20 Expert LinkedIn Guides
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Making LinkedIn Work for You by NoddlePlace.
Are LinkedIn Groups experiencing a crisis?
DECEMBER 7, 2016
After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time?
How to Get Marketing Results from LinkedIn Group Discussions
B2B Marketing Traction
JULY 8, 2015
There is an art to getting followers and engagement on social media platforms like LinkedIn. The social media platform in question is LinkedIn. “I have a LinkedIn question. Last year I started an aggressive LinkedIn campaign. What LinkedIn changed In Groups.
LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?
Digital B2B Marketing
JULY 1, 2013
If so, LinkedIn’s new Sponsored Updates may just change your mind. Up until now, advertising on LinkedIn was just advertising. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn.
5 Simple Strategies for Growing Your LinkedIn Influence
grow - Practical Marketing Solutions
MAY 22, 2014
Can positioning yourself as an influencer on LinkedIn really help you achieve your personal and professional goals? Building LinkedIn influence is the key to becoming both the trusted authority and the likable expert in your industry. Create and Share Influential Content on LinkedIn.
CMOs fail to go beyond brand awareness on LinkedIn
AUGUST 11, 2016
Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.
Why Your Content Plan Must Include Interactive Content
Modern B2B Marketing
AUGUST 7, 2015
Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.
Optimize Your LinkedIn Profile With These 10 Key Elements
AUGUST 7, 2014
In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. The second point of impression in a LinkedIn profile is the headline (or tagline).
How to Master Content Marketing on LinkedIn
JULY 20, 2015
There are a few different avenues for sharing information on LinkedIn, but which one is the best method? In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. 4 Tips for Sharing Updates on LinkedIn.
Facebook, LinkedIn and Twitter in Plain English
APRIL 18, 2012
I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. My goal was to describe in plain English the way these networks provide value to their users and the metaphors they use for interaction. Facebook & LinkedIn. Both are based upon a foundation of personal profiles and “friends,” which LinkedIn calls “connections.”
Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
B2B Lead Generation Blog
NOVEMBER 12, 2012
In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.”
Marketri LinkedIn Tip 12: Starting LinkedIn Group Discussions
FEBRUARY 21, 2012
You have become comfortable commenting in response to LinkedIn group discussions and are now poised to do more. Pay attention to your group discussions, as they will help you become more visible on LinkedIn and you want this to be a positive interaction.
Fast Forward: Video Content Goes Interactive and Personal
Modern B2B Marketing
FEBRUARY 17, 2016
This year, watching videos will become more active–and interactive. They’ll weave the viewer’s name, company logo, or LinkedIn picture seamlessly into the video content to draw the viewer into the story and create a unique and memorable experience.
5 Ways to Boost B2B Sales Through LinkedIn Social Selling
Modern B2B Marketing
MAY 24, 2016
In this blog, I’ll cover five strategies to use LinkedIn to drive significant revenue for your company: 1. This is especially important to do if your lead is publishing original content on LinkedIn. How much you interact with others.
How to Tie Your LinkedIn Ads to Revenue
NOVEMBER 10, 2016
LinkedIn is clearly one of the top platforms for B2B marketers to target prospects. According to the LinkedIn Ads Benchmark Report 2016 , over 35% of marketers on LinkedIn are unsure if they consider their efforts a success.
15 Tips for Getting the Most From LinkedIn Groups
OCTOBER 11, 2012
I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. LinkedIn gives you 120 characters for a headline, which is pretty generous. There Are Three Parts Of Any LinkedIn Post. Facebook is more playful than LinkedIn.
Use LinkedIn’s New Channels to Grow Your Business
SEPTEMBER 24, 2013
LinkedIn users can now follow channels , which are broken into broad-based topics such as marketing strategies, higher education and healthcare. While there are many ways to use LinkedIn to grow your business , Gibbs offers these networking tips to get the most out of LinkedIn’s new channels.
10 LinkedIn Groups Every Entrepreneur Should Follow
MARCH 27, 2015
Third, LinkedIn groups aren’t exactly scarce. The first two are two popular LinkedIn groups you’ve likely already seen. Intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world.”
3 Networking Tips with LinkedIn Groups for Business
Writing on the Web
FEBRUARY 29, 2012
LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. As of last month, LinkedIn reported an astounding 131,200,000 members, with 12% of those being entrepreneurs.
How to Optimize Your LinkedIn Profile for Social Selling [Infographic]
DECEMBER 7, 2014
But if your LinkedIn profile doesn''t include your three jobs and features a cropped picture of you from prom, you can''t really call yourself a social seller. If you''d like to start a social selling initiative in earnest, then begin by revamping your LinkedIn profile.
8 Companies Totally Rocking Their LinkedIn Company Pages
MAY 14, 2014
Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. LinkedIn is a huge traffic driver for us," explains Journey Co-Managing Editor Jay Moye.
