketing

MARCH 7, 2023

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Navigate the Channel

JUNE 2, 2023

In addition to building site navigation that organically and easily leads users to click through, engage with content and make inquires once they get to your website, your marketing efforts should include strategies to drive qualified traffic to it. For the marketing efforts, read on.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print).

Mobile Marketing 114

Mobile Marketing Work Management Marketing Automation Services Marketing Management 114

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. The outcome of the landmark case could bring significant changes to Google and the future of the Internet. Google calls its competition ‘inferior’ (Sept.

Google 76

Google Lead Ranking Lead Scoring Paid Search Agency 76

KoMarketing Associates

APRIL 24, 2018

Although the majority of marketers believe that their ad campaigns are fully integrated and effective, previous research suggests that many customers disagree. Why do you think there is a disconnect between marketers and customers on the level of integration? How can marketers improve their online targeting efforts?

Campaigns 189

Campaigns Planning Ad Frequency Mobile Advertising 189

Stevens & Tate

JUNE 6, 2022

For companies that already advertise to prospective customers on mobile devices, or who have organic search presence, there are numerous elements of their online presence that need to be checked, tested, and, where appropriate, changed. The changes are going to make knowing the speed of a mobile site essential.

Adwords 105

Adwords SEO Effectiveness Lead Scoring 105

LeadSquared

JULY 24, 2013

From businessmen finalizing billion dollar deals to teenagers seeking solutions to math problems and family members separated by thousand of miles connecting with each other, mobile phones have changed the way the world perceives communication today. Everyone has access to mobile phones and why not? What is Mobile Advertising?

Mobile Advertising 52

Mobile Advertising Paid Search Agency Advertising Agencies Advertisements 52

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. of all digital display ad spend by the end of 2021.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Customer Experience Matrix

APRIL 30, 2019

It’s hard to find consistent data over time but it’s a safe bet that this GlobalWebIndex report is correct that consumers' privacy concerns have grown sharply in recent years. But the same surveys show a substantial minority don’t want their data tracked at all and many have stopped using big social media platforms due to privacy concerns.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. That was around mid-March 2020.

Trends 109

Trends Work Management Advertising Agencies Marketing Management 109

KoMarketing Associates

DECEMBER 11, 2018

b2b marketing for generation z. While Generation Z is similar to millennials in the fact that they rely on technology and expect some flexibility in their job, they are the first generation that has truly grown up with the internet, thus affecting everything from how they work to their expectations. Different Ways to Communicate.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Digilant

MAY 21, 2024

Given the rapid evolution of technology, consumer behavior, and media consumption patterns, traditional marketing approaches no longer suffice when it comes to capturing and retaining audience attention. Marketing organizations looking to grow their brand’s market share must constantly be looking to innovate.

Advertising Channels 52

Advertising Channels Paid Search Agency Practices Advertising Agencies 52

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Contently

APRIL 19, 2017

Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. That said, there are still plenty of important assumptions surrounding social media that make the rounds in marketing circles.

Social Media 167

Social Media Trends Emarketing Media 167

ClickZ

JULY 28, 2020

30-second summary: As of April 2020, there are 4+ billion internet users with unique mobile phone users crossing 5+ billion worldwide. This week, we give you a good lay of the internet land topped with a quick run-down of the what, who, and how of digital advertising. The “mobile view”. Did you know?

Paid Content 80

Paid Content Advertisements Advertising Mobile Advertising 80

Only B2B

FEBRUARY 23, 2022

The intended market may be targeted and marketed to if they have access to information and can perform research. Furthermore, it is human nature for audiences all over the world to seek customised advertising content and approaches. It is invariably said that the purchase process is now reliant on the customer.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 86

Statistics Video Marketing Work Management Paid Search Agency 86

Martech

OCTOBER 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you warming up the Schadenfreude ?

Paid Search Agency 107

Paid Search Agency Ads Video Marketing Enterprise Management 107

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Marketing AI 97

Marketing AI Training Generation Budget Programs 97

Content Standard

SEPTEMBER 30, 2014

Mobile content is playing a bigger role in today’s content marketing strategy compared to last year. According to Demand Gen Report’s 2014 Content Preferences Survey , 86 percent of B2B buyers desire access to interactive or visual content, and they prefer it to be optimized for mobile. percent in 2013 to 55.8

Mobile Advertising 40

Mobile Advertising Advertising Agencies Mobile Marketing Demand 40

Hubspot

JUNE 12, 2017

There are few things I look forward to more every year than the release of Mary Meeker’s Internet Trends Report. It’s clear, it’s visually interesting, and most importantly, the results are always fascinating -- with tremendous implications for marketers. Another way the internet is changing TV? Advertising.

Spending 78

Spending Ads Mobile Advertising Cable 78

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The 5 key entertainment display advertising trends.

Display 98

Display Advertisements Advertising Trends 98

QuanticMind

MAY 15, 2023

While quirky destinations like these are fun for townies and tourists alike, creative marketers can also benefit from understanding the significance of such local attractions—especially in today’s industry, which is slowly but surely transitioning toward more privacy-friendly methods of serving tailored messages to consumers. How, exactly?

Privacy 91

Privacy Mobile Advertising Advertising Agencies Guidelines 91

Biznology

JULY 23, 2018

If you spend any time browsing the internet, you might have noticed that it seems like just about every site you visit has a little pop up asking you if you want notifications. As a long-time marketer who survived through the pop-up armageddon of the early 2000’s, I really have to wonder what gives? Why is this so prevalent now?

Privacy Policies 120

Privacy Policies Mobile Advertising Opt-out Ad Frequency 120

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Why do marketers need identity resolution platforms? What identity resolution platforms do.

Marketing Automation Services 111

Marketing Automation Services Privacy Enterprise Management Work Management 111

Digilant

MAY 21, 2024

Given the rapid evolution of technology, consumer behavior, and media consumption patterns, traditional marketing approaches no longer suffice when it comes to capturing and retaining audience attention. Marketing organizations looking to grow their brand’s market share must constantly be looking to innovate.

Advertising Channels 40

Advertising Channels Paid Search Agency Practices Advertising Agencies 40

Liveintent

FEBRUARY 28, 2023

Still, this infamous triopoly is losing its grip as Facebook and Google have recently reported dramatic decreases in ad revenue. Evidently, marketers are moving away from these walled gardens and looking for more reliable, logged-in ad channels. Think mobile-first, then design for it. digital ad spend in 2022. Enter: email.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Martech

OCTOBER 11, 2022

While these changes will benefit the average user without any noticeable difference in how they search and browse online, the switch will require significant changes for marketers and businesses. Google Analytics is a staple tool for marketers to track online activity. What is Google Analytics 4? Does GA4 use cookies? Yes and no.

Marketing Analytics Tools 81

Marketing Analytics Tools Paid Search Agency Advertising Agencies Analytics 81

Martech Advisor

FEBRUARY 13, 2020

Recent mobile, data and programmatic enhancements have enabled the swift digitization of OOH and a resurgence of interest in this legacy medium. To illustrate this point, Lamar, one of the biggest legacy OOH media owners, has been reporting steady increases in its net revenue (most recently, 9.4% in Q3 2019 and 6.9% in Q2 2019).

Mobile Advertising 135

Mobile Advertising Advertising Mediums Paid Search Agency Advertisements 135