How to Add a Personal Touch to Your Marketing Automation

Act-On

Or you go all the way to personalizing them as best you can. But the returns on personalization are pretty darn good, too. So it’s reasonable to assume that if you could combine these two tactics ‒ automation and personalization ‒ you’d be downright dangerous.

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Using Customer Data to Inform Your Personalization Strategy

Modern Marketing

In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. Capturing client and prospect data and using this information to segment your audiences provides the insight needed to identify what your buyers care about and informs how you build relevant messaging, or in other words, a personalization strategy.

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Trending Sources

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. The system can also look up information about a specific customer in real time if an ID is provided.

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Three marketing truths for an information dense world

grow - Practical Marketing Solutions

We face a menacing wall of information competition and if you think it’s bad now, it is going to soon become much, much worse. By 2020, the amount of information on the web is expected to increase by 500% — and that’s the low side of the projection.

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Stop over-complicating your customer information

Biznology

The answer should describe a kind of person, such as a 35-year-old mom. The post Stop over-complicating your customer information appeared first on Biznology. Content Marketing Digital Marketing buyer journey buyer persona customer information

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Multitasking Puts Your Brain on Information Overload [Infographic]

Puzzle Marketer

According to a recent infographic by OnlineUniversities.com , your brain “wasn’t designed to handle the amount information they’re currently processing.” Media consumed in 1960 per person was 5 hours.

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Content Personalization Instead of Promotion

B2B Marketing Insider

With the rise of the Internet, consumers today have access to gazillions of information pieces. The post Content Personalization Instead of Promotion appeared first on Marketing Insider Group.

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How to Blog for Your Business Using Personality

Writing on the Web

Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. If you’re writing for business, you want to connect with your readers by using personal stories.

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Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

It should include tips and information that invites your prospects and clients to take action. The first is an attractive personality. In other words, your brand works when: You develop a distinct brand personality.

69

Your own personal Fappening

Biznology

While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet.

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How to Make Audience Segmentation Truly Personal

Act-On

So the big question is: How do you get the right content to the right person? When this is done on an individual level it is called personalization. Our data at BrightInfo shows that companies who use content personalization increase conversion rates by up to 80%.

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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Because mobile devices are an extension of each consumer’s life—set up and customized to their individual needs and preferences—they potentially offer marketers more personal data about their audiences than ever before. Personalize all access points.

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. A marketer looking for personalization solutions might add Sailthru to her list of options, but wouldn’t know whether it''s a good or poor fit without digging much deeper. Sailthru builds a history of information about individual customers.

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Put a Little Personality into Selling

Your Sales Management Guru

Put a Little Personality into Selling. The concept of selling based on your buyer’s personality style has been around for a while, but I’m often surprised at how many sales professionals aren’t familiar with it.

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Introducing The Definitive Guide to Web Personalization

Modern B2B Marketing

Marketers now know and understand that effective email marketing is targeted and personal. And that’s where web personalization comes in. What Is Web Personalization? The Benefits of Web Personalization. Targeting and Personalization b2b Consumer

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Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. For example, in a survey of 500 marketing professionals by Rapt Media, over 80% stated content personalization as their biggest challenge.

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Pulling our pants down: Personal branding with Chris Brogan

grow - Practical Marketing Solutions

How do you stand out in a world of overwhelming information density? I’m convinced that branding — and specifically personal branding — is more important than ever. ” Personal branding is a system of building allies, not necessarily friends.

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YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Informal Learning in 10 minutes. Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. I am a chess player and i find that the process of informal-learning is perhaps more important then the normal examatic / 1-2-3 method. You made me realize that im an Informal-Learner and that is why i have an almost autistic ability for autodidaction and such low grades! informal.

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How To Boost Conversions With Personalized Remarketing

Modern B2B Marketing

Today’s consumers have access to a staggering amount of information and tend to do a lot of research before taking action. Real-Time Personalization identifies that there is a visitor on your site who works in healthcare, and shows them the best-selling hospital uniforms on your website.

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Standing out in a world of information density

grow - Practical Marketing Solutions

I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. There is no blanket answer to the issue of standing out in a world of increasing information density.

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3 Ways to Make Personalized Marketing a Practice, Not a Goal

Modern B2B Marketing

To create, build, and grow these necessary and meaningful relationships, brands are segmenting their audiences and personalizing their content and campaigns. In today’s increasingly personalized world, this approach is obvious at best. Targeting and Personalization b2b Consumer

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How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]

Hubspot

Did you ever stop to think about how much of your personal information is out there on the web? There is a slew of information on you out there that''s being added to every day.