6 Rookie Mistakes You Might Be Making on LinkedIn
FEBRUARY 9, 2015
It seems every day there is more evidence to show that LinkedIn is an incredible tool for creating strategic relationships, boosting your reputation, and generating more leads. Keep on reading to discover the top LinkedIn blunders people make -- and how to avoid making them yourself.
75 Interactive Infographic Examples to Inspire 2017
FEBRUARY 16, 2017
Enter interactive infographics. . Whether you're looking to launch an interactive infographic or find inspiration for an upcoming campaign, this list of examples is sure to get your creative juices flowing. . . 75 Best Interactive Infographics From Across The Web.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
NOVEMBER 18, 2014
Select Facebook, LinkedIn, and Twitter. Users interact and consume content on each of these social media channels differently. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation.
The New LinkedIn Encourages B2B Marketing to Embrace Its Human Side
MARCH 1, 2017
So imagine your surprise if you’re a B2B marketer who logs on to LinkedIn—the proverbial ugly duckling of the social media world—only to discover something new. You discover that LinkedIn’s doing new research and making it available.
How to Start an Awesome LinkedIn Group
JULY 24, 2013
One excellent way to establish credibility organically is to launch a LinkedIn Group. Duke Long, a commercial real estate agent in Indianapolis , has been engaging colleagues nationwide with a LinkedIn group focused on social networking. LinkedIn walks you through the steps.
The Ultimate Cheat Sheet for Mastering LinkedIn
AUGUST 23, 2011
With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. To help you master LinkedIn , below is our ultimate list of 20 awesome tricks you've likely overlooked. 20 Hidden LinkedIn Tricks.
How to Optimize Your LinkedIn Profile for Social Selling
SEPTEMBER 23, 2014
For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. But LinkedIn is a whole different ballgame for people in sales.
How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program
SEPTEMBER 11, 2013
This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. There are over 300 influencers that are writing as part of LinkedIn Influencers. Do they comment and interact? LinkedIn
LinkedIn Launches "Content Marketing Score" and Trending Topics Site
MARCH 27, 2014
Today, LinkedIn introduced two tools to help make your social media marketing a bit smarter: Content Marketing Score and Trending Content. LinkedIn''s new Content Marketing Score will help arm you with the data you need to help grow your company''s presence on Linkedin.
Am I connecting with my customers enough? 10 tips for customer outreach
DECEMBER 9, 2016
More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon.
LinkedIn Power Tips: Give Before You Receive
Writing on the Web
MARCH 7, 2012
If you’ve noticed, LinkedIn is quickly becoming the social networking site for professionals to connect and do business. Just wondering… I’ve invited Chris Buffaloe of SerenityVA.com to share tips on using the LinkedIn recommendations feature.
How LinkedIn Company Pages Work Like Magic for B2B Marketers
The Forward Observer
NOVEMBER 26, 2012
Artillery B2B Marketing Blog > The Forward Observer With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more leads. LinkedIn is the world’s largest professional social network.
13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
AUGUST 28, 2015
So check out the following banner ads, Facebook ads, Twitter ads, and LinkedIn ads, and learn why they're just so awesome. In an effort to recruit people showing interest in Boeing, the company placed animated infographic-type ads on the sides of its own LinkedIn Company Page.
7 Schools That Are Totally Rocking Their LinkedIn University Pages
APRIL 15, 2014
LinkedIn has opened its doors to high school students in search of college degrees, and schools have responded positively by creating engaging and informative LinkedIn University Pages. UC Berkeley allows both their alumni and students to post on their LinkedIn page.
Microsoft buys LinkedIn: the largest martech acquisition in history?
JUNE 20, 2016
Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” of LinkedIn’s total revenue.
Make Your LinkedIn Profile Work for You | chrisbrogan.com
Buzz Marketing for Technology
SEPTEMBER 30, 2008
Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. linkedin. chrisbrogan.com.
LinkedIn Just Turned You Into a Butterfly
grow - Practical Marketing Solutions
JANUARY 27, 2011
The picture above is not a map of Africa on Acid, it’s a new LinkedIn product called InMaps. Here is how the company describes it: “InMaps is an interactive visual representation of your professional universe.
5 Steps To Integrate Interactive Content Into Your Marketing Strategy
APRIL 9, 2015
Full disclosure: I love interactive content and have been a SnapApp advocate for well over two years. Now that that’s out of the way, let’s be clear about one thing: You should not have an “interactive content strategy.” Reciprocal value is one distinct advantage of interactive content.
49 Noteworthy Social Networking Stats and Facts
FEBRUARY 23, 2016
” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. 9 LinkedIn Stats and Facts. 57% of LinkedIn users are male.