Only B2B

FEBRUARY 19, 2025

The four steps of lead generation include: Lead Capture Getting prospects to share their contact information via forms, gated content, or chatbots. Lead Qualification Sorting leads based on engagement and intent. Sales Handoff Passing sales-qualified leads (SQLs) to the team at the right time.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Lead Ranking Marketing Qualified Leads 71

Lead Forensics

JULY 18, 2024

Lead Conversion Rate: This measures the percentage of leads that convert into qualified sales opportunities. Foster closer collaboration to ensure a smooth lead nurturing process. Cost per Lead (CPL): Track the average cost of acquiring a new lead.

B2B Sales 52

B2B Sales Sales Qualified Leads Allocation Top of Funnel 52

Envy

MAY 29, 2019

Let’s talk about another tried and true lead gen technique- webinars. Webinar attendees are some of the most valuable leads you can generate as a marketer. They’re almost all high intent leads, and while they can always leave the webinar, they’re much more of a captive audience than someone reading your eBook.

Tactics 84

Tactics B2B Marketing Planning B2B 84

SalesIntel

FEBRUARY 3, 2025

Without intent data , youre essentially shooting in the dark, hoping your message resonates with potential buyers rather than strategically placing your ads in front of those already looking for a solution. Increased Cost-Per-Lead (CPL) Inaccurate targeting drives up the cost of acquiring each lead. Not just impressions.

Cost per Lead 52

Cost per Lead Ideal Customer Profiles Demand Generation Spending 52

Metadata

FEBRUARY 13, 2025

Track the Right Metrics Metrics should capture both marketing efficiency and business impact: Lead Generation Performance: Track metrics like cost per lead (CPL) and conversion rates to assess how effectively ads attract potential customers. Cost Per Lead (CPL) Are You Acquiring Leads Efficiently?

Cost per Lead 40

Cost per Lead Paid Search Agency Lead Ranking Multi-Touch Attribution 40

Metadata

JANUARY 8, 2024

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. (Okay, he didn’t use those exact words, but he did make it clear that it’s time for you to put certain performance metrics on the backburner.)

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Metadata

APRIL 8, 2024

For context, our cost per lead (CPL) was around $1,000 before we started using Metadata. With Metadata, our CPL dropped to about $50. Not only were the leads coming in more consistently and at a better rate, but I also could actually see which ads were doing the most heavy lifting.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52