Marketing Insider Group

JULY 21, 2010

Background This study is the 2 nd phase of a research project by both TechTarget and Google. In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

The Effective Marketer

MARCH 24, 2011

What information is required before leads are passed to sales? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 But why is that this fight on lead quality continues?

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 10, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 billion emails sent. United States License. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

tags: workliteracy communication ). This was a presentation to instructional design researchers advocating for more research and coordination in developing skills for the 21st century at all levels of schooling. This was a presentation to instructional design researchers advoca more. ® Introduce Web 2.0

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Smashmouth Marketing

JUNE 30, 2009

It's about delivering messages that inspire conversation and allows readers to inform themselves and if interested, engage. Provide basic information to open the knowledge share, provide links to other information, and keep it short enough that someone can scan it and/or absorb it at the pace they desire. Keep it simple.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Buzz Marketing for Technology

NOVEMBER 10, 2008

Over the last 13 years they raised $75M for breast cancer research. At the beginning of the program they were breaking ground – now it's seems like a “sea of Pink” – So welcome to Web 2.0 it's no longer about pushing information out – it's about consumers generating conversations.

Web 2.0 100

Web 2.0 Wikipedia Correlation Case Studies 100

The Effective Marketer

APRIL 9, 2009

Insider information is always good when planning your next career move! You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

Wondering Out Loud

APRIL 5, 2010

So, with name in hand I set off for the Google to do a little research. All in all, I was able to find a fair amount of information, but not enough to help me draw any conclusions about the organization’s credibility, which is why I’m not revealing the name of the group). In the world of Web 2.0, Wikipedia.

Social Media 40

Social Media Web 2.0 Wikipedia Media 40

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Marketing Insider Group

DECEMBER 7, 2010

In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Buying, once a one-way interaction between an informed seller and a curious buyer, has become a conversation between equals, and the revolution in buying behavior is still ongoing.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

WebMarketCentral

DECEMBER 20, 2007

Following up on its first study on the value of Web 2.0 social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. B2B IT decision makers are increasing less interested in advertising and more eager to get unbiased information from their peers.

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

Industrial Marketing Today

JUNE 19, 2010

And they use different sources to get their information. The chart below from a research study done by Forrester illustrates this point very clearly. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. New media and Web 2.0 You’re able to make more informed decisions.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Industrial Marketing Today

MAY 26, 2010

The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. There are plenty of charts and graphs too. You can download it from here (does require registration).

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Buzz Marketing for Technology

JUNE 27, 2008

Carr argues that, for most people, the Web is becoming the primary channel through which information is absorbed and processed. My mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles. Last month, I linked to a post about Enterprise 2.0 Enterprise 2.0.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Webbiquity

MAY 20, 2010

What exactly is “Web 3.0?&# Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ ’ by Futurelab. Share it on StumbleUpon. Tweet This!

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Online Marketing Institute

MARCH 13, 2011

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Detailed information is vital for spotting potential customers. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Buzz Marketing for Technology

JULY 28, 2008

The Economist article is now behind a pay wall, but I think there must be copies here and there on the Web … it’s a very well-researched and well-written artyicle and worth the time to search for it and read it). Enterprise 2.0 Spigit - Enabling Enterprise 2.0 Spigit - Enabling Enterprise 2.0

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

The Effective Marketer

AUGUST 25, 2009

When used effectively, PPT can be a great help in conveying information, telling a story, and engaging the audience. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

The Effective Marketer

JULY 16, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Marketing Insider Group

JUNE 18, 2010

When prospects are ready to buy, they will use keyword search to research products and solutions. And when prospects land on your website, it is important that they find the information they are seeking. Intuitive navigation, deep content, and obvious contact information are keys to utilizing your website to drive leads.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

The Effective Marketer

JANUARY 17, 2009

The principle of communicating also applies to ensuring the marketing manager gives the necessary information to others in the company to get their jobs done. Sales, finance, operations, shipping, each department manager needs specific information that will help them do their jobs. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MARCH 7, 2009

The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters. I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. I use it to research key words/phrases that people are using to search for answers to their particular problem. You’d be surprised how many different ideas and variations you can get from your initial thought after doing your research.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

The Effective Marketer

OCTOBER 14, 2009

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Anything Goes Marketing

NOVEMBER 16, 2008

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke).

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. October 10-13, Web 2.0 It will be interactive, engaging, and hands-on. communities.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. October 10-13, Web 2.0 It will be interactive, engaging, and hands-on. communities.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Chris Koch

OCTOBER 12, 2009

Look at it this way and social media inevitably becomes evolution, as social media researcher Josh Chasin convincingly argues here. There won’t be nearly as much to link to through Twitter in the coming years, and that’s the revolutionary subtext that’s going on behind the evolution of Web 2.0.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Buzz Marketing for Technology

OCTOBER 5, 2008

Pragmatism , reality , Research , social construct , society , thesis , William James. You can read my thesis proposal here and I collate links and quotes from my research on my wiki. « Failure is the condiment that gives success its flavour. Digital Literacy, Pragmatism and the Social Construction of Reality. EdTechRoundup.

RSS 100

RSS Web 2.0 Wiki Skype 100

Adobe Experience Cloud Blog

JUNE 27, 2010

The days are long gone when sales representatives could rely on their ability to “read” prospects to make the sale, thanks to buyers researching their purchases online. Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities. technologies to provide sophisticated sales insight.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Buzz Marketing for Technology

JUNE 27, 2008

As I had been doing a lot of research on social networking, the department head and myself came up with a course named New Communication Technologies in Organizational Life. IM is much more difficult to control ( in terms of information flow and when it is used, not to mention possible viruses).

Wiki 100

Wiki Web 2.0 Work Management Class 100

Industrial Marketing Today

SEPTEMBER 3, 2010

According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit. There is plenty of information out there about buyer personas. Read The Anatomy of a Great Web Persona by Brian Massey. And in a complex industrial buy cycle, things can get well…complicated.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. The color scheme, fonts, graphics and your tag line should all work together to separate you from your competition and be a true reflection of your business. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60