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5 Ways to Get Personal With Your Audience at Scale

Modern B2B Marketing

Due to the volume and pace of communications today, it’s critical to leverage a self-sustaining strategy that reduces the number of times your content needs to be rebuilt or manually placed for personalization. What impact has audience personalization made on your marketing efforts?

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How Personalization Takes Interactive Content to the Next Level

B2B Marketing Insider

The thinking goes that if traditional, static content is a monologue, delivering information to an audience without needing or even asking for their input, then interactive content is instead a dialogue since it requires the users to actively participate.

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[Infographic] Why Creating A Personal Online Experience Is Critical

Modern B2B Marketing

And these buyers not only expect your website to be a resource, but they expect it to be personal, especially if you already have a relationship with them. Web Personalization: A Critical Tool for Every Marketer. It all starts with web personalization. With w eb personalization.

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Closed Loop Marketing: The Personal Touch

Tomorrow People

The more data we have about a visitor’s behaviour the more personalised we can get with them and ultimately provide the right offer at the right time to the right person to achieve a sale. Behavioural information collected, the next stage is to get opt-in contact details.

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8 Personalization Tactics That Are Turning Off Your Buyers

Hubspot

After many years of email personalization, there are still ways to perfect your message and delivery to boost your click-through rate. But how personal is too personal? 1) Getting too personal. The amount of personalization should be based on the customer relationship.

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Web Personalization vs. Personalization

ActiveDEMAND

Web Personalization vs. Personalization If you ask marketers today if they’re using personalization, most of the time the answer is a resounding YES. Some questions answered with web personalization are: Has the visitor been to your site before?

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Say Hello to Personalized Video!

Vidyard

Say hello to Personalized Video! Chances are, the person you were talking with knew your name, knew something about you that allowed them to connect with you on a personal level and made you feel valued as an individual. So we know that personalization gets people to click.

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20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain

Hubspot

What better way to display valuable pieces of information than through a visual format like a SlideShare? First of all, this presentation presents the information in an awesome way -- through sketchnotes. If you''re regularly on our blog, you know that we love SlideShare presentations.

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3 Easy Tactics to Get Personal with Your Audience

Modern B2B Marketing

It’s amazing how we’ve gone from the transactional nature of shopping on the web to demanding a personalized experience. When you think about where we are in digital marketing today, there’s no excuse to not offer your buyers personalized recommendations and conversations.

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12 Tips for Writing With Unforgettable Personality

Hubspot

The best writers are those that possess an unforgettable personality. A writing personality is just as real, unique, and nuanced as your personality in everyday life -- expect you only release it when you create content. 12 Methods for Writing With Unforgettable Personality.

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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

Posted in behavioral targeting Personalization. What does personalization really mean? Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. But personalization isn’t just marketing hype.

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5 Ways to Personalize Emails and Enhance Open Rates

Modern Marketing

There’s no excuse for leaving these personal touches out of email communication, anyway. Modern Marketers are equipped with an arsenal of prospect information garnered through web forms, third-party lists, social media, conference registrations, and a variety of other channels.

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Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences

Modern Marketing

As part of our evolving commitment to helping modern marketers enhance all interactions, this acquisition is another step toward the improvement of personalized marketing programs and customer experience. Check out more information about our vision.

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Why Now Is The Time To Build Your Personal Brand

B2B Marketing Insider

And those who know how to use social channels to deliver helpful messages will ride the wave of this new era in personal branding. And I’ll offer tips on how to get there… Foundations of The Personal Brand. I had never spoken in public about personal branding.

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5 Tips to Infuse More Personality into Your Content

Act-On

The fastest and easiest way to boost engagement is to infuse each piece of content that you write with personality. The story is fictional, humorous, and created to communicate the company’s unique selling proposition, but also to infuse personality into its story.

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8 Personalization Trends That Are Reinventing the Buyer's Journey

Hubspot

In essence, the act of doing so is what we call personalization or personalized marketing. And buyers are entering the sales cycle at a much later stage, already armed with information about a brand and its offering. Personalized Marketing to the Rescue.

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Increasing Audience ROI with Personalization

Hubspot

That’s where personalization enters the picture. Here’s how personalization can help media companies carve out new, lasting monetization channels. >> >> Download our latest Media Ebook - Personalize or Perish >> More Engaged Email Lists.

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How to Build a Memorable Personal Brand on Twitter

Hubspot

We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Thanks to their insights and generosity, I put together a eight-step road map for developing your personal brand on Twitter.

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