article thumbnail

How to create a knowledge base for marketing work management

Martech

Building a knowledge base for your marketing work management system is essential to making sure everybody using it is on the same page. Here are some tips on what to include in your marketing work management knowledge base. A meeting (virtual or in-person). Slack/Teams and other messaging apps. Request forms.

article thumbnail

How You Can Write a Good Knowledge Base Article

Salesforce Marketing Cloud

Your customers can easily get the answers they need with knowledge base articles, which are informative help articles on your site. Service agents can also use knowledge base articles to solve customer problems and reduce their average handle time. What is a knowledge base article?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Tips to Scale Knowledge Base Content That Truly Helps Customers

BenchmarkONE

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels.

article thumbnail

A Knowledge Base: The Sales Enablement Tool Your Business Needs

BenchmarkONE

A strong knowledge base tells your customers, your industry, and the search engines that you’re an authority in your field. While it might be time-intensive, putting together a knowledge base article on a topic related to the product or service you offer allows your sales team to do their jobs more efficiently.

article thumbnail

How to make the most of your marketing work management solution

Martech

Building a knowledge base for effective implementation To get the most out of a marketing work management solution, it’s crucial to create a knowledge base that explains how to use the tool within your team or organization. They boost productivity, improve results and deliver top-notch performance.

article thumbnail

Top 10 customer service software tools

Sprout Social

But providing personalized and speedy service is easier said than done by hand. These tools create positive experiences and inform brands on how to improve their service. Consumers today don’t just expect a personal experience. A staggering 70% of consumers expect personalized responses from reps.

article thumbnail

4 Ways Your Contact Center Can Get Started With Generative AI

Salesforce Marketing Cloud

Your agents staffing these digital channels need to give accurate and relevant information, reply in a timely manner, and resolve the customer’s issue quickly. When grounded in your customer data and knowledge base, you can personalize these generated replies, making them more trustworthy. So how can generative AI help?