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How to Identify Ideal Customer Profiles (ICPs) Using B2B Intent Signals: A Step-by-Step Guide

Only B2B

A wrong ICP means: Wrong messaging Wrong value proposition Wasted time and resources Lost sales opportunities To get it right, you need to study buyer intent signals , analyze them, and identify which ones align with your ICP. Lets go step by step on how to use intent signals to improve sales and marketing.

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How ZoomInfo’s Data, Intent, and Unique Signals Empower Customers to Stay Ahead in 2025

Zoominfo

What sets ZoomInfo apart is the ability to enrich traditional intent signals by layering them with additional buying and contextual signals, significantly enhancing their accuracy and relevance. ZoomInfo also enables customers to unify both sales and marketing teams around shared, real-time signals. We process over 1.5

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AI Tasks and Tools for SDR Success

Heinz Marketing

AI Solution : Tools like 6sense and ZoomInfo automate the discovery of potential leads by analyzing digital behavior, intent signals, and web activity across various platforms. Accurate lead scoring is crucial to ensure SDRs focus on the most promising opportunities.

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How to Leverage Intent-Based Marketing to Target Right Leads

Only B2B

Key Components of an Intent-Based Marketing Strategy 1. Understanding Buyer Intent Signals Buyer intent signals help you identify and analyze purchase intent based on data from online activities. This ensures you target genuinely ready-to-buy prospects and avoid wasting efforts on premature leads.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. Intent signal data is a great way to up your marketing game.

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11 Best Buyer Intent Data Tools to Drive More Qualified Leads  

Only B2B

Third-party intent data : Gathered from external sources such as partner websites, content syndication networks, and data providers. Buyer intent data tools aggregate these signals, allowing marketers to prioritize high-intent leads and tailor their outreach to align with buyer interests.

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How VAIS Helps in Customer Segmentation: Data-driven Audience Targeting

Valasys

Businesses can divide leads into different categories by integrating VAIS with intent data: High VAIS + High Intent: Prime prospects ready for direct outreach and sale engagement. High VAIS + Medium Intent: Leads that require nurturing through email campaigns and personalized content.